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Last updated by cmlabs at Jun 28, 2024

cmlabs case study OCBC Bank

SEO Data

Keyword Ranking (Organic)
Keyword Ranking (Absolute)
Brand Position
Search Market Share
Organic Traffic Growth
Organic Keywords Captured
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Ranking Distribution
Keywords & Ranking:
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Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • As a company operating in the banking sector, OCBC Bank is vulnerable to seasonal content fluctuations. Apart from that, Google's crawling bot has difficulty crawling the websites due to limited access to websites.
  • To address this issue, the cmlabs team modified the website's security and created content that could substitute content that had a downturn.
  • As a result, OCBC bank saw an increase in traffic of 14867% and succeeded in occupying the first position in the brand position.

About the Client

OCBC Bank is the fourth oldest company in Indonesia with financial stability ensuring its position as one of the best banks in the country today. OCBC Bank and cmlabs have been working together since 2020. Check out the collaboration journey between OCBC Bank and cmlabs below.


Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountred

Issues in Website Crawling

As a banking company with high authority, OCBC Bank strictly maintains the security of their information, including their official website. This might cause Google's crawling bot to have trouble crawling the OCBC Bank website.

Issues on Tracking Conversion Targets

In 2023, the cmlabs team and OCBC Bank agreed to OKRs achieving certain conversions on SEO activities carried out on the website. However, due to limited access to the official OCBC Bank website, the cmlabs team struggled to install tracking tools and implement the strategy formulated at the beginning of the year.

Susceptible to Seasonal Content

Operating in the financial and banking sector, the OCBC Bank website is susceptible to certain topics and trends. In this case, if there was a downward trend in the financial industry, website performance would be affected and experience a decline.

In addition to the problems above, there are also issues on the official OCBC Bank website, namely technical problems due to website domain migration, limited access to the Content Management System (CMS), and troubles with the page optimization process due to limited CMS access.

Our Best SEOlutions

Issues in Website Crawling

To overcome this challenge, cmlabs modified website security which makes it easier for Google bots to crawl websites.

Issues on Tracking Conversion Targets

To deal with this issue, we coordinated with the OCBC bank website developer to install tracking on conversion pages and modify the strategy according to conditions at that time.

Susceptible to Seasonal Content

We created a content cluster to cover financial content experiencing a downturn. Additionally, we struck a deal with the OCBC Bank team to create monthly content focused on OCBC Bank products.

Not only the efforts above, to handle other problems, such as technical obstacles due to website domain migration, limited CMS access, and technical issues in the page optimization process, we worked on several solutions, including guiding the OCBC Bank team to carry out domain migration, creating special documents regarding issue resolution and optimization activities, as well as creating special mechanisms for publishing content.

Organic Achievements

Website Traffic Growth

After collaborating with cmlabs, the OCBC Bank website achieved a satisfactory increase in organic traffic, namely 14867% until January 2024. 

Figure 1: OCBC Bank experienced an increase in organic traffic of 14867%.

OCBC Bank Strongly Stays at the 3rd Place of Brand Position

Figure 2: OCBC Bank occupies the 3rd place of brand position above other competitors.

Apart from getting satisfactory organic traffic, OCBC Bank also managed to win a brand position in 3rd place with a market share of up to 4.41% for targeted keywords, thereby successfully competing with other sites and financial institutions. OCBC Bank's organic performance has succeeded in being remarkable to other direct competitors in the banking industry.

Business Achievements

Significant Increase in Submission Success Form

As a banking industry offering a variety of financial products and services, OCBC Bank also has many forms used to attract new customers for each of its products and services.

The great organic growth on the OCBC Bank website has succeeded in increasing the percentage of success form submissions, becoming conversions from SEO activities on the OCBC Bank website.

OCBC Bank Successfully Occupies Top Ranking for Commercial Keywords

In addition to consistently offering financial products and services, OCBC Bank consistently innovates campaigns and releases new products and services. The success of OCBC Bank's website, which ranks highly for commercial keywords, positively impacts prospective customers' interactions, allowing them to gain deeper insights into OCBC Bank's products and services.

SEO Data

Keyword Ranking

Based on targeted keyword data in Sequence Stat, OCBC Bank succeeded in getting an average ranking of 8.06 organically for products offered by targeting keywords in the financial sector. This ranking performance succeeded in making OCBC Bank greater compared to other direct competitors in the banking industry.

Brand Position

Based on targeted keywords, OCBC Bank is in 3rd position among competitors targeting the same keywords. OCBC Bank also managed to outperform media websites that discuss financial content as well as other direct competitor websites on the same keywords.

Search Market Share

Based on data from Sequence Stat, OCBC Bank succeeded in getting a market share of 4.41% in targeted keywords, competing with other competitors who have similar keywords. There were more than 2,000 keywords monitored with a market share figure of >4%, which was a good indication for OCBC Bank in achieving product conversion.

Ranking Distribution

Of all the keywords targeted for OCBC Bank, there were 90.13% of keywords ranked 1-5. This provided OCBC Bank with other digital marketing activities to achieve high conversions. Apart from that, OCBC Bank also succeeded in occupying the top ranking in commercial keywords that correspond to OCBC Bank's products and services.

Organic Keywords Captured

The ability of the OCBC Bank website to capture queries was very good, which can be seen from the number of queries captured, namely more than 320 thousand. This figure indicates that the OCBC Bank website has good visibility in the Google search engine.

Organic Traffic Growth

After collaborating with cmlabs, the OCBC Bank website succeeded in achieving a very significant increase in organic traffic, namely 14867% until January 2024. This figure succeeded in bringing OCBC Bank ahead organically among other direct competitors.

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Bolster Your Business Like OCBC Bank

OCBC Bank's achievements with cmlabs are proof that you can develop your company further. You can achieve more with our SEO expertise. Tell us what you need by filling in the form below.

Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!

Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

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