SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
As a company operating in the financial sector, Ruang meNyala is very vulnerable to fluctuating seasonal content.
To fix this, the cmlabs team created content clusters to substitute the traffic decrease and utilized digital marketing strategies to align content.
These efforts produced promising results, namely an increase in traffic of 3733% and success in occupying 2nd position in brand position.
About the Client
Ruang meNyala is an educational platform operating in the financial sector. With its vision to become a platform for the younger generation and provide financial education through informative articles, Ruang meNyala has been collaborating with cmlabs since September 2021 for full SEO services. Learn the journey of Ruang meNyala and cmlabs below.
Timeline
Services Taken
Obstacle We Encountered
Slug Couldn’t Automatically Redirect to New URLs
In this project, there was a problem with the slug being unable to redirect to a new URL automatically. This happened when the slug changed during the content optimization process, so we needed to do the redirection manually.
Limited Access to CMS
As an industry operating in the financial and banking sector, Ruang meNyala strictly maintains the security of its information, including its Content Management System (CMS). Therefore, cmlabs only received access to the "Konten Edukasi" page, making it difficult for the team to carry out SEO efforts on other pages, including product pages.
Susceptible to Seasonal Content
Because Ruang meNyala works in the financial and banking sector, they have a fluctuating content niche. Therefore, when there is a decreasing trend in a particular topic, it will have a great impact on the overall website performance.
Our Best SEOlution
Slug Couldn’t Automatically Redirect to New URLs
cmlabs created a special file to carry out redirection manually and determined a schedule for redirection together with the developer agency from the Ruang meNyala website.
Limited Access to CMS
cmlabs created a special document to provide input regarding SEO activities that can support the OKR Ruang meNyala, especially on product pages. We also routinely discuss technical matters on the website every monthly report to discuss what needs to be done for website performance.
Susceptible to Seasonal Content
cmlabs created several content groups that can replace the decline in traffic due to seasonal trends and maximize other digital marketing platforms to align content on the website.
Organic Achievements
Website Traffic Growth
After collaborating with cmlabs, organic traffic for the Ruang meNyala website increased rapidly by 3733% until January 2024.
Ruang meNyala Successfully Occupies 2nd Rank in Brand Position
Apart from experiencing a significant increase in organic traffic, the Ruang meNyala website gained 3.43% market share from its organic competitors and took 2nd place in brand position.
Business Achievements
Increased Brand Awareness of the Kelas Ruang meNyala
As one of the businesses that regularly hold financial education classes, the organically excellent brand position and market share of Ruang meNyala boosts the credibility of providing financial education. This will certainly increase the number of people interested in the financial education classes held every month.
Financial Check-Up Service Becomes More in Demand
One of the superior services offered by Ruang meNyala is the Financial Check-Up service targeting individuals and businesses. The growth of organic traffic, great keyword ranking distribution, and brand position in 2nd place make the USP of this service be communicated well to users.
The large number of users who know the USP of this service means that more clients are undertaking financial consultations. Not only that, clients are also willing to share stories of their consultation experiences which are then published in the “Cerita meNyala” content on the Ruang meNyala website.
SEO Data
Keywords Ranking
Based on data from Sequence Stat, Ruang meNyala succeeded in getting an average ranking of 21.08 organically and 22.48 in absolute terms by targeting keywords in the financial sector. This space is facing organic competitors who have high authority in the financial sector such as media and other banking industries.
Brand Position
Ruang meNyala managed to get the 2nd brand position despite competing with the media, large banks, and other financial sectors. This shows that the Ruang meNyala website has a good visibility and the targeted keywords have succeeded in ranking well in search engine results pages.
Search Market Share
Based on data from Sequence Stat, Ruang meNyala succeeded in getting a market share of 3.43% from the targeted keywords compared to competitors who have keywords that overlap with Ruang meNyala.
Ranking Distribution
Rating distribution on Ruang meNyala continues to experience good growth. It was recorded that 47.47% of the targeted keywords were ranked 1-3 and 36.72% of keywords were ranked 4-10.
Organic Traffic Growth
After collaborating with cmlabs, organic traffic for the Ruang meNyala website increased rapidly by 3733% until January 2024. This increase in organic traffic was supported by content clustering activities as one of the SEO strategies carried out.
Organic Keywords Captured
During collaboration with cmlabs, Ruang meNyala managed to obtain 62,000++ keywords. These keywords were successfully obtained from SEO activities, such as regular content production every month and the process of optimizing old content adjusted to search intent and targeting keywords.
Grow Bigger Like Ruang meNyala
Your business can expand further than you can imagine, just like the Ruang meNyala. Ruang meNyala experienced rapid growth and had a positive impact on the company. Help us find out more about your company by filling in the form below.
