Website

What is a Website?

A website is a collection of several interrelated web pages under one domain name. Basically, a website presents content in the form of text, video, images, audio, and so on. To visit a website, internet users need a URL or website address, a web browser, and an internet connection.

Websites are known since Tim Berners Lee first developed the World Wide Web (WWW) in 1989. Until the early 1990s, he sparked 3 basic technologies in building the websites, namely HTML, URL, and HTTP. At first, the website was limited to displaying simple text as a means of sharing information among CERN scientists.

Currently, the website has undergone many developments. Not only using the HTML programming language, but the website also uses other programming languages ​​such as CSS, Javascript, and others. The purpose of the website is diverse, ranging from brand promotion sites, news portals, social media, and commercials.

Website Elements

There are several things that need to be prepared in developing a website. Website elements are what web owners need so that their sites can reach internet users.

Website elements that allow your website to be "visible" in search engines include:

Domain

Website domain is the address used to access a website. A good domain address is one that has a short domain name, easy to remember, and is readable for internet users and search engines. A domain usually ends with the extension of .com, .gov, .org, and so on. 

Hosting

Web hosting is a storage space used to store all website data and files so that they can be accessed and managed via the internet. These website elements is important because it affects the performance.

Content

Content is a website elements that represents a website's topic. Content can be text, images, videos, animations, or other types of files that are used to convey information of your website.

Platforms

Platform is a tool used by web owners in creating websites. You can develop a website using a programming language or using a CMS (Content Management System) such as WordPress, Joomla, or other website builders.

Website Design

Website design is a visualization of how you display the entire content of your website to visitors. A good website display that visitors easily understand will provide a good user experience as well. A good and user-friendly design is an important website elements to gain more visitors.

Website types and The Examples

There are two website types commonly known, namely static websites and dynamic websites. Websites which content is constant and rarely changes are called static websites. Meanwhile, a dynamic website is a website in which information is always changing.

Based on their purpose, there are six website types. Take a look at these types below

Personal Website

This website type is managed by individuals, and most of the content is written based on personal opinion. However, professionally written content to build personal branding in some cases is working. Some people use this website to share portfolios, for example, Neil Patel.

E-Commerce Website

This type of website has the function it easier for entrepreneurs and MSMEs to sell their products. E-commerce websites are dynamic websites, for example, Shopee, Tokopedia, or Amazon websites.

Business Website

Business website is managed by a company or agency. The purpose of this website is to increase the online popularity of businesses and make their brand more recognizable. A business website is also known as a company profile. The cmlabs website is one of the examples.

News Website

A news website is a website created with the aim of conveying the latest news or information on various topics such as politics, entertainment events, the environment, and others. An example of a news website is the BBC.

Social Media Website

Social media is available in the form of applications and web browsers. Social media website is a dynamic website that is often used to share text and multimedia. Examples of social media websites such as Facebook, Linkedin, Instagram, and others.

Blog

A blog is a type of website that contains articles, product reviews, and so on. Blogs are usually published regularly and the latest content will be at the top of the list. One example of a blog is cmlabs' blog page which discusses SEO.

How to Optimize a Website on Search Engines

Website optimization can help search engines understand your site better and it will be easier to find. Based on Google's guidelines, here are how to optimize your website:

1. Present descriptive information: use descriptive titles, meta descriptions, and subject matter as a way of website optimization to help Google understand your content.
2. Provide complete information: state all the information you want to convey to visitors in a full and understandable manner.
3. Customize the topic: update site content by following trends over a certain period of time.
4. Update the website regularly: don't let your website become obsolete, doing regular site updates is one of the best ways to optimize your website.
5. Enrich text content: don't just create content with images, videos, animations, or other non-textual formats that are difficult for Google to understand.
6. Get backlinks: a number of backlinks from quality and relevant sites can be one way of website optimization and increase the credibility of your site.