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Siloam Hospitals
Last updated by cmlabs at Sep 09, 2024
SEO Data
Keyword Ranking (Organic)
Average
2.66
Keyword Ranking (Absolute)
Average
3.5
Brand Position
1
See all seo data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
- Siloam Hospitals experienced challenges in the form of high competition in the health niche and problems related to rendering which had an impact on their official website and rankings.
- To deal with this issue, cmlabs implemented several strategies, such as strengthening the quality of articles, carrying out E-E-A-T Assessment, executing Dynamic Rendering, and equalizing architecture flow.
- As a result, the Siloam Hospitals website underwent an increase in organic traffic of 1859% and occupied the highest brand position with a market share of 22.31%.
About the Client
Siloam Hospitals is a private hospital network providing quality health services in Indonesia with a vision to provide international-class health services. Siloam Hospitals has been working with cmlabs since October 2022 to increase their visibility and authority in search engines. Check out Siloam Hospitals' journey with cmlabs below.
Timeline
Services Taken
- Traffic projection
- Keyword research
- Content strategy & recommendation
- Technical SEO
- and many more
- Weekly/monthly editorial content
- Page title, meta description, suggestion
- Outlining & content planning
- Search snippet enablement
- and many more
Obstacle We Encountered
High Competition in Health Niche
When starting the project, we needed a comprehensive strategy as Siloam Hospital’s competitors, including other health service providers and authoritative institutions. Before our collaboration, Siloam Hospitals was still unable to compete with larger websites in the health niche.
Rendering Issue
Siloam Hospitals website was built using Client Side Rendering (CSR), in which all rendering is carried out with Javascript. Therefore, the client will load the skeleton first and then hit the server to get the full page.
Based on the condition above, a stable architecture and server are needed so that during the crawling process, the crawler will get a full page rather than a skeleton. However, at the end of November, there was a server migration, resulting in a server environment change, making the full pages loading the website slower. As a result, the crawler indexes the skeleton rather than the page itself.
Our Best SEOlution
High Competition in Health Niche
Strengthening Fundamentals and E-E-A-T Assessment
As the health sector is included in the YMYL topic, cmlabs strengthens all aspects based on E-E-A-T guidelines. That way, Siloam Hospitals has the basis for implementing a strong SEO strategy that does not violate search engine regulations.
Enhancing Article Quality
With Expertise Assessment from Google, cmlabs also creates high-quality articles through Expert Writing Services. Within this service, we collaborate with medical experts to review and validate all articles to meet the quality standards of articles in YMYL niches, such as the health industry.
Rendering Issue
Restoring the Pre-Migration Architecture
By equalizing the architecture flow as before on the new server, the crawler will need less time for the full rendering process.
Reinforcing Dynamic Rendering
By reinforcing dynamic rendering, the rendering output for the crawl bot will be different. Users will still run rendering with JS and CSR, while bots will be provided with static pages.
Organic Achievements
Website Traffic Growth
All the solutions we provided for Siloam Hospitals showed amazingly significant results. After collaborating with cmlabs, the Siloam Hospitals website experienced an increase in organic traffic of 1859% until May 2024.
Siloam Hospitals Successfully Occupies the Highest Brand Position
Siloam Hospitals also succeeded in winning the top brand position with a market share of up to 22.31% for the targeted keywords, thereby successfully competing with other health sites and institutions.
Business Achievements
Siloam Hospitals Successfully Increases Brand Search
The Siloam Hospitals website experienced a high increase in online visibility, resulting in brand searches increasing significantly from 2023 (YoY Change).
Siloam Hospitals Successfully Occupied the 3rd Traffic Captured Position with the Fewest Number of Pages
Siloam Hospitals managed to get the 3rd position in terms of traffic captured with only 8,311 organic pages. By maximizing the value of each page, Siloam Hospitals can reduce the cost and effort of creating pages.
SEO Data
Keyword Ranking
Siloam Hospitals got an average ranking on the top 5 Google for both organic and absolute rankings based on data from Sequence Stat. With fierce competition on the health topic, every keyword ranking must be maintained and tracked properly.
Brand Position
According to the targeted keywords and the assessment from Sequence Stat, Siloam Hospitals sat in the top 1 brand position for both search competitors (health sector) and direct competitors (hospital area).
Search Market Share
Siloam Hospitals successfully obtained 22.31% of the market share from all keywords targeted on Sequence Stat. Additionally, the large search volume of the keywords in the health niche gave a large traffic share to Siloam Hospitals.
Rank Distribution
Siloam Hospitals succeeded in getting an accumulated top 10 rank of up to +99.74% of all keywords obtained. These keywords include blog and commercial keywords with intent that leads to conversion.
Organic Traffic Growth
Siloam Hospitals successfully gained an 1859% increase in organic traffic, from October 2022 - May 2024. This increase was achieved by successful SEO strategies targeting organic searches from Google.
Organic Keyword Captured
Siloam Hospitals managed to get more than 1.000.000++ main and variant keywords by minimizing page creation, giving each page greater keyword capture.
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Learn How to Set Your SEO Objective!
Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines
In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:
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To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:
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Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.
Learn how to choose an SEO company or agency to support your business on cmlabs Blog!
When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.
For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.
On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.
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