Last updated: Mar 27, 2021
Yandex is the largest search engine from Russia that becomes a major competitor for Google company. Yandex SEO is a place for companies and entrepreneurs who want to promote their products or services in Russia, Ukraine, Belarus and other countries.
Several factors that affect the rank on Yandex search are:
A website must meet the general requirements in Yandex. Users should give access to the robot in the search engine to understand the content and structure of the website
A site with a good quality of contents has many questions in it, and the site should answers all the questions.
Yandex Search Engine will show the result of a search based on the location of users. However, Yandex normally prefers a website of a company whose the location is the same as the users.
Factor of Commercial Rating
Among several websites that provide responses as well as the request on the search engines, Yandex tries to find the most reliable website. Factors that can affect the credibility of a website are the detailed information about the company, the services offered, both transaction and non-transaction, reviews from customers or a company's partners, and others.
In this case, Yandex measures the ease that users get in opertaing a website.
As how it works on Google, to increase the rank of Yandex SEO, there should be keyword that is used to make it easy for users to find what they are looking for.
Age of The Domain
The age of a domain is a major factor in determining the rank of Yandex. There is one thing that should be done when users launch a new site and want it to be well-known by all Internet users. It is by buying a domain from the old site of the previous owner.
Search Algorithm on Yandex pays an attention to the similar meta tag on Google, yet Yandex is stricter so that users have to make title, meta keywords, URL, and canonical tag carefully.
Backlink is also vital in increasing the rank of a website page on search engines. However, in Yandex, if the backlink have no or doesn't produce traffic, it means the backlink is worthless.
A web page has a mobile version in which it can increase the rank of the website, as nowadays there are many smartphone users rather than laptop or desktop PC users.
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