We use cookies

This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..

Where might you have seen our work?
Small places create combinations, but crosses that occur cannot provide many combinations. So be careful in making justifications, especially SEO.

GA4 vs Universal Analytics

Last updated: Jan 05, 2023

7 Points About GA4 vs Universal Analytics

As you already know, Google has released the latest version of Google Analytics, which is Google Analytics 4, otherwise known as GA4. So, what are the differences between GA4 vs Universal Analytics? You can find out in the following explanation.

1. Interface

The first difference between GA4 vs Universal Analytics lies in the interface. In the reporting interface section, you will see menus for reporting and more complex data metrics. However, you don't need to worry because this interface has been adapted to user needs so that it's easier to track things that are happening on the website.

2. BigQuery

In Google Analytics 4, you can access raw data and then run SQL queries. This is because the latest version of Google Analytics provides a BigQuery connection to its users for free. The BigQuery feature itself can help you analyze data in more detail to find out user activity on your website. 

3. Event Tracking Automation

Google Analytics 4 has an enhanced measurement feature that functions to perform automatic tracking of different events, such as exit tracking, scroll tracking, site search tracking, and video tracking. This feature is only available in GA4, which was not available in previous versions of the analytic tool.

For those of you who use the website for business purposes, this feature can make it easier for you to carry out a thorough tracking process across all marketing channels.

4. Measurement Models

Google Analytics 4 has a more detailed and accurate measurement model than Universal Analytics. This is because GA4 has a measurement model based on parameters and events, which makes it even more detailed.

If you track a website page, GA4 will provide user information, including the location and title of the page accessed.

5. Engagement Metrics

Google Analytics 4 has more accurate engagement metrics than Universal Analytics. There's a new set of metrics you can discover as you work with GA4, including:

The existence of these new metrics can improve your website's SEO strategy.

6. User and Event Data Retention

Universal Analytics does not have a user and event data retention feature like that of Google Analytics 4. This feature can be used to store specific data such as user cookies, user identifiers, and advertising identifiers.

You can use GA4 if you want to have a more detailed and complete user-specific data backup compared to Universal Analytics.

7. View and Data Streams Up

The last thing to note about GA4 vs Universal Analytics is the views and data stream comparisons. Google Analytics 4 no longer provides additional display options like those in Universal Analytics. In Google Analytics 4, you can still create data streams for applications or websites, but it's not as easy as in previous versions of Google Analytics.

You may still need some time to adapt to the latest version of Google Analytics. However, the latest features in GA4 can streamline your work much better compared to its previous versions.

Our valued partner
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service. Learn More
cmlabs

cmlabs

WDYT, you like my article?

Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT cmlabs Indonesia Digital (cmlabs). Read more
Marketing Teams

Agita

Marketing

Ask Me
Marketing Teams

Irsa

Marketing

Ask Me
Marketing Teams

Thalia

Business Development Global

Ask Me
Marketing Teams

Robby

Business Development ID

Ask Me
Marketing Teams

Yuli

Marketing

Ask Me
Marketing Teams

Dwiyan

Business & Partnership

Ask Me
Marketing Teams

Rohman

Product & Dev

Ask Me
Marketing Teams

Said

Career & Internship

Ask Me
notif header image

Get Ahead of the Curve: Introducing Vanguard – Your Passport to Optimaze your Website. For more information, let's talk with our team.

Check

Stay informed with our new tool, cmlabs Surge. Discover popular trends and events!

Check

Your Opinion Matters! Share your feedback in our Plagiarism Checker Survey?

Check

There is no current notification..