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What is Evergreen Content?

Evergreen content is a term used for content with information that is always relevant and sought after by the audience. This type of content does not depend on the current season or trend, so it will still rank on Google even though it was uploaded a long time ago.

An evergreen type of content is different from an evergreen topic. The difference is, there are topics that are always sought after by the audience, such as the 'JCI index of the day', but the content is definitely different every day. Evergreen types of content have the same topic and contain the same information that is constantly demanded by the audience.

The Importance of Evergreen Content

If you want to get high organic traffic for a long time, then content that does not rely on trends should be your priority. The reason is that this content will always be needed by the audience, so your content has a long expiration date.

High quality, long lasting type of content will rank on the SERPs faster and last longer in that ranking. The results will continue to grow, and you don't have to worry about the relevance of your content to trends.

The resources spent are also reduced because you don't need to update content continuously in order to follow trends and maintain the amount of website traffic.

One more advantage of this type of content is that you can always re-promote or repurpose it with minor changes.

Evergreen Content Examples

There are many types of evergreen or long-lasting content that you can write on your website. Here are some examples of content that has good longevity on the SERPs:

• Terms content: Content related to terms on a particular topic. An example is the meaning of SEO content. 
• Listicle content: Content contains lists of recommendations, tips, and so on. For example, ten suggestions for selecting a domain name. 
• Tutorial content: Content that discusses a complete guide on something. For example, a complete off-page SEO guide.

Tips to Produce Evergreen Content

Content that does not depend on trends can surely be an investment that will bring traffic in the long term. Even so, you also have to make sure that the content you create is of high quality. To do that, you can follow these tips to create an evergreen type of content: 

Know What Your Audience Wants

The purpose of creating content is to meet the needs of the audience. Content that can not answer the audience's search intent will surely not grab their attention. By knowing who you are writing for, you will understand what they need better.

To make it easier for you to find out what your audience wants, you can use buyer personas that contain data such as their demographics, behaviors, and shopping habits.

Write Content According to Targeted Keywords

After recognizing your audience, the next step is to target the right keywords. Find out what keywords your audience is looking for the most. Then, create content according to the target keywords.

Monitor the Performance of Existing Content

If the content has already been created and published, then you should make sure to check its performance. Monitor the performance of your content over time. You can check your website's traffic using various tools from Google.

View an analysis of traffic growth and audience engagement on your content. If it performs poorly, evaluate and improve so that the content can continue to be improved over time.