We use cookies
This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..
SEO SERVICES
Conduct in-depth technical website audits, strategically develop website projections, and increase your website authority.
WRITING SERVICES
We offer a variety of writing services to suit different business necessities. Reach broader audiences or lead specific industries? We've got you covered!
Get relevantly positive media exposure from bloggers and online publishers to increase your brand mentions on search engine results pages.
Successful online political campaigns begin with an effective SEO strategy. Increase your traffic and win the election!
SEOlution
References
SEO Tools for Webmasters
SEO Tools for Writers
SEO Tools
FIND THE SUITABLE PARTNERSHIP FOR YOUR COMPANY
Check out which cmlabs partnership program suits your company
WHITE LABEL SEO
for CorporateYour company is granted exclusive partnership rights to provide SEO services to our important clients, and we will provide a dedicated backend team to support your efforts.
AFFILIATE PROGRAM
for BizdevA new affiliate program is being introduced for skilled marketers and individuals with strong networks, offering commissions of up to 7% for generating profits independently.
DIGITAL AGENCY
for Marketing Partnerscmlabs is an essential partner for digital agencies, providing a unique selling proposition in Search Engine Optimization (SEO).
BACKLINK PARTNERSHIP
for Media / BloggerWe have a vast database of bloggers and media outlets across Indonesia, categorized by region and media type, giving our clients an edge in managing their media and SEO activities.
OFFICIAL TRAINING
We provide ongoing professional development and support to SEO professionals to ensure they are equipped to meet market demands.
JOIN AS CONTRIBUTOR
for Content WriterGreat opportunity for SEO Writers around the world. T&C applied!
ACADEMIC PARTNERSHIP
Through partnerships with universities in Indonesia, cmlabs has helped align academic curricula with industry demands.
Partnership
Sector & Industries
Tell us your SEO needs, our marketing team will help you find the best solution
As an alternative, you can schedule a conference call with our team
Schedule a Meeting?Contact
We regret to inform you that the Mobile Friendly Test is currently unavailable due to system maintenance until further notice.
CheckStay informed with our new tool, cmlabs Surge. Discover popular trends and events!
CheckYour Opinion Matters! Share your feedback in our Plagiarism Checker Survey?
CheckDiscover your business trends effortlessly! The traffic projection calculator is the perfect tool to help you understand demand in your industry sector. Choose your sector and see its traffic projections now!
CheckNew Payment Option Media Buying Services at cmlabs with Xendit Payment Integration
CheckThere is no current notification..
Notification
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT cmlabs Indonesia Digital uses your answers, account & system info to improve services, per our Privacy Policy
Survey
Cart
We use cookies
This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..
Last updated: Oct 03, 2022
Disclaimer: Our team is constantly compiling and adding new terms that are known throughout the SEO community and Google terminology. You may be sent through SEO Terms in cmlabs.co from third parties or links. Such external links are not investigated, or checked for accuracy and reliability by us. We do not assume responsibility for the accuracy or reliability of any information offered by third-party websites.
If you've optimized your keywords for the content but haven't gotten a high ranking yet, then you need to optimize off-page SEO. In the following guideline, we will explain what it is, how it differs from on-page SEO, and how to optimize it.
Off-page SEO is all SEO tactics that are carried out outside the website and are not included in content production activities. The goal of implementing these techniques is to make users and search engines see your site as relevant, credible, and trustworthy.
You might associate this kind of SEO with link building. In fact, practically you can do many other off-page optimization tactics such as content marketing, social media promotion, and forums, which will be discussed further in the following section.
Off-page SEO is one of the determining factors for website ranking on Google. Search engines will consider sites that have high domain authority as trustworthy sites. The users also prefer credible sites to visit and they will be happy to share, leave good reviews, or make your site as a referral.
It can increase your brand reputation and build trust in your domain. Sites with higher domain authority tend to rank better than sites with lower domain authority. Therefore, it is important to optimize the off-page matter to rank better in organic searches.
While link building is not the only off-page technique that determines a site's ranking, it is by far the most important signal. There are several other off-page SEO techniques that will be discussed in these guidelines.
Take a look at the following table to see the difference between on-page SEO and off-page SEO.
On-Page SEO | Off-Page SEO |
---|---|
Optimize SEO-friendly Content | Use Link Building |
Title & Meta Tag Optimization | Content Marketing |
Optimize Internal Linking | Promote it on Social Media |
Add SEO image | Make Use of the Forum |
and More | and More |
Table 1: Differences between on-page SEO and off-page SEO. Broadly speaking, the table shows the different tactics used in on-page SEO and off-page SEO.
From the table, it can be seen that the fundamental difference lies in the tactics used. On-page SEO techniques applied to your site aim to improve the quality of the content and to make it easier for users and search engines to understand. so that your brand (your domain) can rank better.
While off-page optimization is a tactic used to increase the trust of search engines and internet users in your brand. In contrast to on-page SEO, off-page SEO techniques are carried out with the help of other platforms ranging from other sites, social media, to online forums.
