SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
DepositoBPR by Komunal experienced several issues, such as content duplication, on-page issues, and content cluster issues.
To deal with this issue, the cmlabs team implemented several strategies, such as remapping published articles, grouping content according to topic, and optimizing the website.
These strategies had an impact on increasing traffic by 948% and average organic traffic of 117K.
About the Client
DepositoBPR by Komunal is a product under Komunal and managed by PT Komunal Sejahtera Indonesia. This product provides the opportunity for everyone to allocate their funds to BPR deposits which are all registered and supervised by the Financial Services Authority/Otoritas Jasa Keuangan (OJK). DepositoBPR by Komunal and cmlabs have collaborated since April 2023. The following is the journey of cmlabs collaboration with DepositoBPR by Komunal.
Timeline
Services Taken
Obstacle We Encountred
Content Duplication Issue
In the first 2 months, DepositoBPR by Komunal website traffic didn’t increase or experienced a small increase. After carrying out a massive audit, we found the cause of this issue which is the duplication of articles on the depostiobpr.id and komunalgroup.com websites.
Content Gap and Content Cluster Issues
At first, DepositoBPR by Komunal didn’t have a suitable content cluster yet and had a content gap that had not been addressed on the website. This caused a lack of content containing certain information on the website.
On Page Issues
The DepositoBPR by Komunal website also experienced several issues on the website (On Page), such as keyword placement, alt image, internal link, title and meta description which were not on target.
Our Best SEOlutions
Content Duplication Issue
To deal with this problem, cmlabs created logic involving a database to cluster and remap articles that will be published on the depositobpr.id and komunalgroup.com websites.
Content Gap and Content Cluster Issues
We mapped existing content and clustered it according to topic and user personality. Then, we mapped the content gap we had with competitors, both direct competitors and search competitors.
On Page Issues
To address issues on the website, we repaired and optimized the website to improve content performance.
Organic Achievements
Website Traffic Growth
After collaborating with cmlabs, the DepositoBPR by Komunal website experienced a rapid increase in growth, namely 948% until January 2024.
In addition, the DepositoBPR by Komunal website saw a spike in average organic traffic, namely 117K in January 2024, when collaborating with cmlabs.
Business Achievements
DepositoBPR by Komunal are Top of Mind in the BPR Bank-Owned Deposit Industry
Through commercial and transactional keywords in search engines, DepositoBPR by Komunal has successfully become top of mind on the topic of deposit investment at BPR banks.
DepositoBPR by Komunal Successfully Cuts Advertising Costs with SEO Activities
The SEO efforts carried out by the cmlabs team have contributed to reducing advertising costs, particularly for keywords targeted in advertising activities conducted by the DepositoBPR by Komunal team. Due to the SEO activities undertaken, DepositoBPR by Komunal has managed to generate a similar number of clicks to those produced by advertisements, but without incurring any costs.
SEO Data
Keyword Ranking
For overall ranking keywords based on Google Search Console data, DepositoBPR by Komunal is ranked 8.7, which was previously ranked 11.5. Meanwhile, according to data from Sequence Stat, the organic rank was ranked 9.92.
Apart from organic rank, Sequence Stat also recorded the absolute rank, which is the order of a website in search results regardless of all sources in search engines such as ads, snippets, PAA, and others. During the collaboration with cmlabs, DepositoBPR by Komunal ranked 11.22 on average in search engines.
Brand Position
DepositoBPR by Komunal occupied 1st position in the BPR banking sector which provided the same service, namely online deposits. However, for the financial sector as a whole, DepositoBPR by Komunal was in 5th position among other large companies in the financial sector in Indonesia.
Search Market Share
Based on data from Sequence Stat, DepositoBPR by Komunal has a market share of 4.52%, the largest of its direct competitors and is ranked 1st in the same industry for the targeted keywords.
Rank Distribution
Based on data from Sequence Stat, DepositoBPR by Komunal succeeded in placing 46.61% of keywords in ranks 1-3 and 33.03% in ranks 4-10. This means that more than 75% of DepositoBPR by Komunal keywords were on page 1 of Google. This will have an impact on the traffic stability from the DepositoBPR by Komunal website.
Organic Keyword Captured
Along with the development of organic traffic and organic rank, the number of keywords captured had also increased significantly. To date, the total keywords owned by DepositoBPR by Komunal are 26,695 and will continue to increase as the SEO process continues.
Escalate Your Business Finances with cmlabs!
DepositoBPR by Komunal has not only succeeded in attracting the attention of a large user base, but also established a reputation as a reliable financial partner with us. Fill out the form below now so we can understand your needs and help you achieve your business goals!
