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Exact Match Domain: Its Definition & Impact on SEO

Last updated: Feb 25, 2023

What is Exact Match Domain?

An exact match domain, or EMD, is a domain name that matches your search query and is most likely to drive traffic to your website.

For example, if you give the domain name tokobungamurah.com for your website, this is something that is profitable if there are users who type the keyword "cheap flower shop" in the Google search field.

EMD is also considered one of the tactics that is a shortcut if you want to reach the top of the search engine results pages, or SERPs.

While this may appear to be a profitable tactic, using EMD is a short-term strategy that you should avoid.

Exact Match Domain Impact on SEO

As previously explained, using EMD is considered a shortcut for those of you who want your site to rank at the top of the SERP.

However, is that really the case?

It turns out, not at all. Google has denied the statement that the use of EMD can affect the ranking of a website.

EMD is a short-term tactic that should be avoided. Using an exact match domain is acceptable, but it has no effect on a site's ranking in the SERP.

As long as your website is not rated as spam by Google, using this type of domain is still considered legal.

Tips for Choosing Exact Match Domains

After knowing the meaning and influence of using exact match domains on SEO, now is the time for you to find out what the tips are for choosing a good EMD for your website. Check out the explanation below!

1. Support with SEO Tactics

If you want the top SERP position, using an EMD is not the only thing that can make it happen.

EMD does not have any positive impact if it is not matched with good SEO tactics. Create quality content and do good link building, so do some website optimization that can support the SEO strategy for your website.

With the methods above, assisted by exact match domains, reaching the top position on the SERP will be easier.

2. Choose a Short Domain Name

Besides being easy for users to remember, choosing a concise domain name can also help your website avoid spam detection by Google's algorithm.

This is because the length of the domain name is also one of the factors used to determine the Google TrustRank score, which can affect your website's ranking in the SERP.

3. Use Popular TLDs

Using a Top Level Domain, or TLD, is a strategy that can help your website rise to the top of search engine results.

Using a popular TLD can help increase the credibility of your website. This is because TLDs have a high trust rating.

One of the TLDs that you can choose is ".com", because this type of TLD has been used by almost 47% of all registered domains.

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