Terms of Services

Written by cmlabs | Nov 20, 2023


Which is covered in our company's terms of service, at cmlabs.

We know that you have inadvertently or intentionally bypassed our Terms of Service, but we stress that it is important for our company to establish what you can expect from us when you are or will use cmlabs SEO Tools and services; as well as what we expect from you in service collaboration and the use of free SEO Tools.

The terms we attach here reflect how the cmlabs business works, the laws that apply to our company, and certain things we believe to be true. So this will help determine the relationship cmlabs has with you or the company when interacting with our SEO Tools and services.

These Terms of Service cover the following topics:

  • What you can expect from cmlabs, which describes how we provide, operate and develop our services.
  • What we expect from you or the company, then set certain rules in using cmlabs services.
  • Information and content embedded in the cmlabs service, which describes the intellectual property rights in the public content you find; whether the information belongs to you, our company, or someone else
  • If there are certain problems, problems, issues that lead to disagreements between you and cmlabs, which explains certain legal rights you have and what to expect if someone to a certain organization violates these terms

In our opinion, the Terms of Service information on this page is important to know and understand because by using cmlabs SEO Tools and services, you agree to these terms.

Furthermore, cmlabs also publishes a Privacy Policy. Even though the policy is separated from the Terms of Service section, we recommend that you read it carefully and understand certain matters relating to your data or data related to your company, namely in relation to the use of information for certain purposes within our company.

Service provider

The cmlabs service is provided by, and you contract with PT cmlabs Indonesia Digital

The company is incorporated under the laws of Indonesia, in DKI Jakarta, and operates under the laws of Indonesia. Addressing at Jl Pluit Kencana Raya No. 63, Pluit, Penjaringan Subdistrict, North Jakarta City, Special Capital Region of Jakarta, Postal Code 14450;

Age Requirements

We do not determine the use of SEO Tools and services at a certain age, when you knowingly cooperate with cmlabs for available services or use free and paid SEO Tools, then you are the second party and cmlabs is the first party that is legally bound by mutual responsibility. cmlabs as a service provider will carry out the work according to the cooperation contract, and you or a certain company as the party who needs the service have the obligation to complete the contract payments according to the contract agreement.


These Terms of Service help define the relationship between cmlabs and you or the companies we work with, as users of our services and users of our SEO tools. In general, the SEO Tools currently available we give you permission to use if you agree to follow these Terms of Service. Then in the service, you also understand the responsibilities and other conditions that we set in the offer letter and payment letter. In continuation of the service, generally, we have terms and additional information that varies according to needs and cooperation agreements. Where this will reflect how the cmlabs company business works and how we make money.

What you can expect from us

Provide a variety of useful services

SEO Tools

cmlabs provides a variety of SEO Tools that are subject to these Terms of Service, including:

  • SEO Tools
    • JSON-LD Generator - Breadcrumbs
    • JSON-LD Generator - FAQ Page
    • JSON-LD Generator - How-to
    • JSON-LD Generator - Job Posting
    • JSON-LD Generator - Person
    • JSON-LD Generator - Product
    • JSON-LD Generator - Recipe
    • JSON-LD Generator - Website
    • JSON-LD Generator - Local Business
    • JSON-LD Generator - Video
    • JSON-LD Generator - Event
    • JSON-LD Generator - Organization
    • Pagespeed Test
    • Mobile Friendly Test
    • Word Counter
    • Title Length Checker
    • Breadcrumbs
    • Sitemap Generator
    • Robot.txt Generator
    • SSL Checker
    • Redirect Checker
    • Link Analyzer
    • Hreflang Checker
    • Technology Lookup
    • Keyword Permutation
    • Plagiarism Checker
    • Ping Tool
    • HTTP Header Checker
    • Robots.txt Checker
    • SERP Simulator
    • Meta Generator


cmlabs also provides a variety of services that are subject to these Terms of Service, including:

  • SEO Services
  • SEO Content Writing
  • SEO Expert Writing
  • Media Buying
  • SEO for Political Campaign

We designed these SEO Tools and services to help the needs of individuals to companies in relation to website and marketing activities. With a specific design, we systematically use a special approach so that you can easily find the relationship between each SEO Tool and service available through a good interface and maximized user experience. In certain SEO Tools, we apply browser notifications (with your consent) to popups which we try so as not to interfere with your experience on the cmlabs website, in connection with our efforts to be able to better assist your needs.

