SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
Before collaborating with cmlabs, Faspay experienced a canonical issue that had an impact on page indexing.
To address this issue, the cmlabs team made many efforts, such as determining the right canonical URL, implementing canonical tags, and other improvement efforts.
These attempts succeeded in bringing traffic growth of 25.6% and monthly organic users of 44K.
About the Client
Faspay is the first official payment gateway in Indonesia with more than 15 years of experience. As a brand operating in the financial industry, Faspay needs to maximize their authority in search engines. cmlabs has been collaborating with Faspay since November 2023 and here are the details of our collaboration.
Timeline
Services Taken
Obstacle We Encountered
Canonical Issue
This case can occur when a URL is marked as canonical to another URL, but the canonicalized URL is also marked as canonical to another URL; thus, creating a canonical loop without a definitive version of the URL. This can distract search engines from determining which pages should be indexed and displayed in search results.
This canonical problem impacts several SEO aspects on the Faspay website, including the distribution of link value which reduces the effectiveness of SEO efforts, content duplication, inadequate user experience, and inefficient indexing.
Our Best SEOlution
Canonical Issue
Identifying and Determining Appropriate Canonical URLs
To solve this problem, cmlabs ensured that each page has one version of the URL considered canonical. We used tools like Google Search Console to help identify canonical issues.
Consistently Implementing Canonical Tags
cmlabs ensured that canonical tags were implemented consistently across the website, with each page pointing to only one canonical version of that page.
Fixing Canonical Chain
cmlabs changed a canonical page directly to another page to avoid creating a canonical chain, making it difficult for search engines to index the page.
Apart from the efforts above, we also carried out several other improvement activities, such as using 301 redirects if necessary, checking and updating the sitemap, and carrying out regular monitoring and evaluation to address canonical problems.
Organic Achievements
Website Traffic Growth
During our collaboration, the Faspay website experienced significant traffic growth of up to 25.6% in January 2024.
In addition, when this project first started, the website's performance was declining. From October to December 2023, the website experienced a decrease in sessions in November and December.
We then handled this problem starting in December 2023. The results of improvements to the Faspay website began to be seen in January 2024, where sessions had increased significantly again to 44K.
Business Achievements
Faspay Successfully Increases Online Visibility
As organic traffic, market share, brand position, and rank distribution increase, the online visibility of the Faspay website increases significantly, making Faspay one of the leading payment gateways in Indonesia.
SEO Data
Keyword Ranking
In 5 months, based on Google Search Console data, the average keyword ranking that Faspay obtained was in position 9.9 compared to the previous position which was at an average of 11.5. On the other hand, the keyword targeted in Sequence Stat is in position 19.62 for organic ranking.
Besides organic ranking, Sequence Stat also succeeded in recording absolute rank, which is the order of a website in search results regardless of all sources available in search engines such as ads, snippets, PAA, and others. In 5 months, Faspay occupied position 21.51 on average in search engines.
Brand Position
Based on data from Sequence Stat, in the initial period of collaboration with cmlabs Faspay was in 3rd position out of 4 direct competitors in the payment gateway sector. However, thanks to the efforts made by the cmlabs team for SEO strategy and target keywords, Faspay succeeded in occupying the first position for the brand position in March 2024.
Search Market Share
Based on data from Sequence Stat, Faspay succeeded in gaining a 2.08% market share from the targeted keywords. This market share is the highest compared to the top 4 direct competitors in the payment gateway industry.
Rank Distribution
In the same period, Faspay succeeded in placing 62% of keywords in rankings 1-10 (page 1 of Google) for the keywords targeted in that stage. This certainly made the visibility of the Faspay website better.
Organic Traffic Growth
Faspay experienced organic traffic growth of up to 25.6% after we analyzed and fixed problems on the website, namely the canonical issue and redirection issue.
Organic Keyword Captured
During the collaboration with cmlabs, Faspay succeeded in obtaining 32,000++ keywords. These keywords were strongly obtained from SEO activities, such as regular content production every month and the process of optimizing old content adjusted to search intent and targeting keywords.
Boost Your Business Growth Like Faspay
Faspay has experienced significant improvements with us. Now is the time for you to accomplish the same thing. Tell us your business needs by filling in the form below.
