We use cookies

This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..

SEO Tools

New Chrome Extensions from cmlabs! Only for you

Check now
announcement icon


Last updated by cmlabs at May 17, 2024

cmlabs case study WIRA

SEO Data

Organic Traffic Growth
Organic Keywords Captured
Ranking Distribution
Keywords & Ranking:

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • WIRA experienced several challenges at the start of the collaboration with cmlabs, such as website design that did not focus on user experience, traffic that was not optimal, and website pages that had not been optimized.
  • To address this issue, the cmlabs team created user-friendly content, created SEO-friendly websites, and optimized pages that had not been optimized.
  • These efforts resulted in the WIRA website experiencing an increase in website traffic of 2993%.

About the Client

WIRA is the official distributor of heavy equipment and industrial machinery, such as hoist cranes, painting and odor control systems. WIRA and cmlabs have been working together since July 2020 for full SEO service. Follow our collaboration journey below.


Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details

Obstacle We Encountred

At the start of the collaboration with cmlabs, WIRA had several major problems with their website, including:

Website Design that Did Not Focus on User Experience

At the beginning of the collaboration with cmlabs, WIRA had a website design that did not focus on user experience. This would certainly have an impact on decreasing user satisfaction levels, decreasing conversions, and low rankings on search engines.

Website Traffic Was Not Yet Optimal

Apart from the site not having a user-friendly design, traffic to the official WIRA site was also not optimal because it was not SEO-friendly and the content was not user-friendly yet.

Some Pages on the Website Had Not Been Optimized

Several pages on the official WIRA website, such as service and product pages, had not been optimized. Unoptimized pages can lead to slow load times, poor user experience, and decreased SEO rankings.

Our Best SEOlution

To overcome the challenges above, our team made several efforts, including:

Website Design that Did Not Focus on User Experience

By creating content that suited the user experience every month, we were able to focus on the user experience on the website.

Website Traffic Was Not Yet Optimal

Creating an SEO-friendly website could increase site speed and help provide users with easy access to information.

Some Pages on the Website Had Not Been Optimized

Because two pages had not been optimized, we optimized the product page and service page to increase the number of searches for website visitors.

Organic Achievements

Website Traffic Growth

After collaborating with cmlabs for a full SEO service, including building and updating the website as well as producing top-notch content, the WIRA website underwent striking growth. Until December 2020, website growth skyrocketed to 2993%.

Figure 1: WIRA experienced an increase in organic traffic of 2993%.

Business Achievements

Expanding Product Range in the Manufacturing Industry

WIRA is one of the companies offering various products in the manufacturing industry. The success of SEO activities in enhancing organic traffic growth and achieving great ranking distribution has resulted in an expanded reach of the products offered by WIRA.

Supporting Product Diversification Carried Out by WIRA

WIRA consistently provides the best solutions through its offered products. The great organic performance serves as one of the primary assets for communicating the Unique Selling Proposition (USP) of WIRA's product diversification, ensuring that potential clients can easily discover the products.

SEO Data

Keyword Ranking

WIRA primarily held keyword rankings within the top 50, encompassing over 80% of all existing keywords. This outcome was achieved through well-structured and interconnected content pillars, fostering strong topical authority. Additionally, we targeted several local SEO efforts in cities across Indonesia.

Rank Distribution

WIRA accumulated rank distribution within the top 20, comprising over 20% of the total keyword spread, due to our efforts in building content pillars, topical authority, and local SEO.

Organic Traffics Growth

By prioritizing expert content production, content pillars, and targeting topical authority with high search volume keywords, WIRA has achieved organic traffic growth of 2993%.

Organic Keyword Captured

By building topical authority on product pages, optimizing service pages, and creating supporting articles for each page, WIRA has successfully captured more than 2700 organic keywords.

Promo image cover

Check our promotion page!

At a certain period our marketing team will create a campaign that can reduce your company's monthly SEO budget with us. Check this out?

Build Your Success Like WIRA

Make your business stand out in a specific market niche by collaborating with us. Contact our team by filling out the form below and let us know what you need so we can help you achieve better results.

Our marketing team will respond to your message at least 1x24 hours after we received your inquiry!

Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT CMLABS INDONESIA DIGITAL (cmlabs). Read more
Marketing Teams



Ask Me
Marketing Teams



Ask Me
Marketing Teams


Business & Partnership

Ask Me
Marketing Teams


Business Development Global

Ask Me
Marketing Teams



Ask Me
Marketing Teams


Product & Dev

Ask Me
Marketing Teams


Career & Internship

Ask Me

We regret to inform you that the Mobile Friendly Test is currently unavailable due to system maintenance until further notice.


Stay informed with our new tool, cmlabs Surge. Discover popular trends and events!


Your Opinion Matters! Share your feedback in our Plagiarism Checker Survey?


Discover your business trends effortlessly! The traffic projection calculator is the perfect tool to help you understand demand in your industry sector. Choose your sector and see its traffic projections now!


New Payment Option Media Buying Services at cmlabs with Xendit Payment Integration


There is no current notification..