Services we are always improving

The company will continue to invest time, money and thought to improve our SEO Tools. Our goal is how certain SEO Tools can optimally help your activities, of course in the fields we work on. Simultaneously the Research & Development cmlabs team will evaluate your activity data on our website, so that we can provide the right advice to the website development team.

Not every change can be made public. However, we will try to keep the Press Release cmlabs information updated. In addition, we have other publication pages that you can find on Blogs, Certain Tools Pages, to the cmlabs main page.

What we expect from you

The permissions we give you or certain companies will continue as long as you fulfill your responsibilities in

  • These Terms of Service (cmlabs SEO Tools and services)
  • On SEO Tools, we may add special terms and conditions, to special requests directly on the main page of an SEO Tools
  • Especially for services, we may add other terms and conditions that are not listed here

Please note, even though we give you permission to use the SEO Tools and services we provide, cmlabs retains our 'intellectual property rights'.

Intellectual property rights (IPR) are rights to the creation of the thoughts of a person or team or organization, such as inventions (patents), literary and artistic property (copyrights), designs (design rights), and symbols, names and images used in trade. (cmlabs trademark).

Respect others

Some cmlabs services allow you to interact with other people in organizations. We want to maintain an environment of mutual respect for everyone, where you must follow these basic rules of conduct:

  • Comply with applicable laws: including sanctions and laws
  • Respect the rights of others: including privacy and intellectual property rights
  • Do not harass to the point of harming individuals or organizations (for example: by misleading and deceptive using our data to defame)
  • Do not abuse cmlabs SEO Tools and services

Permission to use your content

Some of our SEO Tools are designed to allow you to input or upload certain information via web pages, or share your information with cmlabs. However, you have no obligation to provide any information and data to us, you are free not to provide information in any form to cmlabs in any way. If you choose to input certain information or share your content, please ensure that you have the necessary rights to do so and that the particular information or content complies with the law.



We do not limit the users of cmlabs SEO Tools and services, some of them are individuals and organizations, such as businesses, nonprofits, and educational institutions using our services.

To use our services on behalf of an organization, then:

  • An authorized representative of the organization must agree to these terms (some services may require a written signature on paper)
  • Especially for cmlabs SEO Tools with certain accounts, an administrator from your organization can create additional rules according to individual positions in an organization

Additional regarding communication with us regarding services

If you encounter difficulties in using the services and products, you can find the answers here:

cmlabs cannot provide services and products to business with apprehensive approach. we will not provide services and product to niche business mentioned below :

  • Fraud & Phishing
  • Gambling
  • Porn

All administrative and payment processes for the use of SEO Services and SEO Content Writing will be valid if they occur and are carried out by Your Company (second party) with PT cmlabs Indonesia Digital (first party) through the PT cmlabs Indonesia Digital account.

On the other hand, the entire administrative process of SEO Services and SEO Content Writing Services that occurs and is carried out by Your Company (second party) with members of cmlabs Affiliate Marketing Program (third parties) is invalid if the payment is made using a destination account other than PT cmlabs Indonesia Digital.

cmlabs cannot provide Objective Key Results (OKRs) concerning monthly organic traffic targets and ranking guarantees if the client only pays for the SEO Services package without Article Writing Services. This is because of the difficulties in ensuring the quality and timelines of publications if the article writing services are not carried out by the cmlabs team. It is possible that this monitoring difficulty will hinder the growth of organic traffic or even not increase the traffic at all.


Some of our SEO Tools allow you to store data such as keywords, organizational accounts, logs of your activity, and other.

SEO Tools

We will record your activity on the website. We will study the data that we store and the results will be sent to the marketing division for information. Such information can help us understand your needs and difficulties with certain issues on your website or regarding the services we offer. Within a certain time, we will use the information to make a justification and we will send it to you. We will leave the next step to you, if you feel you need to be followed up, then please reply to the marketing message and discuss further. If there is no feedback on 2 levels, a 1: 30-day level and a 2: 60-day level, then we will leave it and move on to the next analysis.

SEO Services

In our next service (SEO Services), which includes SEO Service, SEO Content Writing, and Media Buying, we will need quite a lot of information about your company.

SEO Services: In the SEO Services service, we will request access to Google Search Console & Google Analytics to the client. However, the data we access is safe and we will not misuse the data because our team is responsible for accessing the Google Analytics data.

SEO Content Writing: In the SEO Content Writing service, we will not ask for your company's personal data, but we will need access to your website if we are asked to upload content in the form of articles on your website, for example providing the Search Snippet Feature.

