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Seed Keyword
Last updated: Dec 30, 2022
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What is a Seed Keyword?
A seed keyword is a potential keyword that is the focus of a predetermined topic. Broadly speaking, this type of keyword is the most prominent one in a list of keywords.
In general, "seed" keywords are short-tail keywords consisting of one or two words with more general terms. This is the reason why seed keywords always have very high search volume and competition.
These keywords are created as initial seeds to bring up other keywords that optimize your website. After identifying the relevant seed keywords for your website, the next step is to modify them into a number of long-tail keywords to create a more specific context.
For example, the word "SEO" as a seed keyword can be modified to be more specific, such as "SEO services in Jakarta," "SEO audits for websites," or "the difference between SEO and SEM."
The Importance of Seed Keywords for Your Business
Even though seed keywords are competitive, their existence can help your website rise to the top if used properly. This is because a seed keyword can be a baseline for finding long-tail keywords or more specific topics.
If you are optimizing your website with long-tail keywords, that means you are also optimizing seed keywords for your website. Why? Because publishing content with optimized long-tail keywords leads search engines to believe your website is relevant to the predetermined seed keywords,
How to Find Seed Keywords
Seed keywords are crucial and should not be overlooked, as their presence can help your site quickly rise to the top of the SERP rankings. Here are some ways to find the necessary keywords that you need:
1. Think of Keyword Variation Ideas
The first way to find seed keywords is to brainstorm or think of keyword variants. Sometimes, we cannot deny that one of the best tools we have is our own brain. Therefore, brainstorming to find the seed keyword is necessary for you to do.
Think of some ideas that are relevant to your website niche, then start making a list of suitable keyword variations. You can also write down synonyms for the keywords on the list, so you can find more variations.
2. Take Advantage of the 'People Also Ask' Feature
The second way to find seed keywords is to use the 'People Also Ask' feature. Who would have thought that the 'People Also Ask' feature, which often appears on search engines, could be a way to find seed keywords? Basically, to occupy the top position of the SERP, you must diligently research something that comes from the first page of a search engine.
This feature has the ability to answer questions relevant to the user's search query. The answers are also taken directly from certain websites, and Google will directly connect users to these websites.
This is why the 'People Also Ask' feature can help you find seed keywords. This feature provides several different questions that are still relevant to the query that the user is looking for. That way, you can also get a lot of new information related to certain keywords.
3. Review Forums and Communities
The final way to find seed keywords is to review forums and online communities. In general, online forums and communities always have lively discussions about topics that are currently popular. You can take this opportunity to find seed keywords for your website.
You can look for forums that have the same niche as your website. Don't forget to read frequently and pay attention to interactions between users to find more varied keyword ideas.
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