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Last updated by cmlabs at May 17, 2024
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Gnomon Watches is an official watch retailer based in the U.S. for several well-known brands, such as Seiko, Hamilton, Steinhart, Ball Watch Co, and others. Gnomon Watches has been working with cmlabs to increase organic traffic and get rankings for commercial keywords since 2021. Here is the journey of Gnomon Watches and cmlabs in achieving the goals.
Installed tracker for purchasing
Resolved soft 404 error
Resolved redirect error
Resolved website security issue
Resolved keyword cannibalism issue
Resolved no-index robots.txt issue
Migrated content from subdomain to main domain
Watch model page enablement
Website revamp
Implemented dynamic headings on product pages
Keywords related to watch products sold on the Gnomon Watches website, such as "Seiko", "Hamilton", "Citizen", etc., cannot achieve ranking and click optimally.
As Gnomon Watches has a main domain and other subdomains, keyword cannibalization occurred between the two domains.
Despite having two domains, the performance of the Gnomon Watches subdomain was still far behind the main domain.
To get rankings for keywords related to the brand being sold, we operated programmatic SEO in the heading structure, title tag, and meta description. We have implemented this method since November 2023.
To avoid keyword cannibalization on the two Gnomon Watches domains, cmlabs migrated articles from the subdomain to the main domain. We have implemented this method since December 2023.
Similar to the keyword cannibalization issue, we migrated articles from the subdomain to the main Gnomon Watches domain to get a better performance.
Since programmatic SEO was implemented, brand categories and individual products increased significantly by 13%. Then, articles migrated from the subdomain to the main domain performed 34.4% better than when published on the Gnomon Watches subdomain.
The SEO efforts we did on Gnomon Watches’ website gave a fruitful result where the rank distributions went up from 1% of the keywords sitting in the top 3 to 17% of the keywords in the top 3 in 1 year of collaboration.
During the 12 months of working with cmlabs, Gnomon Watches maximized the customer retention rate by more than 100% compared to the 12 months before working with us.
Based on data from Sequence Stat, overall, Gnomon Watches' organic ranking was at 33.9 and the absolute ranking was at 35.1. Even though this figure was considered not optimal due to keyword cannibalization with subdomains, the cmlabs team continues to provide comprehensive efforts and strategies.
Not only that, Gnomon Watches also showed its performance in brand position. Occupying 16th position, Gnomon Watches managed to excel in several watch brand clusters sold compared to other watch retailers.
With a total market share of 0.9%, Gnomon Watches was able to compete with other watch retailers. Gnomon Watches excels in commercial keywords related to the watch products they sell, even outperforming other watch retail websites in several watch brands.
With the majority of keywords ranked 4-10, Gnomon Watches' ranking distribution managed to grow to 13% in the product category cluster and 34% on the blog.
Due to keyword cannibalization between the main domain and the subdomain, we immediately migrated content from the subdomain to the main domain. By migrating content, Gnomon Watches' organic traffic increased relatively rapidly, namely by 34.4%.
With its characteristics as an e-commerce, Gnomon Watches easily captured keyword permutations just by optimizing one category page. Thanks to this, Gnomon Watches' traffic growth has also skyrocketed.
At a certain period our marketing team will create a campaign that can reduce your company's monthly SEO budget with us. Check this out?
Gnomon Watches did a great job enhancing their website performance with us. If Gnomon Watches can do it, so can you. Fill out the form below now and tell us your needs.
Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!
Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines
In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:
To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:
Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.
Learn how to choose an SEO company or agency to support your business on cmlabs Blog!
When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.
For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.
On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.
Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.
Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.
Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.
Tell us your SEO needs, our marketing team will help you find the best solution
As an alternative, you can schedule a conference call with our team
Schedule a Meeting?We regret to inform you that the Mobile Friendly Test is currently unavailable due to system maintenance until further notice.
CheckStay informed with our new tool, cmlabs Surge. Discover popular trends and events!
CheckYour Opinion Matters! Share your feedback in our Plagiarism Checker Survey?
CheckDiscover your business trends effortlessly! The traffic projection calculator is the perfect tool to help you understand demand in your industry sector. Choose your sector and see its traffic projections now!
CheckNew Payment Option Media Buying Services at cmlabs with Xendit Payment Integration
CheckThere is no current notification..
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT cmlabs Indonesia Digital uses your answers, account & system info to improve services, per our Privacy Policy
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT cmlabs Indonesia Digital uses your answers, account & system info to improve services, per our Privacy Policy
Tools for SEO Specialists, Writers & Web Developers
Exclusively for cmlabs Members
Unlimited crawl on SEO Tools
Unlimited crawl on SEO Tools
Full access to SEO guideline and terms
Learn more about SEO at cmlabs resources
cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
cmlabs Jakarta HQ Jl. Pluit Kencana Raya No.63, Pluit, Penjaringan, Jakarta Utara, DKI Jakarta, 14450, Indonesia
(+62) 21-666-04470cmlabs Jakarta Office 2 Jl. Tanah Abang I No.11, Petojo Selatan, Gambir, Jakarta Pusat, DKI Jakarta 10160, Indonesia
cmlabs Malang Jl. Seruni No.9, Lowokwaru, Kota Malang, Jawa Timur, 65141, Indonesia
(+62) 341-475-665These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesia market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesia market, you've come to the right place!