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Master SEO vocabulary with all essential terms and meanings here.

Intro to cmlabs SEO Terms

Last updated: Nov 21, 2024

Disclaimer: Our team is constantly compiling and adding new terms that are known throughout the SEO community and Google terminology. You may be sent through SEO Terms in cmlabs.co from third parties or links. Such external links are not investigated, or checked for accuracy and reliability by us. We do not assume responsibility for the accuracy or reliability of any information offered by third-party websites.

Initially, our SEO Terms were made for internal company consumption. The dictionary content we have is increasing. SEO terms that we make in Indonesian are a requirement for every new joiner to study properly. One of the cmlabs team asked a question, why don't we just make this content public? Will help the employee onboarding process.

Long story short, finally in May 2020, we launched the CMLABS SEO Terms to the public. We don't implement specific targets for the pages we release. Our big hope is that this content is studied and continuously enhanced, especially by the cmlabs team.

We see a lot of enthusiasm for SEO newcomers. Of course, being a newcomer is an initial phase that needs to be passed before becoming an expert. Here you will open a shortcut to everything you need to know about the term SEO.
Consisting of over 50 SEO-related terms and definitions, this is an SEO dictionary that will be very useful for both newcomers and intermediate levels. With the addition of definitions and other information related to SEO every day, this dictionary will increase even more. So, if you are looking for a specific phrase/term then use the cmlabs SEO Terms here.

This dictionary is relevant for those of you who work as SEO specialists at the entry-level. The terms in the SEO Dictionary will help the analysis process to decision-making at the enterprise level.

Aside from SEO specialists at the entry-level, this SEO dictionary is also useful for several other worker fields such as marketers, SEO experts, business/company owners, also content and copywriters. As we know, SEO optimization is currently a hot topic discussed as a way to optimize a website. Read more about SEO from cmlabs here.

As marketing, including marketing leads, you are required to understand metrics and how the marketing channels within the company generate visits, conversions, to sales. But of course, before getting it all, you have to understand the terms first.

To this day, SEO is a marketing job that has the most complicated metrics of all channel marketing. So even though we are SEO experts, we still need a dictionary to help us remember and avoid mistakes and incomprehension.
As a business owner, you must know many things, especially how marketing works. In marketing, results come first. So you must do data analysis at any time to know where your brand and competitors are. Again, to analyze the data, you certainly need to know the terms that will appear before, this is an attempt to avoid mistakes.

Today, content writing and copywriting are required to be able to master at least the basic knowledge of SEO marketing. To make it easier for you to learn SEO as a content/copywriter, this dictionary will help you understand each field more deeply.

We hope these SEO terms are helpful for all readers, especially those at the Junior SEO Specialist and Content Writer levels. Thank you!

Benchmark

Benchmark

A benchmark is a standard for assessing or comparing something, usually used by companies. Benchmarking is a company's effort to measure and compare the performance of a product, strategy, or marketing program with competitors in the same field.The purpose of using benchmarks is to evaluate the comp

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03 Nov 2022 • 3 min read
Bing

Bing

Bing or which has now changed its brand to Microsoft Bing is a search engine from the big company Microsoft. Bing was officially launched on May 28, 2009, by Microsoft CEO Steve Ballmer.This second biggest search engine in the US was created with the latest technology purchased by Microsoft called P

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07 Aug 2024 • 3 min read
Bingbot

Bingbot

Bingbot is a web crawler from Microsoft that functions to collect information to make search engines recognize a site. This bot is similar to Googlebot in terms of usability. If Googlebot is used on the Google search engine, then Bingbot is used on the Bing search engine.If a site wants to be at th

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13 Jan 2023 • 2 min read
Black Box Testing

Black Box Testing

In the ever-evolving world of software development, ensuring functionality and stability is paramount. Black box testing, a cornerstone of software quality assurance (SQA), plays a vital role in achieving these goals. This approach, also known as functional testing, evaluates software from an exter

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07 Aug 2024 • 3 min read
Black Hat SEO

Black Hat SEO

Black hat SEO is a practice carried out to increase rankings and organic traffic in a way that deviates from Google's guidelines. Website owners who use black hat SEO techniques usually have low-quality content and only focus on manipulating search engines.This practice does not actually address the

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25 Aug 2023 • 3 min read
Blog

Blog

Blog is a type of website that contains your content such as articles. You can write anything in your blog based on your preference. However, it would be better if you already have a specific topic or niche.A blog niche is a specific theme or topic used in a website blog. After determining the niche

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25 Aug 2023 • 3 min read
Bounce Rate

Bounce Rate

Bounce Rate is a metric that measures the percentage of visitors who "land" on your website and do nothing on the page.The bounce rate is calculated when a visitor has no engagement with the landing page and his visit to your site is only on one page. The bounce rate can be used as a metric that sho

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19 Sep 2022 • 2 min read
Brand Equity: Definition, Elements, Examples, and Strategies

Brand Equity

Brand equity is the value of a brand that plays a significant role in attracting customer attention and loyalty. In the business and marketing world, this aspect can make thousands or millions of people willing to queue up just to get a product from a particular brand. Quite remarkable, isn't it?So

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11 Dec 2023 • 5 min read
Brand Identity: Definition, Elements, and How to Create It

Brand Identity

Brand identity is a collection of elements that form the identity of a brand to make it unique and distinct from other brands. In the modern business world, this aspect plays a crucial role in increasing brand awareness. This identity can be conveyed through logo design and colors, typography, wri

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10 Nov 2023 • 5 min read

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