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Ruang Menyala

Last updated by cmlabs at May 17, 2024

cmlabs case study Ruang Menyala
Ruang Menyala

SEO Data

Keyword Ranking (Organic)
Average
21.08
Keyword Ranking (Absolute)
Average
22.48
Brand Position
2
Search Market Share
3.43%
Organic Traffic Growth
3,733%
Organic Keywords Captured
62,000++
See all seo data
Ranking Distribution
Keywords & Ranking:
47.47%
1-3
36.72%
4-10
10.96%
11-20
3.72%
21-50
1.13%
50+
See less seo data

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • As a company operating in the financial sector, Ruang meNyala is very vulnerable to fluctuating seasonal content.
  • To fix this, the cmlabs team created content clusters to substitute the traffic decrease and utilized digital marketing strategies to align content.
  • These efforts produced promising results, namely an increase in traffic of 3733% and success in occupying 2nd position in brand position.

About the Client

Ruang meNyala is an educational platform operating in the financial sector. With its vision to become a platform for the younger generation and provide financial education through informative articles, Ruang meNyala has been collaborating with cmlabs since September 2021 for full SEO services. Learn the journey of Ruang meNyala and cmlabs below. 

Timeline

Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountered

Slug Couldn’t Automatically Redirect to New URLs

In this project, there was a problem with the slug being unable to redirect to a new URL automatically. This happened when the slug changed during the content optimization process, so we needed to do the redirection manually.

Limited Access to CMS

As an industry operating in the financial and banking sector, Ruang meNyala strictly maintains the security of its information, including its Content Management System (CMS). Therefore, cmlabs only received access to the "Konten Edukasi" page, making it difficult for the team to carry out SEO efforts on other pages, including product pages.

Susceptible to Seasonal Content

Because Ruang meNyala works in the financial and banking sector, they have a fluctuating content niche. Therefore, when there is a decreasing trend in a particular topic, it will have a great impact on the overall website performance.

Our Best SEOlution

Slug Couldn’t Automatically Redirect to New URLs

cmlabs created a special file to carry out redirection manually and determined a schedule for redirection together with the developer agency from the Ruang meNyala website.

Limited Access to CMS

cmlabs created a special document to provide input regarding SEO activities that can support the OKR Ruang meNyala, especially on product pages. We also routinely discuss technical matters on the website every monthly report to discuss what needs to be done for website performance.

Susceptible to Seasonal Content

cmlabs created several content groups that can replace the decline in traffic due to seasonal trends and maximize other digital marketing platforms to align content on the website.

Organic Achievements

Website Traffic Growth

After collaborating with cmlabs, organic traffic for the Ruang meNyala website increased rapidly by 3733% until January 2024.

 Ruang meNyala experienced an increase in organic traffic of 3733%.

Ruang meNyala Successfully Occupies 2nd Rank in Brand Position

Figure 2: Ruang meNyala managed to rank second in brand position.

Apart from experiencing a significant increase in organic traffic, the Ruang meNyala website gained 3.43% market share from its organic competitors and took 2nd place in brand position.

Business Achievements

Increased Brand Awareness of the Kelas Ruang meNyala

As one of the businesses that regularly hold financial education classes, the organically excellent brand position and market share of Ruang meNyala boosts the credibility of providing financial education. This will certainly increase the number of people interested in the financial education classes held every month.

Financial Check-Up Service Becomes More in Demand

One of the superior services offered by Ruang meNyala is the Financial Check-Up service targeting individuals and businesses. The growth of organic traffic, great keyword ranking distribution, and brand position in 2nd place make the USP of this service be communicated well to users.

The large number of users who know the USP of this service means that more clients are undertaking financial consultations. Not only that, clients are also willing to share stories of their consultation experiences which are then published in the “Cerita meNyala” content on the Ruang meNyala website.

SEO Data

Keywords Ranking

Based on data from Sequence Stat, Ruang meNyala succeeded in getting an average ranking of 21.08 organically and 22.48 in absolute terms by targeting keywords in the financial sector. This space is facing organic competitors who have high authority in the financial sector such as media and other banking industries.

Brand Position

Ruang meNyala managed to get the 2nd brand position despite competing with the media, large banks, and other financial sectors. This shows that the Ruang meNyala website has a good visibility and the targeted keywords have succeeded in ranking well in search engine results pages.

Search Market Share

Based on data from Sequence Stat, Ruang meNyala succeeded in getting a market share of 3.43% from the targeted keywords compared to competitors who have keywords that overlap with Ruang meNyala.

Ranking Distribution

Rating distribution on Ruang meNyala continues to experience good growth. It was recorded that 47.47% of the targeted keywords were ranked 1-3 and 36.72% of keywords were ranked 4-10.

Organic Traffic Growth

After collaborating with cmlabs, organic traffic for the Ruang meNyala website increased rapidly by 3733% until January 2024. This increase in organic traffic was supported by content clustering activities as one of the SEO strategies carried out.

Organic Keywords Captured

During collaboration with cmlabs, Ruang meNyala managed to obtain 62,000++ keywords. These keywords were successfully obtained from SEO activities, such as regular content production every month and the process of optimizing old content adjusted to search intent and targeting keywords.

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Grow Bigger Like Ruang meNyala

Your business can expand further than you can imagine, just like the Ruang meNyala. Ruang meNyala experienced rapid growth and had a positive impact on the company. Help us find out more about your company by filling in the form below.

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Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

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