SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
As a company operating in the health products sector, Enesis Group has fierce competitors with high authority, while they have difficulty increasing their brand authority because of their diverse products.
To handle this, the cmlabs team created content groups according to priority products and conducted critical keyword research.
These efforts succeeded in making Enesis Group achieve an increase in traffic of 668% and become an organic market leader.
About the Client
Enesis Group is one of the leading brands in the FMCG sector in Indonesia. Since it was founded in 1988, all Enesis Group products have become a mainstay for consumers throughout the country. Enesis Group and cmlabs have been working together since December 2022. Follow the collaboration journey between Enesis Group and cmlabs below.
Timeline
Services Taken
Obstacle We Encountered
Issue on Increasing Brand Authority Due to Variety of Products
Enesis Group has many variations of products that must be associated with targeted keywords, but some of those have a very different focus. This made it quite challenging for our team to gain website content authority.
Fierce Search Competitors
Because Enesis Group is also involved in the health sector with health products, Enesis Group also has competitors in the health niche that already have high authority. This affected Enesis Group’s content, making it difficult to rank higher in search results.
Our Best SEOlution
Issue on Increasing Brand Authority Due to Variety of Products
We created content clusters that match Enesis Group's priority products. From these clusters, we increased the amount of content discussing tips and lifestyles to increase the usefulness for users after reading articles.
Fierce Search Competitors
In the keyword research and content production process, we tried to capture different points of view, while still following user intent, to provide information and be useful for users.
Organic ACHIEVEMENTS
Website Traffic Growth
After collaborating with cmlabs, we succeeded in improving the quality of the Enesis Group website and digital brand status in search engines. Less than a year after our collaboration began, Enesis traffic saw an incredible 668% spike until January 2024.
Enesis Group Becomes an Organic Market Leader among Direct Competitors
Besides, Enesis Group also succeeded in sitting at the first position organically among their direct competitors.
Business Achievements
The Increase in Brand Communication Effectiveness for Enesis Group Products
As an FMCG company having many brands, the USP communication of each brand is important for every potential buyer to know. The increase in organic traffic performance helps the Enesis Group Public Relations team to convey the USP of each brand more effectively without spending a lot of money.
Enesis Group Becomes a Trusted FMCG Company
Enesis Group's success in ranking first organically among other direct competitors has given them high credibility as a provider of FMCG products helping overcome public health problems.
This success has a positive impact on other marketing activities carried out by the Enesis Group team to escalate the sales of each brand as well as release new products or variants.
SEO DATA
Keyword Ranking
In the targeted keywords, Enesis Group got a ranking of 24.13 organically and 25.94 in absolute terms. With quite high competition in the health topic, Enesis Group's keyword ranking performance has succeeded in making them the top leader among other direct competitors.
Brand Position
Enesis Group succeeded in occupying 1st position organically among direct competitors. Apart from that, based on data from Sequence Stat, Enesis Group supports the top 10 of the targeted keywords. This is a good indication, seeing that Enesis Group competes with websites that have a high level of authority, such as hospital brands and other health sectors.
Search Market Share
Based on data from Sequence Stat, overall, Enesis Group gets a 7.8% market share of all targeted keywords. On the other hand, targeted keywords related to health managed to get an 8.2% market share. This figure shows that Enesis Group has succeeded in acquiring the performance of websites that have high authority in the health sector.
Rank Distribution
Enesis Group succeeded in reaching the top 10 ranking with a percentage reaching 89.12% of all targeted keywords. This ranking performance shows the success of the SEO strategy carried out and the high visibility of the website in search results on search engines.
Organic Traffic Growth
During collaboration with cmlabs, Enesis Group successfully achieved organic growth of 668% until January 2024. This organic growth provided a strong base for other marketing activities to reach a wider customer target.
Organic Keywords Captured
Working together with cmlabs, Enesis Group has succeeded in capturing 100,000++ queries from content produced and optimized every month. This large number of queries shows that Enesis Group has good visibility on the Google search engine.
Boost Your Company's Growth Like Enesis Group
Now, it's your time to take your business to the next level! Let's collaborate and experience how our SEO strategies show your best potential through search engines. Fill out the form below so we can better understand your needs.
