SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
As a parenting education platform, Ruangmom has fierce search competitors. Not only that, the Ruangmom website was also affected by the Google Core Update.
To deal with this issue, the cmlabs team carried out a full audit and mapping of keyword gaps between competitors.
Consequently, Ruangmom succeeded in dominating Google search results and experienced an increase in website traffic of 112%.
About the Client
Founded in 2020, Ruangmom is the first Indonesian women's care platform to discuss topics related to women and parenting. Ruangmom functions as a platform raising topics about femininity and parenting with identity-based analysis. Ruangmom and cmlabs have been collaborating since 2020. See Ruangmom and cmlabs' journey below.
Timeline
Services Taken
Obstacle We Encountered
Affected by the Negative Impact of the Google Core Update
The Ruangmom website was negatively impacted by changes to the Google algorithm, causing a drastic decline in organic traffic.
Decrease in Content Production Quantity
In the middle of the project period, Ruangmom reduced the quantity formulated at the beginning of the year.
Fierce Search Competitors
Ruangmom, which operates in the parenting and feminine sectors, had to compete with competitors who had high authority, making it difficult to get a high ranking.
Our Best SEOlution
Affected by the Negative Impact of the Google Core Update
cmlabs carried out a full audit and optimized high-demand and organic traffic booster content on the Ruangmom website.
Decrease in Content Production Quantity
cmlabs modified the OKR numbers according to current conditions and the decision to reduce the amount of content, as well as redesigning the SEO roadmap according to the new content quantity.
Fierce Search Competitors
cmlabs mapped keyword gaps between several competitors to find targeted keywords and get a high ranking on the Ruangmom website.
Organic Achievements
Website Traffic Growth
After collaborating with cmlabs for the SEO Services and SEO Content Writing Service, the Ruangmom website saw a significant increase in organic traffic of up to 112% even 11 months after the collaboration ended. This achievement helps Ruangmom become one of the market leaders in the family and parenting niche.
Ruangmom Leads the Google Search Results
Additionally, the SEO efforts we carried out also resulted in most of the keywords targeted on the Ruangmom website being ranked in the top 5.
Business Achievements
Significant Increase in User Sign-Up
As a business that offers products and services related to parenting and pregnancy, Ruangmom has experienced a significant increase in user sign-ups from SEO activities carried out by the cmlabs team. This increase became a conversion for Ruangmom in sales of the products and services offered.
Widening Collaboration in Ruangmom Business
Apart from offering products and services in the parenting and pregnancy sector, Ruangmom also held interesting events with influencers to share tips and inspiration about parenting or pregnancy. This good organic performance has succeeded in helping Ruangmom reach new partners for event needs and collaborate with suppliers of the products and services offered.
SEO Data
Rank Distribution
Ruangmom's ranking distribution is dominated by ranks 1-10 with a percentage of 86.21%. This targeted ranking performance means Ruangmom can reach potential users more easily, thereby increasing the possibility of getting more user sign-ups.
Organic Traffic Growth
Ruangmom saw a significant increase in organic traffic of up to 112%. This good performance persisted 11 months after the collaboration ended, in which Ruangmom was still the market leader in the family and parenting niche.
Organic Keywords Captured
Based on keywords produced and optimized every month, Ruangmom has succeeded in capturing 140,000++ queries. This successfully captured query was an indication that the Ruangmom website had good visibility on Google. This was a good base for Ruangmom in reaching a wider target user for other digital marketing activities.
Sustain Your Organic Growth Like Ruangmom
Ruangmom has succeeded in becoming one of the market leaders in the parenting niche with cmlabs. Do you want to grow your business organically like Ruangmom? Tell us what you need by completing the form below. We will help your website achieve positive results.
