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Last updated: Sep 19, 2022
Breadcrumb Breadcrumb is an element on a website which has a function as a guide position or specific location of a page on a website. Breadcrumb is an internal link form and often mentioned as the term “address” because it serves as a guide to the location of a page which is taken from the website navigation menu.
The length of Breadcrumb based on the structure of the website content. The importance of application also impacts the SEO optimization since Google SERPs display Breadcrumb navigation on the URL line as a snippet.
One of the important functions of Breadcrumb is as a navigation that simplifies the visitor to explore the website content without the hassle.
The use of Breadcrumb affects the search engine rank. The usage can facilitate Google in understanding the data on the website. The more relevant the content structure is, the higher position on search engines will be.
Bounce rate is a percentage of visitors who are leaving the website without clicking anything. The use of Breadcrumb can index the page to the deepest navigation structure. The visitors can pass the navigation easier and find content which is searched only in one click.
Not only handling the SEO website technique, this plugin also can help the writer in creating the high quality content.
Breadcrumb navigation based on relative website level or user click flow is divided into several types:
The Breadcrumb usage on a website will give some advantages:
If you are using WordPress, then you can apply a breadcrumb-compatible theme. Apart from that, you can take advantage of the Yoast SEO plugin. This plugin is not only able to facilitate the implementation of SEO but also can help with technical things such as making breadcrumbs. Here's how.
<?php
if ( function_exists(‘yoast_breadcrumb’) ) {
yoast_breadcrumb( ‘<p id=”breadcrumbs”>’,'</p>’ );
}
?>
2. Next, enable breadcrumbs via SEO > Search Appearance. Then, select the Breadcrumbs tab and click Enabled in settings. You can also change other settings as you need.
3. If you want a more practical way, use the JSON-LD Breadcrumb Schema Markup Generator from cmlabs which will instantly create a breadcrumb schema for you. This tool is free and can be accessed anywhere and anytime.
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