SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
The Gnomon Watches website experienced problems with keyword cannibalization and suboptimal performance because it had two different domains.
The cmlabs then team migrated articles from subdomains to the main domain so that article and keyword performance could be better.
As a result, migrated articles performed 34.4% better and saw an increase in ranking distribution of up to 17%.
About the Client
Gnomon Watches is an official watch retailer based in the U.S. for several well-known brands, such as Seiko, Hamilton, Steinhart, Ball Watch Co, and others. Gnomon Watches has been working with cmlabs to increase organic traffic and get rankings for commercial keywords since 2021. Here is the journey of Gnomon Watches and cmlabs in achieving the goals.
Timeline
Services Taken
Obstacle We Encountered
Watch-Brand Keywords Couldn’t Work Optimally
Keywords related to watch products sold on the Gnomon Watches website, such as "Seiko", "Hamilton", "Citizen", etc., cannot achieve ranking and click optimally.
Keyword Cannibalization
As Gnomon Watches has a main domain and other subdomains, keyword cannibalization occurred between the two domains.
Subdomain Faced a Problem in Performance
Despite having two domains, the performance of the Gnomon Watches subdomain was still far behind the main domain.
Our Best SEOlution
Watch-Brand Keywords Couldn’t Work Optimally
To get rankings for keywords related to the brand being sold, we operated programmatic SEO in the heading structure, title tag, and meta description. We have implemented this method since November 2023.
Keyword Cannibalization
To avoid keyword cannibalization on the two Gnomon Watches domains, cmlabs migrated articles from the subdomain to the main domain. We have implemented this method since December 2023.
Subdomain Faced a Problem in Performance
Similar to the keyword cannibalization issue, we migrated articles from the subdomain to the main Gnomon Watches domain to get a better performance.
Organic Achievements
Brand Category and Article Performance
Since programmatic SEO was implemented, brand categories and individual products increased significantly by 13%. Then, articles migrated from the subdomain to the main domain performed 34.4% better than when published on the Gnomon Watches subdomain.
Gnomon Watches Experience Rank Distribution Hike
The SEO efforts we did on Gnomon Watches’ website gave a fruitful result where the rank distributions went up from 1% of the keywords sitting in the top 3 to 17% of the keywords in the top 3 in 1 year of collaboration.
Business Achievements
Gnomon Watches Experiences Growth in Returning Users
During the 12 months of working with cmlabs, Gnomon Watches maximized the customer retention rate by more than 100% compared to the 12 months before working with us.
SEO Data
Keyword Ranking
Based on data from Sequence Stat, overall, Gnomon Watches' organic ranking was at 33.9 and the absolute ranking was at 35.1. Even though this figure was considered not optimal due to keyword cannibalization with subdomains, the cmlabs team continues to provide comprehensive efforts and strategies.
Brand Position
Not only that, Gnomon Watches also showed its performance in brand position. Occupying 16th position, Gnomon Watches managed to excel in several watch brand clusters sold compared to other watch retailers.
Search Market Share
With a total market share of 0.9%, Gnomon Watches was able to compete with other watch retailers. Gnomon Watches excels in commercial keywords related to the watch products they sell, even outperforming other watch retail websites in several watch brands.
Rank Distribution
With the majority of keywords ranked 4-10, Gnomon Watches' ranking distribution managed to grow to 13% in the product category cluster and 34% on the blog.
Organic Traffic Growth
Due to keyword cannibalization between the main domain and the subdomain, we immediately migrated content from the subdomain to the main domain. By migrating content, Gnomon Watches' organic traffic increased relatively rapidly, namely by 34.4%.
Organic Keyword Captured
With its characteristics as an e-commerce, Gnomon Watches easily captured keyword permutations just by optimizing one category page. Thanks to this, Gnomon Watches' traffic growth has also skyrocketed.
Advance Your Website Performance Like Gnomon Watches
Gnomon Watches did a great job enhancing their website performance with us. If Gnomon Watches can do it, so can you. Fill out the form below now and tell us your needs.