Although they have different optimization tactics, you should make the most of both. Optimizing both on-page and off-page to get better performance in organic search is imperative.
You need to optimize the off-page side for better performance and build domain authority in organic search. Here are some tactics of off-page optimization we recommend:
The most important thing in off-page SEO optimization is link building. Link building is a technique to get links from other sites to your site (backlinks). Make sure the backlinks do not come from any random website in order to get high-quality backlinks.
Important Factors of Link Building
There are 4 main factors that you should consider while doing link building:
Authority
Getting backlinks from sites that have high domain authority can help your site rank better in search results. In addition, high-quality backlinks can also increase the credibility of your site.
Topic Relevance
Try to get the backlinks from sites that have relevant topics to your business niche. For example, your business belongs to the technology niche, so you should get backlinks on a website with a technology niche as well. This can help Google identify your page as a relevant site.
However, you can still get backlinks from sites with different topics as long as they are still relevant. In that way, you can also reach a wider audience.
Dofollow link
Dofollow link is a setting to allow search engines to follow the destination link. Of course, it will improve backlink performance because by default it will lead to the destination site. This setting also allows search engines to index the link so that it will have a good influence on the authority of the destination domain.
If you do not want to support the authority of the site that is used as a backlink, you can set it to nofollow or add the rel="sponsored" tag. The rel="sponsored" tag is used for paid links such as advertisements, affiliate links, or content sponsorships.
Traffic
In doing link building, you also need to pay attention to the traffic of sites. If the backlink comes from a site that has high traffic, the potential for clicking on your link will also be greater.
Content marketing is also important in off-page SEO implementation. Marketing high-quality content to digital channels such as online publishers can boost the visibility of your content. Your website will get a good reputation because it has been mentioned by reputable online publishers.
Examples of content marketing that you can use as an off-page SEO technique are creating and distributing high-quality content, publishing guest posts, and publishing infographics. In addition, content marketing can be done with link building, social media, and advertising media. cmlabs also provides Content Marketing services that can help your brand noticed by a wider audience.
Another way of off-page optimization is to share the site through social media as a way of promotion. If informative and useful content from your site is shared on social media, many internet users will be interested in visiting the shared post. It certainly brings better traffic to your site.
Even though it does not directly affect the ranking, social media can increase your reputation and make your brand more well-known. Your presence on social media also facilitates communication between you and potential customers.
To get optimal results from social media, you must maintain your visibility, interact and communicate professionally, and make social media a means of branding your business.
Currently, many forums have been abandoned because they are used as a place for backlink spam and website promotion. So, we recommend that you switch from that method and use the forum as a means for discussion with other forum members.
Start answering questions or engaging directly in conversations that match your expertise. That way, you will be seen as an expert in the forum. This can be an effective way to increase the popularity of your site and forum members will provide a backlink to your site.
Online forums that can be used to build relationships and increase audience trust in your website are Kaskus and Quora. In addition, you can also take advantage of online forums that match your niche.
That is the complete guideline about off-page SEO, the difference from on-page SEO, and how to optimize it. The goal of the implementation is to increase the trustworthiness of your site so that it performs better in organic search.
In addition, don't forget to optimize the internal website with on-page SEO. We have provided a complete guide and how to optimize on-page SEO that you can learn in an in-depth approach.
WDYT, you like my article?
Free on all Chromium-based web browsers
Free on all Chromium-based web browsers
Tell us your SEO needs, our marketing team will help you find the best solution
As an alternative, you can schedule a conference call with our team
Schedule a Meeting?We regret to inform you that the Mobile Friendly Test is currently unavailable due to system maintenance until further notice.
CheckStay informed with our new tool, cmlabs Surge. Discover popular trends and events!
CheckYour Opinion Matters! Share your feedback in our Plagiarism Checker Survey?
CheckDiscover your business trends effortlessly! The traffic projection calculator is the perfect tool to help you understand demand in your industry sector. Choose your sector and see its traffic projections now!
CheckNew Payment Option Media Buying Services at cmlabs with Xendit Payment Integration
CheckThere is no current notification..
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT cmlabs Indonesia Digital uses your answers, account & system info to improve services, per our Privacy Policy
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT cmlabs Indonesia Digital uses your answers, account & system info to improve services, per our Privacy Policy
Tools for SEO Specialists, Writers & Web Developers
Exclusively for cmlabs Members
Unlimited crawl on SEO Tools
Unlimited crawl on SEO Tools
Full access to SEO guideline and terms
Learn more about SEO at cmlabs resources
cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
cmlabs Jakarta HQ Jl. Pluit Kencana Raya No.63, Pluit, Penjaringan, Jakarta Utara, DKI Jakarta, 14450, Indonesia
(+62) 21-666-04470cmlabs Jakarta Office 2 Jl. Tanah Abang I No.11, Petojo Selatan, Gambir, Jakarta Pusat, DKI Jakarta 10160, Indonesia
cmlabs Malang Jl. Seruni No.9, Lowokwaru, Kota Malang, Jawa Timur, 65141, Indonesia
(+62) 341-475-665These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesia market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the Indonesia market, you've come to the right place!