SEO Expert Writing: While availing yourself of our SEO Expert Writing service, we won't request your company's personal information. However, if tasked with uploading article content to your website, access to your website will be necessary.

Media Buying: In Media Buying, we will not ask for your company's personal data. We will only create content and work with online publishers / bloggers to upload it on their platforms.

SEO for Political Campaign: In the SEO For Political Campaign, we will ask for your company’s data and a few legal documents, such as Taxpayer Identification Number. However, we will not misuse the documents that are given to us. We will only use it internally.


The SEO Tools and services available at cmlabs are related to SEO activities that can help your website have a better position and traffic than before, where we provide SEO Tools. Meanwhile, to support the SEO Tool, we will also help directly if there are issues and difficulties, so we provide services at cmlabs, including SEO Services, SEO Content Writing and Backlink to Online Publishers.

cmlabs SEO Tools

The cmlabs free SEO tool is a tool we created to make it easier for you to optimize your website for search engines.

Is a tool that can be used for free without going through the account registration process. This tool is useful for Website Developers and Content Writers in supporting their activities.

Data Collected From Third Parties

cmlabs might collect your personal data or information from third parties (agents, suppliers, contractors, vendors, partners, and others who cooperate on our behalf). In certain cases, the collection will occur after your confirmation/instruction to the relevant third party. The mentioned data also includes:

  • Data from the third party whenever you link, connect, or create an account in the Site within the third-party service which you directed to give us information about your profile and registration authorized via your account settings.
  • Data obtained from your company if they register you to the service using our corporation as agreed by your employer.
  • Data obtained concerning financial information and your history of registration, access, and or link for a payment card, loan product, insurance, and other financial services product or account through the Site. This data includes but is not limited to the payment card or account transaction history, account details and mapping, account status, and states from the relevant payment or financial services provider or any other third party.

Third Party's Personal Data You Give to Us

Not only the third party that could provide us your data, but you might also provide us with their personal data. In this case, you guarantee that the data is obtained through proper approval from the relevant third party. It must include their consent on the collection, use, disclosure, and processing of their data by cmlabs.

The cmlabs services is a service that we provide to you so that any difficulties you may encounter and encounter can be more easily resolved in order to optimize your website on search engines. Our team will help you solve your needs and achieve the expected target.

SEO Services

SEO Services Services is a service from cmlabs that provides assistance in optimizing your website and focuses on the on-page part only. In this service, we will assist you in website audits, identify technical issues that arise, provide SEO recommendations, conduct keyword research for optimization, editorial plans, timeline projections, website traffic projections, markup schemes, and weekly, and monthly reports related to website optimization progress.

SEO Services include, but are not limited to:

  • Optimizing each existing article on the client's website.
  • Outlining and editing each article produced by cmlabs or a client in a project.
  • If needed, the Dev Team from cmlabs will provide support, but only for activities related to website performance optimization, or SEO; any additional activity will be charged.
  • Keyword research for the first party's PPC activities is included in the SEO service if required but is limited to 15 keywords throughout the project.
  • Dev support is available for activities related to web building, revamping, page enablement and graphic design activities
  • Backlink additions will be charged. We will inform you of the price according to your business needs.

SEO Content Writing

SEO Content Writing Service is a content production service in the form of quality articles that meet SEO standards that are tailored to your business niche and your branding. You can make special requests regarding the number of words, the schedule for uploading articles, the frequency with which articles are uploaded, and the writing style of the articles that we will write to represent your brand.

SEO Content Writing includes, but is not limited to:

Backlink writing services will be charged per piece of content.

SEO Expert Writing

The SEO Expert Writing Service provides content generation through high-caliber articles that align with SEO benchmarks, bolstered by expert authentication. Just like SEO Content Writing, you can make special requests regarding the writing style, content, number of words, upload schedules and the frequency in which the articles are uploaded to better fit your brand.

The scope of SEO Expert Writing encompasses, among other things:

Backlink composition services, with charges applicable per content piece.

Media Buying

Media Buying is split into 2 sub services which are Backlink and PR/Branding. Our backlink services are divided into two; Backlink to National Media and Backlink to Blogger.

Backlink to Indonesia Online Publisher is a service that helps your business improve its reputation through an article published on online media such as Detikcom, Liputan6, CNN, CNBC, Kompas, Tempo, Tirto.id, The Jakarta Post, iNews, and others.

