Changing the way you receive insight through tools and analytics
Continues learning of on-going lifetime risk in keyword
Niche/market monitoring and prioritization
Early detection of anomalies of Google SERPs
Home SEO Terms Cost Per Click
Written by cmlabs
|

Cost Per Click

Last updated: Mar 27, 2021
Disclaimer: Our team is constantly compiling and adding new terms that are known throughout the SEO community and Google terminology. You may be sent through SEO Terms in cmlabs.co from third parties or links. Such external links are not investigated, or checked for accuracy and reliability by us. We do not assume responsibility for the accuracy or reliability of any information offered by third-party websites.

Written by cmlabs

Definition of Cost Per Click

Cost per Click or Pay per Click is the fee paid to the service provider from the number of clicks you get. With CPC, your site will be displayed in the "special" section of the SERP.

Function

Pay per click aims to bring traffic briefly. Sites with paid advertisements will appear at the top and bottom on the first page of the SERP, and therefore, will increase the chance of getting clicks.

With SEO, you need quite a long time to reach the top position of the first page. Contrariwise, you will get there faster with PPC.

How to calculate Cost per Click

Cost per click is derived from the fees to advertising service providers divided by the number of clicks obtained from advertisements. Here's the short formula: 

CPC = Cost paid ÷ Number of Clicks

Clicks can be tracked by the provider by reading hyperlinks. Clicks are counted when the user clicks on your site link. If it only appears on the SERP, it is not counted as a click, but only an impression.

Similar Terms

Pay per Click (PPC)

Biaya per Klik (BPK)

The definition of one term may be imprecise and should be adjusted accordingly. So don't hesitate to contact us via email at hello@cmlabs.co. In order to provide better quality and relevance of content, we thank you for your contribution of suggestions and input.
Share Now




Copied to Clipboard !