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What is DuckDuckGo? - Definition and Functions

Last updated: Aug 25, 2023

Cover image: Illustration of DuckDuckGo which is a search engine that applies user privacy protection from the website. Learn the brief information in this term article.

What is DuckDuckGo?

DuckDuckGo (DDG) is a search engine that emphasizes the protection of user privacy. Search results are not retrieved by previous internet activity but use various APIs from other websites. DuckDuckGo states that no data or any information from users is collected while they are online.

This search engine was developed by Gabriel Weinberg in February 2008 in Pennsylvania. Initially, DuckDuckGo operated with private funding prior to Union Square Ventures and a number of investors helped its development in 2011.


DuckDuckGo Features

Some of the excellent features found in DuckDuckGo:


The maps feature in DuckDuckGo is now exclusively provided by Apple Maps, it previously worked with Bing. Through this partnership, the company continues to insist that it does not share user information, as it is stated in its privacy policy.

Endless Scroll

DuckDuckGo offers a number of features for a better internet experience. For example, users can activate the endless scroll feature. It allows the user to get to the next search result when it reaches the bottom without opening a new page.

Privacy Mode

The privacy mode which is the main feature of DuckDuckGo provides user convenience and makes it superior to other search engines.

Although other search engines offer Incognito mode, in fact, some user data can still be tracked in this privacy mode. Incognito only deletes information related to the browsing session (history, cookies, and other information).

Some search engines also use user data to show relevant ads. However, DuckDuckGo uses a different approach to advertising.

DuckDuckGo only uses search keywords that users type in, so users will only see ads for what they're searching for, not based on search history or personal data. Therefore, similar ads will no longer appear when using the internet with different keywords.

Bang Feature on DuckDuckGo

One of the interesting features of DuckDuckGo is Bang keywords. Through this feature, users can access information on a number of specific third-party sites. Users have to type an exclamation point to use the Bangs feature. DuckDuckGo will provide a number of suggestions of sites that can use this feature.

For example, the user can type "!w internet archive". DuckDuckGo will automatically redirect users to Wikipedia for Internet Archive keyword searches.


DuckDuckGo SEO Tips

In addition to basic SEO methods, the following tips can be taken to optimize DuckDuckGo SEO:

Find Out Possible User Search Queries

You'll need to do some keyword research to find out what keywords DuckDuckGo users might be searching for. The right keywords can make your site in the top search results because your site is most relevant to a user's search query.

Since DuckDuckgo prioritizes user privacy, of course, user location information is not tracked. To get the best results on local SEO, you need to include your presence information such as mentioning what's near you, street names, city names, or other locators. Use keywords that the user might type when searching for local results.

Optimize Bing Search

As mentioned on the DuckDuckgo page, Bing is one of the sources that DuckDuckGo uses to display search results. Therefore, you need to know SEO best practices on Bing to get better performance on DuckDuckGo.

For example, you can review an XML sitemap through Bing webmaster tools. In that way, you can monitor crawling and indexing performance, check site health, and determine web optimization actions.

Get Quality Backlinks

Just like other search engines, DuckDuckGo also includes quality backlinks in its page ranking algorithm. Backlinks coming from good quality sites can be one of the best ways to rank well on DuckDuckGo.

Claim & Update Apple Maps Listings

You can visit https://mapsconnect.apple.com to claim an Apple Maps listing to make it easier for users to find information about your business. There are some basic things that need to be completed when you want to claim Apple Maps for your business:

  • Business Name
  • Address
  • Phone number
  • Operational hour
  • Category
  • Website
  • Social Media Profile
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