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Last updated: Sep 07, 2022
Outbound link is a link on a website that directs audiences to another site. It is often commonly known as an external link. The use of such a link can add the context of your website content as it can provide the source of information to give beneficial insights to your audiences.
Outbound links are divided into two types, which are followed link and nofollowed link. Here is the explanation about the two of them:
The first type is followed link. If you use followed link, search engines will proceed to crawl or follow the link to another website. The search engine crawler will consider it as a backlink that you give to a website that is linked to yours.
Contrary to the previous type, nofollowed link prevents search engines from following or crawling the website that is linked to yours. In this case, the other site will not get the backlink from your website.
Some people think that outbound links may not be beneficial for their sites, but only to others’. However, that’s not entirely true. In fact, linking your site to another website can give you several benefits.
To make it clear, here are the functions of outbound links that can help you increase the performance of your website:
If the outbound links lead you out to visit another website, then inbound links do the other way around. Inbound links serve to direct users to pages that exist within your site. It is also commonly known as backlink.
Inbound link and outbound link are two types of links that are equally important to improve the user experience, authority, and the context of content on your website. This is why you should not only focus on building backlinks without considering linking yours to another site. Make sure to see that the website you link to is relevant and of high quality.
After knowing what an outbound link is and its functions, you should know how to use it effectively. Here are the tips to use outbound links on your website:
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Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesian market, you've come to the right place!