This service can increase the brand awareness and visibility of your business by giving backlinks to credible sites. We can help you produce articles to be published, or help you get linked with Indonesian national media. Additionally, paid backlinks for each targeted keyword can be done when our team finds it difficult to increase the website ranking on SERP for a specific timeline.

Backlink to Blogger is a service that helps your business get a higher ranking on SERP through mentions on national blogs. But there are strict specifications on every placement, such as (a) website relevance or have relevant keyword to target, (b) domain age, (c) actively publishing article, (d) don’t have negative keyword on the captured keyword (or at least under 3%), (e) commitment to publish our backlink above 12 months, (f) have domain authority that match with our specification, and (g) more or sometimes we need to add more specification regarding the backlink activity from our direct competitors.

At the site wide domain level, backlink quantity must be aligned with our direct competitor backlink activity. All the content that is produced for backlink activity, must be written by cmlabs.

PR/Branding is a service that helps your brand get mentioned in reputable media. It is intended to increase exposure through a relevant narrative for your brand according to the promotion needs.

At the certain level (high backlink activity), it is required to spread the placement into (a) bloggers, (b) High Quality Media, (c) Big Media, (d) Local Media, and (e) User Generated Content website, (f) Edu Website, (g) Gov Website, and more ‘with very strict specifications and measurement on each activity with any external parties’; at this stage, more budget is required and we ask for the understanding from anyone related regarding the impacts and results.

Pay attention to the following points regarding our Media Buying services:

  • cmlabs did not give guarantee that the backlink placement will directly impact the page ranking on any search results.
  • We try to be strict with this activity within our internal, but we can’t ensure what may happen if the external team doesn't report the backlink activity to Google which can potentially make Google penalize the website. We’re not responsible if the worst scenario happens.
  • This activity, at a certain level, requires us to spread the backlink to many bloggers, online publishers, and UGC websites to manipulate algorithms or to make our backlink activity as organic as possible. In this case, we may need more money for the placement.

SEO for Political Campaign

SEO for Political Campaign is a collaboration of all cmlabs services, namely SEO Services, SEO Content Writing, and Media Buying. This package is intended for political campaign activities conducted by spreading content about parties and their candidates, based on their vision.

Clients can choose to use only one service for their political campaign instead of the complete SEO package that we offer. It is, however, advised that clients take the complete package to get the most optimal result from our SEO services.

We offer media buying in the form of content placement to online publishers. Note that the content will be reviewed first by the online publishers before it’s published on their platform.


We hope that you will read these Terms of Service carefully. By accessing and using the website cmlabs.co, it means that you understand and agree to be bound and subject to all the regulations that apply to this site. If you do not agree to be bound by all applicable regulations & terms of service and SEO Tools, then please do not access this site.


We can change, replace, add or reduce these Terms of Service at any time according to the current conditions. You are bound by any such changes and therefore should periodically check this page to check the Terms of Service that apply and bind you. Some service or SEO Tool areas of the website cmlabs.co, such as the page where you can upload and enter data, may have guidelines and regulations that will add to these Terms of Service. By using these services and SEO Tools, you agree to be bound by the applicable visitor regulations and terms.


Valid from 1 December 2021

Penalty Type

Disclaimer: Penalties only apply to Clients who take Bundling Packages: SEO Services and SEO Article Writing

  1. Adjustment of OKR (Objective Key Result)
  2. The penalty will be imposed in the form of free SEO Services & SEO Article Writing for a maximum of 3 (three) months. We will provide free SEO Services and 5 free SEO Article Writing per month for 3 months.

