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Last updated: Mar 16, 2022

Linkbait is a process of making content which is designed to retract the backlink. Linkbait helps to raise the website rank on Google. Here are some contents which often used for optimizing linkbait:

• Infographic
• Interactive content
• Multimedia document (picture, gif, video)
• Guidance

Linkbait helps increase the overall authority of the website to attract more traffic from organic search. However, most of the web pages with linkbait have a good rank on search engines to attract much traffic to the website.


The Advantages of Linkbait

Linkbait works because it is designed to build a backlink. Some of the advantages are:

1. Work Less

Building linkbait on content for website pages is very important. The user can get the backlink as there is linkbait, so that the users do not have to spend hours commenting on blogs or forum posts, or other users.


2. Free

Usually, to make other people build backlinks requires a financial investment. By using linkbait, the users do not need to pay anything, just time and effort.


3. Natural

Google likes the types of backlinks that emerge from content that has linkbait since they are natural and high-quality backlinks, moreover it is not manipulated. The backlink is obtained organically since many other users visit the website page. Today Google is getting better at finding backlinks, which is resulted organically, and it becomes increasingly important.


4. Benefits in the Long Term

If building the right linkbait technique, it can generate a new backlink which is built over months or even years. The more people find the published articles, the more backlinks, and linkbait that are made. Also, Google likes backlink creation that takes a long time as it produces good results.


5. High Traffic

When someone links a user’s content, they do it because they like the content. Afterward, the user can expect backlinks to be in the right location and have attractive descriptions. Unlike link building techniques, linkbait can attract large amounts of direct traffic.


6. Adding Real Value

When you publish linkbait content on a web page, the users get the backlink and increase user popularity because the users have helped or entertained readers with the content.


How to Make Linkbait

1. Identifying Niche Target

Before creating linkbait, the users must identify the linkbait from competitors whether they have given something worthy for linkbait. By identifying linkbait from competitors, it makes users create better linkbait than competitors.


2. Identifying Angle

When seeing competitors' link, users can see which website is connected with them. Identifying which content is linked with them, then check for flaws. By taking the shortage, users can produce better content.


3. Creating Content

Creating content with infographics and multimedia elements such as pictures or videos makes it easier to build linkbait.

Things that determine the success and failure of a linkbait are:

Make Sure That It Offers Real Value

Linkbait is all about creating compelling content for the audience's target values. Following this, the users must provide content that can give real value such as tutorials or guidance.

Make Sure That It Can Attract Client Emotions

Putting linkbait on content that contains emotional elements has a great chance of getting high visitor traffic since the readers will often share it to the other users.

Make It Visual

In order to make someone truly links the content made, there are four steps that should be done:

  1. See: a potential link found linkbait for the first time
  2. Consumption: clients click and consume content
  3. Enjoy: clients really enjoy original content
  4. Link: clients take the linkbait and links it.


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