E-E-A-T Content Assessment

Written by cmlabs July 06, 2023

No : 00292/KET/CID/VI/2023


At cmlabs, we firmly believe in the principles of Expertise, Experience, Authoritativeness, Trustworthiness (E-E-A-T ), and Your Money or Your Life (YMYL) when it comes to creating and delivering content. We understand that E-E-A-T and YMYL are crucial for maintaining a strong online presence, building trust with our audience, and providing valuable information related to some topics. This guideline statement outlines our commitment to E-E-A-T and YMYL and describes the assessment process we have in place to ensure the content we produce adheres to these principles.


We are dedicated to offering content that reflects a high level of expertise in our industry. Our team of professionals undergoes continuous training and development to stay updated with the latest industry trends and information. We encourage collaboration with external experts when appropriate to provide our audience with diverse perspectives and insights. By leveraging the knowledge and experience of our team, we ensure that our content meets the highest standards of expertise.


We recognize the value of real-world experience in creating valuable content. Our team members bring a wealth of practical experience to their roles, allowing us to provide insights and solutions that are rooted in real-world scenarios. We leverage this experience to enhance the quality and relevance of our content, ensuring that it addresses the needs and challenges of our audience effectively.


Establishing ourselves as authoritative sources of information within our industry is a priority for us. We achieve this by adhering to ethical practices and delivering accurate, well-researched content. We carefully select and incorporate reliable sources, references, and citations to support the information we present. Our commitment to authoritativeness ensures that our audience can trust the content we provide.


Building and maintaining trust is essential to us. We prioritize transparency and strive to provide clear and accurate information about our organization, products, and services. We actively address any concerns or feedback from our audience, demonstrating our commitment to transparency and accountability. By consistently delivering trustworthy content, we aim to foster positive relationships with our audience and strengthen their trust in our brand.

YMYL Content

We recognize the importance of YMYL content, which covers topics that can directly impact a person's health, finances, or overall well-being. When creating YMYL content, we place an even greater emphasis on expertise, authoritativeness, and trustworthiness. Our team members undergo specialized training and possess the necessary qualifications to provide accurate and reliable information in these critical areas. We understand the responsibility we have when delivering YMYL content and take every measure to ensure its quality and accuracy.

Assessment Process

To ensure that our content aligns with the principles of E-E-A-T , we have implemented a comprehensive assessment process that includes the following steps:

  1. Content Review
    Our team conducts a thorough review of all content before publication. During this review, we assess its alignment with E-E-A-T principles and evaluate its relevance and accuracy, especially for YMYL topics. We scrutinize the expertise and qualifications of the content creators to ensure they are well-equipped to provide reliable information in these areas.
  2. Quality Assurance
    We have a robust quality assurance process in place to monitor and evaluate the overall quality of our content. Our team assesses the clarity, coherence, engagement level, and practical applicability of the content, with heightened scrutiny for YMYL topics. We actively seek feedback from our audience, experts, and professionals in relevant fields to continuously improve our content creation process and ensure its trustworthiness. As part of our quality assurance process, we utilize reputable search engines such as Google and Bing as reference sources.
  3. Ongoing Improvement
    At cmlabs, we are committed to ongoing improvement. We regularly update our content creation guidelines based on industry best practices, evolving E-E-A-T and YMYL standards, and feedback received. We foster a culture of learning and improvement by encouraging open communication within our team. Additionally, we closely monitor changes in search engine algorithms and adjust our content strategy accordingly to ensure our content remains relevant, visible, and valuable to our audience.


By adhering to these guidelines and implementing our rigorous assessment process, we aim to provide our audience with high-quality, reliable, and trustworthy content. Our commitment to E-E-A-T principles ensures that we remain a credible and valuable resource within our industry. We are dedicated to building and maintaining trust with our audience and continuously improving our content to meet their needs.

Contact Information

For any questions or suggestions related to our E-E-A-T guidelines and assessment process, please reach out to business@cmlabs.co.

Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT. cmlabs Indonesia Digital (cmlabs). Read more
Marketing Teams



Ask Me
Marketing Teams


Bizdev Western ID

Ask Me
Marketing Teams


Bizdev Eastern ID

Ask Me
Marketing Teams


Client Liaison

Ask Me
Marketing Teams



Ask Me
Marketing Teams


Business & Partnership

Ask Me
Marketing Teams


Product & Dev

Ask Me
Marketing Teams


Career & Internship

Ask Me

Hey there! Exciting news to share – cmlabs and Sequence Stats have joined forces in an official partnership to bring you top-notch SEO services with an extra dose of quality for Indonesia local market and overseas. 🚀🌟


Your Words, Our Expert Touch! ✎ Check our new services, cmlabs Expert Writing

notif header image

cmlabs Blog Competition 2023 is open :)


There is currently no notification...