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Bounce Rate

Last updated: Jun 22, 2022

Bounce Rate is a metric that measures the percentage of visitors who "land" on your website and do nothing on the page.

The bounce rate is calculated when a visitor has no engagement with the landing page and his visit to your site is only on one page. The bounce rate can be used as a metric that shows the quality of web pages and the quality of the audience.


Bounce rate is a metric that functions to analyze marketing efforts. This metric is used to measure whether or not you meet visitor expectations. You can use the Bounce rate to decide which pages are more important to meet the expectations of visitors on the site.

Bounce Rate Calculation Formulas

A bounce rate is a one-page session divided by all sessions or the percentage of all sessions on your site where visitors only visit one page and only trigger one engagement to the Google Analytics server. 

When a visitor does not interact since the first click, then a single-page session only has a duration of 0 seconds. In addition, visitors who do not engage in any interaction for more than 30 minutes since they first visited the website will also be counted as bounce rate.

Interpretation of the Bounce Rate

A high bounce rate can mean three things:

  1. Low-quality pages. There is nothing interesting that increases engagement with visitors.
  2. Your audience does not match the topic of the page, so they have no further interaction.
  3. Visitors have found the information they were looking for on the page.
  4. The user experience in the web page is bad, so the visitor is not comfortable diving into the website.
  5. Visitors can't access the website via mobile device, the appearance of the site is messy and not yet optimized for mobile.

Based on the interpretation of the bounce rate above, it can be seen that a high bounce rate is not always bad. Especially when the cause of the high bounce rate is that the visitor has found the information they are looking for. This shows that you have successfully served quality content.



Note: We have attached some of the most common questions asked by users below, along with their answers. To use the cmlabs Keyword Ranking Tracker application, you don't need to request for a quote from marketing. Please click login to the application.

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