Last updated: Oct 11, 2022
Google PageRank is one of the features on search engines like Google that serves to determine the currently popular websites. Pagerank is also determined by the quality of the content created. To increase the site's ranking to be on the first page of Google, it is necessary to implement SEO.
In SEO, checking site rankings is an important thing to do. If you never check the website's ranking, we will never know the performance of the website in all aspects. Every up and down of the website ranking and the causes need to be known so that we understand what aspects influence the PageRank.
There are several things that make Google able to determine the ranking position of a website, one of which is the use of Meta Tags, content, and other things. The algorithm that Google uses for ranking websites is also known as Google PageRank.
PageRank on search engines considers the basic concept between the existence of inbound links (incoming links from other domains) and outbound links (external links) from each website page on search engines.
A web page is considered good if another page has a link to that page (backlink). This is what makes website pages always changing and not always ranked first in Google Pagerank.
The algorithm on a search engine is what determines whether the website we have is eligible to be on the first page of a search engine. Google is always improving and optimizing its work so that search engines can produce precise and accurate searches.
This causes the algorithm to be one of the determinants of the site ranking. Therefore, as the owner of a website we should understand and know how the system at Google works.
Website ranking is something that must be monitored every day because we can find out the benchmarks for the performance of a site. To improve the ranking of a website on the SERP, it is necessary to review the progress and performance of the website.
Currently, there are many tools and applications that make it easier for you to find out the ranking of search results or SERPs. In addition to evaluating the ranking on the SERP, page loading speed also needs to be considered because this is also very influential on the ranking factor.
Here are some tools that you can use to measure website loading speed:
b. Google PageSpeed Insights
c. Pingdom Website Speed Test
Organic traffic is widely used as a term to refer to users or website visitors as a result of unpaid searches on search engines. The easiest and simplest way to increase organic traffic for your site is by creating high-quality content on your website.
The following are the criteria of good-quality content:
a. Content must be relevant to the topic to be discussed.
b. All writing formats and displays of the content must be good and attractive.
c. Add multimedia content (images, videos, graphics) to your content to attract visitors.
Before creating content, do some research about what keywords you want to use in the content. To find the keywords, you can use the Google Keyword Planner tool. By using this tool you will know how to manage the keywords you have.
A mobile-friendly website is one of the ranking factors. Why is that? Because a lot of searches on Google come from mobile devices. You can check the tools that provide Mobile-Friendly Test to find out whether your website is user-friendly and mobile-friendly.
Internal links and External Links are 2 kinds of links that can help to build a website. An internal link is a link that can go to a page from our own website page, while an external link is a link that leads to our website pages from other websites.
Placing the right links with the right number of links on a website will help Google to know that the content we have is comprehensive. It also helps to indicate the strong domain authority of the website that we have. In addition, toxic links on our website also need to be removed to prevent bad things that have an impact on the website.
The following are the characteristics of Toxic links that need to be removed including:
a. Sitewide link
b. Links related to negative contents
c. Websites that have low traffic
d. Websites that have the same IP address as the website
e. A website with lots of external links
You can perform the Disavow link action against links that have the above criteria. This is done to prevent bad things and harm to your website.
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