Search Engine Result Page, or SERP, is a page displaying sites relevant to keywords that users type in search engines. The term Search Engine Result Page applies to all search engines such as Google, Yahoo, MSN, etc.
From SEO’s point of view, and technically, SERP functions to show keywords ranking, page title meta-desc, search snippet, and the competitors of a certain website.
Generally speaking, SERP functions to answer users’ questions in search engines.
The SERP appearance is not always in lists, but in some cases it will show other results in addition such as:
Transactional ⟶ Trading, E-Commerce, purchasing goods
Informational ⟶ Brief Information, News Flash, Information Snippet
Navigational ⟶ Store Location, hotel Location, travelling place
Transactional displays from keywords of brand, price, and brand’s product.
Informational is on the right side of SERP displaying short information about a topic.
Navigational is useful for queries such as cake shops, restaurants, hotels, and other places.
SERP is a page displayed by search engines in responding to users’ keyword requests.
SERP would display 10 relevant sites with the order of:
Note that it is not absolute. There may be 1-2 displayed sites each or none, depending on your keywords.
Search Query is a series of words typed by users on search engines such as google, bing, yahoo, and so on. Currently search queries comes from not only the typing on a search engine, but also voice search using the Tect to Speech feature on Google, for example.
Organic Results is a list of website rankings naturally listed by search engines based on the keywords and relevance of the website.
Sponsored Results is a paid ranking of websites to get to the top of the search list.
Rich snippets are displayed by google on search results pages when a site contains content. Rich snippets that are supported in Google are:
Featured Snippet is a summary of answers to user requests.
On-SERP SEO is an SEO strategy that focuses on placing as many rankings as possible in each target on the google SERP.
The way to optimize on-serp SEO is to identify which assets and content to optimize when there is demand from users and determine the appropriate keywords for that content. Currently, there are two elements in the google SERP, namely:
On-SERP elements that can change purchase browsing
Optimizable On-SERP elements. Some of these elements are: