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Last updated: Aug 25, 2023
PDF stands for Portable Document Format which is a file format for digitally exchanging documents. The PDF format was first developed in 1993 by Adobe Systems. PDF is commonly used for two-dimensional document types that contain text, letters, images, and two-dimensional graphics.
The use of the PDF file format is recommended when you want to provide content that can be accessed offline and does not involve many changes in the content. You can use PDF files to create content in the form of ebooks, offline content, specification documents, journals, and so on.
PDF was first indexed by Google in 2001. Now, more than hundreds of millions of PDF files have been indexed successfully. Google will display PDF results based on the users’ keywords. In Google search results, PDF files are marked with the PDF tag to the right of the page URL.
However, Google cannot index password-protected PDF files. Therefore, you should make sure that the content and images in PDF files are easily searchable so that search engines can crawl and index them.
When you share a PDF file on their web page, you want the file to be easily detected by search engines. That way, the PDF file can reach more people. Here are tips that can be used to optimize the performance of PDF files on search engines:
Create text-based content to make it easier for search engines to crawl and index your PDF files. Make sure the content have a good quality and is useful for internet users.
Like web pages, PDF files require titles. Search engines will match the title with the user's search query in displaying search results. You can set the title property of a PDF file via Adobe Acrobat, with the following steps:
Optimizing the meta description increase the chances of your PDF files showing up on the search results. Relevance is seen from the keywords that appear in the meta description. Here's what you can do to set the meta description property of a pdf file in Adobe Acrobat:
Make sure the PDF file name and title match. Make sure both contain keywords and SEO Friendly. The recommended filename length is around 55-60 characters. You can use dashes or underscores to separate each word in the PDF file name.
Add alt text to make it easier for search engines to understand the image content in your PDF file. In addition, pay attention to the format and file size for optimal image performance.
You can use vector-based images because it is relatively small-sized and good quality. You can also use monochrome bitmap images.
Even though it has a consistent appearance on each device, you can still optimize its performance on mobile devices. Here are some tips that can be done:
Links in PDF files can make it easier for readers to find related information. In addition, the embedded internal or external links will affect the ranking of the PDF file in search engines. Therefore, it is important to add a link to the PDF file.
Search engines hate duplicate content because it complicates the indexing and ranking process. Web pages with a lot of duplicate content will have poor ranking on search engines.
As with web pages, PDF files will also be considered as plagiarism if the content is similar to other web pages. You can prevent duplicate content by using canonical tags.
The size of the PDF file will affect the loading speed of the file. The smaller the size, the loading process tends to run faster.
Besides compressing files, you can also compress images, but still, pay attention to quality. The font used will also affect the file size. Therefore, make sure your PDF files use standard fonts.
Although Google has indexed PDF files, this file format has several reasons that make it less suitable for SEO. This is caused by the following factors:
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Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesian market, you've come to the right place!