Penalty Scheme

  1. If OKR is potentially achievable, the team members involved in the project must prepare the best strategy to fulfill the target before the project period comes to an end.
  2. cmlabs scope of work during Penalty Period :
    1. Providing free SEO Services maximum for 3 months long, this includes but is optional to :
      • Research 5 keywords per month
      • Daily, weekly and monthly reports for the website’s performance will still remain
      • The article outlining did not provided within this penalty period
      • Optimizing each existing article on the first party’s website is included in the SEO Services
      • cmlabs’ Dev team support is included if it’s needed (and limited to SEO activities—Front End scope of works is acceptable, but UI UX support is excluded and will be charged)
      • Dev support will be charged if it’s related to revamp, web building, and BE/Graphic Design activities
    2. Providing 5 articles free per month, maximum for three months long, this includes but is optional to :
      • If there are any placement for press releases, marketing publications, and marketing campaigns (requested by the first party) that are less than 5 contents, thus cmlabs will give it for free but it will replace 5 contents on Editorial Plan so that the total published articles will be decreased. However, if the first party requests more than 5 contents outside the articles, cmlabs will charge additional fees.
      • The outlining article did not provided during this penalty period
      • Rework 5 Articles for maximum
      • Article Optimizations will be based on writers’ needs (no minimum or maximum standard)
  3. On the contrary, if the OKRs seem to be unachievable, then the applicable scheme is as follows:
    • The SEO Specialist Team will deliver the concerns and obstacles based on data as strong evidence to support the explanation of why they missed the target to the Marketing Team.
    • Open discussion regarding the type of penalty that the client will be obtained
    • The SEO Specialist Team needs to submit new OKRs along with the data if it's necessary.
    • The Marketing Team will convey new OKRs and penalty periods to clients.

Note : The scheme will be determined within H-60 from the expiration of the contract period.


  • The clients are entitled to receive free SEO Services within 1-3 months and 5 free additional articles per month based on the provision written above.
  • If during the extra time, cmlabs keep failing to reach the client's OKR, then cmlabs will refund 10% of the client's 3 months SEO budget spend.
    (This condition only applies to a minimum of eight months project period or more)

Note: Only valid for collaborative projects  with cmlabs for a minimum of 8 months


  1. The penalty written above will be charged if the fault is on cmlabs, with 3 months penalty period for a maximum. If the OKRs are reached in the 2nd month of the penalty, then cmlabs will no longer provide free SEO Services & SEO Content Writing related to penalties.
  2. The penalty written above will not be charged if the fault is on the client's side (slow response, did not finish the technical tasks related to SEO on schedule).
  3. The penalty will not be provided if the majority of OKR reaches 100% success and the rest of OKR reaches 90% success. For example :
    • Client A working with cmlabs for 12 months long, and the final results are
      • Objective 1 = achieved 100%
      • Objective 2 = achieved 100%
      • Objective 3 = achieved 90%
      • Objective 4 = achieved 100%
    • Client B working with cmlabs for 8 months long, and the final results are
      • Objective 1 = achieved 90%
      • Objective 2 = achieved 100%
      • Objective 3 = achieved 90%
      • Objective 4 = achieved 100%
  4. cmlabs cannot accommodate penalties due to Google Algorithm Update.
  5. cmlabs will not give any refund due to the decreased number of keyword demand/search volume in a specific niche (cmlabs will provide the supporting evidence that contains data from Google Trend or other third-party tools throughout the final SEO recap by the end of the project). This condition only applies if :
    • cmlabs have had to look for alternative SEO strategies, but certain objectives that depend on search volume remain.
    • cmlabs is able to prove the data to support the project failure cause.

Note : Based on the latest conditions (up to date)

Post Penalty

  1. If within 3 months the client's OKR has not been fulfilled, then cmlabs will refund as the following terms are written below:
    1. The offer is apparently to refund 10% of the total SEO Services price for 3 months if only the project period is 8 months long.
    2. The offer is apparently to refund 20% of the total SEO Services price for 3 months if only the project period is 12 months long.
  2. If within 3 months of the penalty period (where SEO Services & SEO Content Writing penalties have been given), cmlabs keep failing to reach the OKRs, then cmlabs will refund as the following terms written below:
    1. cmlabs will refund according to the amount of OKR that hasn't been fulfilled.
      The Scenario Example:
      • cmlabs committed to handling company X's SEO activities which consist of SEO Services & SEO Content Writing packages for 12 months long. Project Value per month = IDR 8.000.000
      • Detailed price per month = SEO Services IDR 5.000.000; Content Writing IDR 3.000.000
      • Total price for 12 months project = IDR 96.000.000
      • If after the penalty period, 1 of the 3 OKRs has not been achieved(below 90%), cmlabs will refund 20% divided by 3 (amount of all OKRs), then the refund percentage is 6.7% x 3 months SEO Services price. See the example below:
      • The price of the SEO Consultant package for 3 months is IDR 15.000.000
        6.7% x 15.000.000 = 1.005.000
        Then the refund obtained is IDR 1.005.000

Note: The reason we choose SEO Services pricing is that the SEO Services package is responsible for the OKR's target, while SEO Content Writing doesn't have any OKR. 

For further details about "PENALTY FOR CMLABS' CLIENTS" kindly contact marketing@cmlabs.co.

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