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Gnomon Watches

Last updated by cmlabs at May 17, 2024

cmlabs case study Gnomon Watches
Gnomon Watches

SEO Data

Keyword Ranking (Organic)
Average
33.9
Keyword Ranking (Absolute)
Average
35.1
Brand Position
16
Search Market Share
0.9%
Organic Traffic Growth
34.4%
Organic Keywords Captured
28,000++
See all seo data
Ranking Distribution
Keywords & Ranking:
20%
1-3
24%
4-10
15%
11-20
7%
21-30
16%
31-200
17%
Unranked
See less seo data

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • The Gnomon Watches website experienced problems with keyword cannibalization and suboptimal performance because it had two different domains.
  • The cmlabs then team migrated articles from subdomains to the main domain so that article and keyword performance could be better.
  • As a result, migrated articles performed 34.4% better and saw an increase in ranking distribution of up to 17%.

About the Client

Gnomon Watches is an official watch retailer based in the U.S. for several well-known brands, such as Seiko, Hamilton, Steinhart, Ball Watch Co, and others. Gnomon Watches has been working with cmlabs to increase organic traffic and get rankings for commercial keywords since 2021. Here is the journey of Gnomon Watches and cmlabs in achieving the goals.

Timeline

Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountered

Watch-Brand Keywords Couldn’t Work Optimally

Keywords related to watch products sold on the Gnomon Watches website, such as "Seiko", "Hamilton", "Citizen", etc., cannot achieve ranking and click optimally.

Keyword Cannibalization

As Gnomon Watches has a main domain and other subdomains, keyword cannibalization occurred between the two domains.

Subdomain Faced a Problem in Performance

Despite having two domains, the performance of the Gnomon Watches subdomain was still far behind the main domain.

Our Best SEOlution

Watch-Brand Keywords Couldn’t Work Optimally

To get rankings for keywords related to the brand being sold, we operated programmatic SEO in the heading structure, title tag, and meta description. We have implemented this method since November 2023.

Keyword Cannibalization

To avoid keyword cannibalization on the two Gnomon Watches domains, cmlabs migrated articles from the subdomain to the main domain. We have implemented this method since December 2023.

Subdomain Faced a Problem in Performance

Similar to the keyword cannibalization issue, we migrated articles from the subdomain to the main Gnomon Watches domain to get a better performance.

Organic Achievements

Brand Category and Article Performance

Since programmatic SEO was implemented, brand categories and individual products increased significantly by 13%. Then, articles migrated from the subdomain to the main domain performed 34.4% better than when published on the Gnomon Watches subdomain.

Figure 1: Gnomon Watches experienced an increase in brand category of 13%.
Figure 2: Gnomon Watches saw article performance improve by 34.4% after migration.

Gnomon Watches Experience Rank Distribution Hike

Figure 3: Gnomon Watches experienced a rank distribution boost. 

The SEO efforts we did on Gnomon Watches’ website gave a fruitful result where the rank distributions went up from 1% of the keywords sitting in the top 3 to 17% of the keywords in the top in 1 year of collaboration.

Business Achievements

Gnomon Watches Experiences Growth in Returning Users

During the 12 months of working with cmlabs, Gnomon Watches maximized the customer retention rate by more than 100% compared to the 12 months before working with us.

SEO Data

Keyword Ranking

Based on data from Sequence Stat, overall, Gnomon Watches' organic ranking was at 33.9 and the absolute ranking was at 35.1. Even though this figure was considered not optimal due to keyword cannibalization with subdomains, the cmlabs team continues to provide comprehensive efforts and strategies.

Brand Position

Not only that, Gnomon Watches also showed its performance in brand position. Occupying 16th position, Gnomon Watches managed to excel in several watch brand clusters sold compared to other watch retailers.

Search Market Share

With a total market share of 0.9%, Gnomon Watches was able to compete with other watch retailers. Gnomon Watches excels in commercial keywords related to the watch products they sell, even outperforming other watch retail websites in several watch brands.

Rank Distribution

With the majority of keywords ranked 4-10, Gnomon Watches' ranking distribution managed to grow to 13% in the product category cluster and 34% on the blog.

Organic Traffic Growth

Due to keyword cannibalization between the main domain and the subdomain, we immediately migrated content from the subdomain to the main domain. By migrating content, Gnomon Watches' organic traffic increased relatively rapidly, namely by 34.4%.

Organic Keyword Captured

With its characteristics as an e-commerce, Gnomon Watches easily captured keyword permutations just by optimizing one category page. Thanks to this, Gnomon Watches' traffic growth has also skyrocketed.

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Advance Your Website Performance Like Gnomon Watches

Gnomon Watches did a great job enhancing their website performance with us. If Gnomon Watches can do it, so can you. Fill out the form below now and tell us your needs.

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Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

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