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Last updated: Aug 25, 2023
A buyer persona is a fictional character that represents your target customer based on the results of market research and customer data that you have. In creating personas, you need to consider consumer demographics, behavior, shopping habits, and buying goals. The more detailed the customer information, the better.
Without a persona, you'd probably guess what kind of content your customers want. It's possible that you'll be creating content based on your knowledge, not content that potential customers are really looking for. That's why it's important to create a persona. The other benefits are as follows:
The process of creating personas requires in-depth research to determine the character of the target customer. The research results can then be used as a reference for determining marketing strategies so that business targets will be more easily achieved.
There are several ways to create a buyer persona, as follows:
The first step is to research customers by collecting information that describes customers. The more detailed the information, the better. Some of the basic information needed to create a persona is:
To get this information, you can analyze customer data that you have, collect data from Google Analytics, conduct surveys, and interview customers.
Next, you need to find out what problems the customers have and their purpose in buying the product or service. That way, you can present products and services that can help meet their needs and make it easier for customers to achieve their goals.
After doing your research and getting enough data, it's time to create a persona. You can create more than one persona if you have multiple market segments. For example, you need to create personas for consumers (B2C) and for other businesses (B2B).
Besides creating fictional customer characters, you also need to create characters that represent people who have no interest in your business. This aims to optimize your marketing strategy, so you don't have to target people who belong to that negative persona.
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Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesian market, you've come to the right place!