SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
Asani already has a good website foundation. Even so, the cmlabs expert team continued to carry out special strategies to analyze issues on the website and ensure that there were no dangerous technical problems.
To do so, the cmlabs team conducted regular audits and ensured that pages are indexed properly.
These improvement efforts resulted in the Asani website experiencing an increase in organic traffic of 266% and successfully dominating Google search results.
About the Client
Asani is the first technology-based B2B laptop rental marketplace in Indonesia. Asani offers laptop rental and other facilities, such as consultation on computer rental needs, IT support, and electronic device asset management. Asani and cmlabs have been collaborating since March 2023. Explore the collaboration journey between Asani and cmlabs below.
Timeline
Services Taken
Obstacle We Encountered
Analyzing Problems on the Website
When working with Asani for the first time, cmlabs needed to study the pages on the Asani website, including mapping pages that could increase revenue and organic traffic. After conducting an in-depth analysis, we found several problems with the website, one of which was a broken image.
Ensuring The Website Didn’t Have Technical Problems
We need to ensure that all pages on the Asani website can be crawled well and can be indexed quickly.
Our Best SEOlution
Analyzing Website Problems
To handle problems found during the website analysis process, we carried out regular audits, optimization, monitoring, and reviews.
Apart from that, we also created mapping on the pages which requires time and product knowledge from the Asani team. We also prioritized the services page (the page that is responsible for revenue for Asani), optimized the services page, and expanded its scale with data from keyword research.
Ensuring The Website Didn’t Have Technical Problems
We work together with developers from the Asani team to work on server uptime. We always ensure that Asani's website is always live and will never go down periodically. This is because when the Google bot visits their website, but the website is down, the website cannot be crawled properly.
Organic Achievements
Website Traffic Growth
After collaborating with cmlabs for full SEO services, the organic traffic from Asani’s website increased rapidly by 266% up to January 2024.
Asani Strongly Dominates Google Search Results
Not only that, Asani succeeded in dominating Google search results, where as many as 33% of articles for Asani were ranked top 3 on the search results page (SERP). In addition, the targeted keywords for Asani’s website have also occupied the top 10 positions in Google search results.
Business Achievements
Asani Successfully Increases Online Visibility
Together with cmlabs, Asani produces content related to technology and in line with the laptop rental business, such as information regarding laptop elements and how to carry out various activities on laptops. Because of these efforts, Asani was able to increase its online visibility.
Increased Marketing Efforts by Creating a Promo Page
With the promo page enablement on the Asani website, users can easily see and choose ongoing promos. This page enablement has helped Asani's business on the marketing side.
Carrying Out User Behavior Monitoring and Product Optimization
During the collaboration with cmlabs, Asani has never tracked users who enter their website. In this case, the cmlabs team helped Asani to install a tracker that can see the user behaviors visiting the website and optimize elements that support sales, such as placing promo banners and calls to action (CTA) which make it easier for users to contact them and order products.
SEO Data
Keyword Ranking
Another performance shown by Asani is regarding organic and absolute keyword rankings. Overall, Asani's keyword ranking was in the top 50. In terms of niche, Asani competed directly with technology brand websites and several websites with government domains.
Brand Position
Not only that, Asani also showed its performance in brand position, which succeeded in occupying 6th position. In terms of competition, the 1st-5th were filled by national media portals and websites in the technology niche, such as brands that produce laptops and computers.
Search Market Share
Asani managed to achieve a market share of 15.8% based on data from Sequence Stat. This value was achieved after Asani competed with technology websites, both brands and marketplaces that only sold technology-related goods.
Rank Distribution
In terms of website ranking distribution, around 80% of keywords are in the top 10. This needs to be maintained and can be improved further by optimizing articles that have less than optimal performance.
Organic Traffic Growth
The growth experienced by Asani during collaboration with cmlabs was 3 times the initial start of the project. This shows positive developments regarding the website and the content contained therein.
Organic Keywords Captured
Based on the growth experienced by the Asani website, the number of organic keywords captured by Google is very large, namely more than 28 thousand keywords. To get more organic traffic, the cmlabs team adds a lot of content to the website.
Increase User Base & Achieve Business Success Like Asani!
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