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Enesis Group

Last updated by cmlabs at May 17, 2024

cmlabs case study Enesis Group
Enesis Group

SEO Data

Keyword Ranking (Organic)
Average
24.13
Keyword Ranking (Absolute)
Average
25.94
Brand Position
9
Search Market Share
7.8%
Organic Traffic Growth
668%
Organic Keywords Captured
100,000++
See all seo data
Ranking Distribution
Keywords & Ranking:
50.23%
1-3
38.89%
4-10
8.96%
11-20
1.89%
21-50
0.03%
50+
See less seo data

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • As a company operating in the health products sector, Enesis Group has fierce competitors with high authority, while they have difficulty increasing their brand authority because of their diverse products.
  • To handle this, the cmlabs team created content groups according to priority products and conducted critical keyword research.
  • These efforts succeeded in making Enesis Group achieve an increase in traffic of 668% and become an organic market leader.

About the Client

Enesis Group is one of the leading brands in the FMCG sector in Indonesia. Since it was founded in 1988, all Enesis Group products have become a mainstay for consumers throughout the country. Enesis Group and cmlabs have been working together since December 2022. Follow the collaboration journey between Enesis Group and cmlabs below.


 

Timeline

Services Taken

  • Traffic projection
  • Keyword research
  • Content strategy & recommendation
  • Technical SEO
  • and many more
See details
  • Weekly/monthly editorial content
  • Page title, meta description, suggestion
  • Outlining & content planning
  • Search snippet enablement
  • and many more
See details
  • Articles writing & placement on online media
  • Brand mention
  • Engagement targets
  • Projected visits/readers
  • and many more
See details

Obstacle We Encountered

Issue on Increasing Brand Authority Due to Variety of Products

Enesis Group has many variations of products that must be associated with targeted keywords, but some of those have a very different focus. This made it quite challenging for our team to gain website content authority.

Fierce Search Competitors

Because Enesis Group is also involved in the health sector with health products, Enesis Group also has competitors in the health niche that already have high authority. This affected Enesis Group’s content, making it difficult to rank higher in search results.

Our Best SEOlution

Issue on Increasing Brand Authority Due to Variety of Products

We created content clusters that match Enesis Group's priority products. From these clusters, we increased the amount of content discussing tips and lifestyles to increase the usefulness for users after reading articles.

Fierce Search Competitors

In the keyword research and content production process, we tried to capture different points of view, while still following user intent, to provide information and be useful for users.

Organic ACHIEVEMENTS

Website Traffic Growth

After collaborating with cmlabs, we succeeded in improving the quality of the Enesis Group website and digital brand status in search engines. Less than a year after our collaboration began, Enesis traffic saw an incredible 668% spike until January 2024.

Figure 1: Enesis Group experienced an increase in organic traffic of 668%.

Enesis Group Becomes an Organic Market Leader among Direct Competitors

Figure 2: Enesis Group succeeded in occupying the first position among direct competitors.

Besides, Enesis Group also succeeded in sitting at the first position organically among their direct competitors.

Business Achievements

The Increase in Brand Communication Effectiveness for Enesis Group Products

As an FMCG company having many brands, the USP communication of each brand is important for every potential buyer to know. The increase in organic traffic performance helps the Enesis Group Public Relations team to convey the USP of each brand more effectively without spending a lot of money.

Enesis Group Becomes a Trusted FMCG Company

Enesis Group's success in ranking first organically among other direct competitors has given them high credibility as a provider of FMCG products helping overcome public health problems.

This success has a positive impact on other marketing activities carried out by the Enesis Group team to escalate the sales of each brand as well as release new products or variants.

SEO DATA

Keyword Ranking

In the targeted keywords, Enesis Group got a ranking of 24.13 organically and 25.94 in absolute terms. With quite high competition in the health topic, Enesis Group's keyword ranking performance has succeeded in making them the top leader among other direct competitors.

Brand Position

Enesis Group succeeded in occupying 1st position organically among direct competitors. Apart from that, based on data from Sequence Stat, Enesis Group supports the top 10 of the targeted keywords. This is a good indication, seeing that Enesis Group competes with websites that have a high level of authority, such as hospital brands and other health sectors.

Search Market Share

Based on data from Sequence Stat, overall, Enesis Group gets a 7.8% market share of all targeted keywords. On the other hand, targeted keywords related to health managed to get an 8.2% market share. This figure shows that Enesis Group has succeeded in acquiring the performance of websites that have high authority in the health sector.

Rank Distribution

Enesis Group succeeded in reaching the top 10 ranking with a percentage reaching 89.12% of all targeted keywords. This ranking performance shows the success of the SEO strategy carried out and the high visibility of the website in search results on search engines.

Organic Traffic Growth

During collaboration with cmlabs, Enesis Group successfully achieved organic growth of 668% until January 2024. This organic growth provided a strong base for other marketing activities to reach a wider customer target.

Organic Keywords Captured

Working together with cmlabs, Enesis Group has succeeded in capturing 100,000++ queries from content produced and optimized every month. This large number of queries shows that Enesis Group has good visibility on the Google search engine.

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Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

Some business sectors have large and complex markets, making the marketing activities intricate and imprecise. In this case, big companies need to conduct comprehensive content marketing activities, specifically SEO campaigns, to get awareness through mass media and online publishers in a country. Considering this activity requires a larger budget, you need a comprehensive and well-designed strategy.

Learn how to choose an SEO company or agency to support your business on cmlabs Blog!

When your company has targeted thousands of keywords, the next step is building market dominance in particular business niches on search engines. To do so, working with cmlabs is a prudent move as we understand your company's position compared to direct or search competitors is vital. Additionally, we will help you to make your company get a percentage share based on the company's OKR.

For some SEO companies, enriching search results is just complementary, a standard practice without much thought or strategy. However, for us, this is an important investment and should be maximized. Based on our internal analysis, the SERP feature that you build up does not directly impact organic visits, but overall, it makes search engine algorithms understand how your website is trying to provide information with better serving options to users.

On-page issues are becoming a common problem, yet some company executives have the wrong priorities. We agree that technical matters are important, but other factors like keyword clustering and website planning must also be considered. This will be a big team collaboration so we will handle the technical issue together.

Getting on the leaderboard is important, but not all enterprises understand it. To climb on the leaderboard, you need an extensive analysis and evaluation of market volume. This approach will help you figure out how much percentage of the market we captured.

Even though ascending the leaderboard does not relate to organic market share, at least you have targeted tens of thousands of keywords with a larger optimization scale, such as the nation scale.

Increasing ranking distribution is an advanced optimization option and also one of the most crucial SEO objectives. This strategy requires a comprehensive strategy, avant-garde planning, and a precise design.

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