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Last updated by cmlabs at May 17, 2024
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Enesis Group is one of the leading brands in the FMCG sector in Indonesia. Since it was founded in 1988, all Enesis Group products have become a mainstay for consumers throughout the country. Enesis Group and cmlabs have been working together since December 2022. Follow the collaboration journey between Enesis Group and cmlabs below.
Website structure audit & struktur website dan clustering of article content
E-E-A-T assessment for YMYL topic targeting
Direct & search competitor benchmarking
Implemented mark-up scheme related to business niche
Significant organic traffic growth
Succeeded in gaining best ranking for commercial keywords based on the product brands
Organic traffic outperformed other direct competitors
Organic performance drop due to end-year trend changes
Improved the href lang on the website
Implemented call to action (CTA) to boost user engagement
Website revamp plan for new objectives in 2024
Enesis Group has many variations of products that must be associated with targeted keywords, but some of those have a very different focus. This made it quite challenging for our team to gain website content authority.
Because Enesis Group is also involved in the health sector with health products, Enesis Group also has competitors in the health niche that already have high authority. This affected Enesis Group’s content, making it difficult to rank higher in search results.
We created content clusters that match Enesis Group's priority products. From these clusters, we increased the amount of content discussing tips and lifestyles to increase the usefulness for users after reading articles.
In the keyword research and content production process, we tried to capture different points of view, while still following user intent, to provide information and be useful for users.
After collaborating with cmlabs, we succeeded in improving the quality of the Enesis Group website and digital brand status in search engines. Less than a year after our collaboration began, Enesis traffic saw an incredible 668% spike until January 2024.
Besides, Enesis Group also succeeded in sitting at the first position organically among their direct competitors.
As an FMCG company having many brands, the USP communication of each brand is important for every potential buyer to know. The increase in organic traffic performance helps the Enesis Group Public Relations team to convey the USP of each brand more effectively without spending a lot of money.
Enesis Group's success in ranking first organically among other direct competitors has given them high credibility as a provider of FMCG products helping overcome public health problems.
This success has a positive impact on other marketing activities carried out by the Enesis Group team to escalate the sales of each brand as well as release new products or variants.
In the targeted keywords, Enesis Group got a ranking of 24.13 organically and 25.94 in absolute terms. With quite high competition in the health topic, Enesis Group's keyword ranking performance has succeeded in making them the top leader among other direct competitors.
Enesis Group succeeded in occupying 1st position organically among direct competitors. Apart from that, based on data from Sequence Stat, Enesis Group supports the top 10 of the targeted keywords. This is a good indication, seeing that Enesis Group competes with websites that have a high level of authority, such as hospital brands and other health sectors.
Based on data from Sequence Stat, overall, Enesis Group gets a 7.8% market share of all targeted keywords. On the other hand, targeted keywords related to health managed to get an 8.2% market share. This figure shows that Enesis Group has succeeded in acquiring the performance of websites that have high authority in the health sector.
Enesis Group succeeded in reaching the top 10 ranking with a percentage reaching 89.12% of all targeted keywords. This ranking performance shows the success of the SEO strategy carried out and the high visibility of the website in search results on search engines.
During collaboration with cmlabs, Enesis Group successfully achieved organic growth of 668% until January 2024. This organic growth provided a strong base for other marketing activities to reach a wider customer target.
Working together with cmlabs, Enesis Group has succeeded in capturing 100,000++ queries from content produced and optimized every month. This large number of queries shows that Enesis Group has good visibility on the Google search engine.
At a certain period our marketing team will create a campaign that can reduce your company's monthly SEO budget with us. Check this out?
Now, it's your time to take your business to the next level! Let's collaborate and experience how our SEO strategies show your best potential through search engines. Fill out the form below so we can better understand your needs.
Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!
Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines
In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:
To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:
Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.
Learn how to choose an SEO company or agency to support your business on cmlabs Blog!
When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.
For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.
On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.
Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.
Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.
Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.
Tell us your SEO needs, our marketing team will help you find the best solution
As an alternative, you can schedule a conference call with our team
Schedule a Meeting?We regret to inform you that the Mobile Friendly Test is currently unavailable due to system maintenance until further notice.
CheckStay informed with our new tool, cmlabs Surge. Discover popular trends and events!
CheckYour Opinion Matters! Share your feedback in our Plagiarism Checker Survey?
CheckDiscover your business trends effortlessly! The traffic projection calculator is the perfect tool to help you understand demand in your industry sector. Choose your sector and see its traffic projections now!
CheckMedia Buying Services from cmlabs: Now Available for Direct Purchase on the Website with Transparent Pricing
CheckThere is no current notification..
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT CMLABS INDONESIA DIGITAL uses your answers, account & system info to improve services, per our Privacy Policy
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT CMLABS INDONESIA DIGITAL uses your answers, account & system info to improve services, per our Privacy Policy
Tools for SEO Specialists, Writers & Web Developers
Exclusively for cmlabs Members
Unlimited crawl on SEO Tools
Unlimited crawl on SEO Tools
Full access to SEO guideline and terms
Learn more about SEO at cmlabs resources
cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
cmlabs Jakarta Jl. Pluit Kencana Raya No.63, Pluit, Penjaringan, Jakarta Utara, DKI Jakarta, 14450, Indonesia
(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesia market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesia market, you've come to the right place!