Bounce Rate is a metric that measures the percentage of visitors who "land" on your website and do nothing on the page.
The bounce rate is calculated when a visitor has no engagement with the landing page and his visit to your site is only on one page. The bounce rate can be used as a metric that shows the quality of web pages and the quality of the audience.
Bounce rate is a metric that functions to analyze marketing efforts. This metric is used to measure whether or not you meet visitor expectations. You can use the Bounce rate to decide which pages are more important to meet the expectations of visitors on the site.
A bounce rate is a one-page session divided by all sessions or the percentage of all sessions on your site where visitors only visit one page and only trigger one engagement to the Google Analytics server.
A high bounce rate can mean three things: