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Damessa

Last updated by cmlabs at May 17, 2024

cmlabs case study Damessa
Damessa

SEO Data

Keyword Ranking (Organic)
Average
10.03
Keyword Ranking (Absolute)
Average
11.53
Brand Position
2
Search Market Share
11.9%
Organic Traffic Growth
8,571%
Organic Keywords Captured
11,000++
See all seo data
Ranking Distribution
Keywords & Ranking:
5.45%
1-3
14.52%
4-10
25.77%
11-20
38.12%
21-50
16.14%
50+
See less seo data

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • Damessa has several issues with the website, such as a not user-friendly design, uninformative site functions, SEO rankings that were far from expectations, and so on.
  • The cmlabs team tried several approaches, such as working with external web designers to create user-friendly websites, updating content to improve SEO rankings and many more.
  • As a result, the Damessa website experienced an increase in website traffic of 8571% until April 2023.

About the Client

Damessa is a family dental practice that has been operating since 2008. The dental care provider keeps growing along with its 10 branches and 200 staff, including specialist dentists ready to serve you and your family. Damessa and cmlabs have collaborated since March 2022. See our collaboration journey below.

Timeline

Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details

Obstacle We Encountred

In developing the Damessa website, there were two main problems, namely visuals and function. In general, the problems arising were:

  • Website design that was not user-friendly.
  • The website function was not informative.
  • Content Management System (CMS) switching from Wix.
  • The reservation system was not yet working well.
  • SEO rankings that were far from expectations.
  • The website was slow to access.

Our Best SEOlution

To deal with the problems above, we made several efforts, including:

  • Collaborated with external designers to create designs and website display guidelines that were more informative and attractive.
  • Changed CMS from Wix to Wordpress.
  • Installed a modified WordPress plugin to run the reservation system.
  • Made SEO improvements by updating article content.
  • Ensured that the website was accessed more quickly by using the right plugins, scripts, and images when building the website.
  • Created user flow for the Damessa website by focusing on user needs to make it easier for users to find the information they need.

Organic Achievements

Website Traffic Growth

After collaborating with cmlabs from March 2022, the Damessa website experienced satisfactory traffic growth, namely 8571% until April 2023.

Figure 1: Damessa experienced an increase in organic traffic of 8571%.

Business Achievements

Becoming the Market Leader for Dental Clinics in Indonesia

The significant growth in organic performance has made Damesa become the market leader in dental clinics in Indonesia. This is evident from Damesa's brand positioning, which ranks second only to other health websites.

SEO Data

Keyword Ranking

Damessa predominantly held keyword rankings within the top 50, encompassing over 80% of all existing keywords. This outcome was from well-structured and interconnected content pillars, fostering strong topical authority. Additionally, we ensured that these keywords maintained high search volume.

Brand Position

Damessa had supporting content pillars with topical authority in the field of healthcare. Consequently, Damessa could secure the 2nd brand position and compete with competitors in the healthcare sector targeting similar keywords.

Search Market Share

Due to well-crafted content pillars and expertly written content, Damessa achieved a market share of 11.9% and established topical authority.

Rank Distribution

Despite Damessa's rank distribution being >50, the cmlabs team ensured that keywords within the top 10 positions had high search volume to support various aspects of the website, including blogs, articles, product pages, and the homepage.

Organic Traffics Growth

By prioritizing expertly crafted content, content pillars, and targeting topical authority with high search volume keywords, Damessa achieved organic traffic growth of 8751%.

Organic Keyword Captured

Due to content pillars prioritizing topical authority and ensuring that targeted keywords had numerous variant keywords, Damessa captured over 11 thousand organic keywords.

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At a certain period our marketing team will create a campaign that can reduce your company's monthly SEO budget with us. Check this out?

Let's Grow Fast Like Damessa

Damessa has experienced substantial growth with us. If Damessa can do it, so can you. Contact our team by filling out the form below and let us know what you need so we can help you achieve better results.

Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!

Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT cmlabs Indonesia Digital (cmlabs). Read more
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Agita

Marketing

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Irsa

Marketing

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Yuliana

Business & Partnership

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Thalia

Business Development Global

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Robby

Business Development ID

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Dwiyan

Partnership

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Rochman

Product & Dev

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Said

Career & Internship

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