5 Ways to Increase Website Traffic and Boost Profits

Increasing web traffic is one of the important goals of many companies that use websites in their business. 

Many companies use websites for branding and to increase transactions or profits. Therefore, website traffic is one of the things that needs to be improved. 

What exactly is website traffic? Traffic is the number of visitors to a website and the amount of time they spend on it. 

The domain stores this information. You can see the growth of your website traffic through tools like Google Analytics. 

So why is it important? Website traffic measures the website's popularity. This means that if a website has little or no traffic, it will lose out to other websites. 

Not only that but the more visitors a site has, the higher the likelihood of increased purchases. Therefore, it's important to optimize your website to provide a good user experience and increase traffic. 

There are several ways to increase traffic. Check out this guide to understand how to increase website traffic.

How to Increase Website Traffic

There are many ways to increase website visitors, from optimizing your website using SEO to creating an attractive website design. Learn how to increase website visits here.

1. Choose Evergreen Topics

The first way to increase web traffic is to create evergreen content. Evergreen content is content with topics that will always be relevant for some time to come. 

An example of evergreen content is "How to sign up for health insurance", where the topic is always searched for by users and is timeless. 

However, evergreen content is different from seasonal content, for example, "home decorating for Chinese New Year," which is only relevant during Chinese New Year celebrations. 

2. Designing a Mobile-friendly Website

The next way to increase web traffic is to create a mobile-friendly website. That's right: 60% of website traffic comes from mobile phones, so ensure your website is mobile-responsive. 

Create a website with the ability to scale your design to fit different screens, whether they are desktops, tablets, or mobile devices. 

This way, your website can provide a good user experience, which increases web traffic. 

To find out how responsive your website is for different types of devices, you can use Mobile Friendly Test Tool by cmlabs.

Besides being beneficial for website traffic growth, a responsive website can also support SEO strategy performance. This is because a responsive website can make it easier for Google bots to perform mobile indexing. 

3. Utilizing Social Media

How to increase website traffic for free is to use social media to promote your website. You can share the latest content with attractive visuals on social media. Then you can reply to users' comments by including the website link in the reply. 

4. Auditing Old Content

Another way how to increase website traffic is to review old content. This is because search engines still crawl for new content. 

So, if you update the existing content on the website, the search engine’s website crawlers will re-evaluate the blog pages and update the site's ranking in the SERPs.

Then, when your ranking in SERPs increases due to content updates, visitors can easily find your website, which can increase website traffic. 

So how do you go about updating old content? You can review the content, fix typos, article structure, and broken links, update information and sources, and add visual elements. 

5. Using SEO Strategies

Last but not least how to increase website traffic is to use Search Engine Optimization (SEO) strategies. It is one of the most effective tactics to increase of SERP rankings and website traffic. Some strategies that you can do are as follows:

Keyword Research

Conducting keyword research can help find out what words or phrases people use to search for something on search engines. 

If you already know the target keywords, you can use them in your blog and website content. Make sure to choose high-volume, low-competing keywords. 

Google Keyword Planner and Sequence Stat are some tools you can use for keyword research. By placing relevant keywords on your website, your website can appear in search results for those keywords.

Creating SEO-Friendly Content

The next way to increase website traffic is creating SEO-friendly content. You can create content by inserting relevant, obtained keywords. 

Then, ensure that the content you create matches the search intent, has value and benefit, is interesting, credible, and easy to read. 

Use headlines that grab users' attention and are not too long, and add visual elements such as images or videos. 

To produce good content, you can use writing tools such as Title & Meta Description Checker by cmlabs to evaluate how effective the titles and meta descriptions you create for website articles are. 

Optimizing Page Speed

Did you know that page speed can affect website traffic? This is because many website visitors will leave a site immediately if a page takes a long time to load.

This can affect the user experience and the site's ranking in the SERPs. Not only that, but the faster a site loads, the better its SEO performance. 

So make sure your website is fast and optimized to load. You can check how fast your website load time is with the Page Speed Test tool from cmlabs. 

On-Page and Off-Page Optimization

The next step to increase web traffic with SEO is to optimize the website on-page and off-page. 

On-page optimization is the strategy of optimizing the elements on the website, such as title tags, meta tags, and so on. 

Meanwhile, off-page optimization is an effort to increase the visibility of the website from the outside, such as using backlinks, promoting on social media, and many more. 

At last, that is the full guide on how to increase website traffic. There are many ways you can apply SEO to increase your website traffic. However, doing it yourself may require a lot of resources, money, and time.

Therefore, entrusting it to cmlabs SEO Services will help you increase website traffic organically without spending more effort because our multidisciplinary team is ready to do it for you. 

Schedule a meeting with cmlabs marketing team now and discuss your business needs with us!