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Buying Keyword
Last updated: Jun 12, 2023
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What is a Buying Keyword?
A buying keyword is the query used by users who intend to make purchases by searching for certain products or services.
This type of keyword indicates that the user is already in the buying process and wants to get the benefits of the product or service immediately.
Benefits of Buying Keywords
Buying keywords is a necessary tactic to optimize websites and even businesses as a whole. The following are the benefits you can get by using these types of keywords:
1. Understanding User Intentions
Keywords intended for purchasing help understand user intent and awareness. A good understanding of user intentions and awareness allows for more effective digital marketing strategies.
One way is by designing, using keywords, and applying them to content. The resulting content will be more informative and relevant, so that user needs can be fulfilled.
2. Utilize Local SEO
A buying keyword usually includes location names like "Jakarta" and "Bali". This type of keyword is very important for local SEO. This SEO strategy is designed for specific location-based searches.
In addition, these keywords can target certain demographics in a geographic area. This is very helpful in optimizing local campaigns.
3. Gain Product Visibility
Using a buying keyword in an SEO strategy can provide better online visibility. Online visibility takes the form of a spotlight on the product or service that the user will buy.
4. Creating the Right Content
Digital marketing is inseparable from the use of quality content. Keywords intended for purchasing actions can help create quality content because they can understand user intent and awareness well.
Purchase keywords can help you identify user intent and awareness to learn more about the products or services you offer. Such conditions can help encourage leads to make purchases effectively.
5. Drive Relevant Organic Traffic
Organic traffic is traffic that leads to websites organically. Usually, this traffic is obtained when a visitor is on a website page for a long time and then intends to make a purchase.
Unfortunately, this traffic tends to be difficult to obtain. Keywords with the purchasing intention can help answer this question.
These keywords can adapt to market needs, so they can bring in more relevant organic traffic.
Additionally, these keywords can help improve average visitor sessions and other SEO metrics that focus on relevance.
As a result, the website gains credibility with Google and increases its ranking on the SERPs.
6. Develop Marketing Funnels
Most users who make purchases will go through the marketing funnel process. The marketing funnel usually begins with the awareness, consideration, and conversion phases.
The right buying keyword can help a marketing funnel run more optimally. This type of keyword can be used in the consideration and conversion phases to influence users who will make purchases.
7. Increase Conversion Rates
One of the things that affects conversion rates is the number of users. The more users who have the intention and awareness to make a purchase, the higher the conversion rate tends to be.
Conversely, if there are few users who have the intention and awareness to make purchases, the conversion rate tends to be lower. Purchase keywords can help acquire users who have the intent and awareness to make a purchase.
How to Find Buying Keywords
To find the right buying keyword that is effective and relevant, there are several things that need attention. Here, business people need to pay attention to keywords that contain purchase intentions from users.
An example is a keyword that refers to a location and is associated with a purchase. For example, "Restaurants in Surabaya" and "Tourist Places in Jakarta". Meanwhile, the keywords that refer to the connection with the purchase are "discounts" and "promos".
Another thing to note is how to find these keywords. Here's how to find them:
- Competitor Analysis: Pay attention to what keywords are commonly used to promote the product or service you offer. Also pay attention to how they use the keywords in their promotional materials.
- Keyword Research: Keyword research is used to understand the keywords in search queries used by users to search for products or services. This research can be done using tools such as Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs.
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