SEO Writer: Definition, Skill, Job Description & Career Path

SEO writer is a term for a professional who writes contents like bloggers or article and optimizes their writing to adhere to SEO (Search Engine Optimization) guidelines.

An SEO Content Writer plays a crucial role in content marketing strategies because one of their primary objectives is to enhance a brand's visibility on search engines like Google, Yahoo, Bing, and others.

Furthermore, SEO writing techniques can also assist brands in improving brand awareness and domain authority.

However, do you fully understand the concept of “what is SEO writer”, and how it differs from a regular content writer?

If you still need further clarification about these two professions, then discover more about the required skills, tasks, and career paths in the following discussion. 

What is SEO Writer?

According to Ahrefs, at least 60% of marketers believe that implementing SEO strategies in content marketing can generate more leads.

Therefore, with the increasing demand for digital content, the role of SEO strategist and content writer is sought after by various industries and business niches. But, do you know what is an SEO writer?

SEO writing follows search engine optimization (SEO) guidelines to ensure that the content they produce can rank high on the first page of search engine results (SERP).

The content created by an SEO Content Writer is based on specific techniques to attract organic traffic and help websites establish topical authority within their industry.

As time goes on, many companies are undergoing digital transformations, and SEO Content Writers play a crucial role in this process in supporting digital marketing efforts.

The Difference Between an SEO Writer vs. Content Writer

It's important to note that an SEO writer is a category of writer that also falls within the realm of content writers.

When it comes to their tasks and responsibilities, both are two professions with slightly different focuses in the world of digital content writing.

A content writer is oriented toward creating high-quality content that is informative, engaging, and meets the needs of the audience. 

On the same notion, an SEO Content Writer is also responsible for creating factual, credible, and informative content, but with an additional element: SEO strategy. 

The whole process of SEO writing needs to ensure that the content produced can be easily indexed by search engines.

Skills Required to Become an SEO Content Writer

Considering that SEO practices are increasingly prioritized in the digital communication era, being an SEO Content Writer is a highly promising profession you can try.

If you have a passion for writing content, then understanding SEO strategies can be a valuable asset nowadays. 

In order to become a professional SEO Content Writer in various industries, you need to master several specific skills, such as:

1. Understanding Search Intent

One of the essential skills is you need to have a deep understanding of search intent. It means that you must be capable of analyzing the issues or questions users are searching for with specific keywords.

By knowing the right search intent, the created content will be more relevant and meet the needs of the target audience.

2. Mastery of Various Writing and Language Styles 

As a writer who specializes in writing SEO-friendly articles, you must also master various writing styles. Remember this: writing styles that appeal to millennials may not be as effective for older audiences.

Therefore, an SEO writer should be able to create content that is engaging and easily understood by various reader segments, while aligning with the brand voice or audience segmentation.

3. The Ability to Write Based on Keywords

One significant difference between an SEO Content Writer and a typical content writer lies in the use of keywords.

In addition to writing based on search intent, an SEO Writer must also be able to research keywords and incorporate potential keywords into the content. 

However, it's important to remember that the keyword integration process should be done naturally to avoid negatively impacting the user experience.

4. Having Basic SEO Knowledge

Another skill that must be possessed is an understanding of the intricacies of search engine algorithms and principles.

This means you need to learn how search engines work as a whole to implement suitable SEO strategies.

It's important for SEO writers to understand the fundamental principles of SEO, both On-Page and Off-Page, ranging from slug structure and backlinks, the use of metadata, to image optimization in the articles or blogs they write.

All of this knowledge is necessary to create content that meets SEO standards and provides added value in digital marketing efforts, particularly in search engines.

5. Writent Content with E-E-A-T Emphasis

E-E-A-T (Experience, Expertise, Authority, Trust) is Google's guideline for determining content worthy of ranking on the first page of SERPs.

If you want to become an SEO Content Writer, one of your responsibilities is to incorporate these guidelines into your content.

This means that to make your content more easily discoverable by the target audience, you need to ensure that the content is based on facts and, ideally, is written or validated by experienced industry experts.

SEO Writer Job Descriptions

After understanding what is an SEO writer and the essential skills required, let's examine the extent of an SEO writer's job descriptions in various industries. Here's a comprehensive overview:

1. Conducting Content and Competitor Research

Before writing, the first task of an SEO writer is to conduct research on the targeted keywords.

This research aims to help the writer navigate the topic and content direction by examining relevant keyword variations related to the main keyword.

In addition to keyword research, the responsibilities of an SEO writer also include competitor research to evaluate quality and identify competitive opportunities.

With this strategy, an SEO Content Writer can address contexts that may have been overlooked by competitors in similar niches to enhance credibility and authority on search engines.

2. Writing Informative Content Based on SEO Strategy

The primary task of an SEO Content Writer is to write factual, informative, engaging, and quality content while incorporating various SEO strategies.

An SEO Content Writer must ensure the optimal use of keywords in the content. In addition to keywords, another responsibility is to provide attractive and easily indexed metadata, including titles, meta descriptions, alt tags, and more.

However, it's important to note that the implementation of these strategies should not compromise the overall quality of the writing.

3. Maintaining Keyword Density

Although the task of an SEO writer is to write based on keywords, their use should still be adjusted to avoid overuse.

Excessive use of keywords, also known as keyword stuffing, has the potential to be seen as spam activity by search engines.

Therefore, after drafting the content, SEO writers are advised to check the keyword density to ensure it is appropriate.

4. Analyzing and Using Various Links (Internal & External)

In addition to incorporating keywords, the task of an SEO writer also includes using relevant internal link and external (outbound link).

Broadly speaking, this strategy can help enhance domain authority and organic traffic to the website.

5. Mastering Product Knowledge

SEO Content Writers typically work for a company or brand seeking to enhance brand awareness in the digital realm through search engines.

Therefore, an SEO Content Writer needs to have a complete understanding of product knowledge, including brand voice, audience segmentation, desired conversions, and various metrics.

6. Analyzing Content Performance

In addition to content production, another task of an SEO Content Writer is to analyze the performance of the content created using various SEO tools.

With the assistance of SEO specialists, they need to assess how content performs and the website's ranking in search engine results pages through metrics such as CTR, conversion rate, or other measurement metrics.

How to Be an SEO Writer

After realizing the promising career potential, you might be curious about how to become a successful SEO writer, aren’t you?

If you're interested in becoming a professional SEO Content Writer, there are several steps you can take, such as:

• Learn the Basics of SEO: Start with the fundamentals of SEO, including keyword usage, URL structure, metadata, and other factors that can influence content ranking on SERPs.
• Develop Skills in Using SEO Tools: Enhance your skills in using SEO tools for research and content performance analysis.
• Read Widely: Expand your vocabulary and writing style by reading articles and blogs from various niches.
• Stay Informed: Regularly monitor search engine algorithms to stay updated on the latest rules, guidelines, and SERP ranking schemes.
• Practice Writing: Write frequently while adhering to SEO principles.
• Join SEO Agencies: Consider joining SEO agencies to gain knowledge, strategies, and skill development.

Trusted and Professional Content Writer Service

With the increasing demand for factual and informative article content, companies need to maximize content writing with the assistance of experts or experienced professionals.

Based on this, to support the appropriate strategy, every company requires the support of an SEO Agency to ensure that the produced content meets SEO standards to win on SERPs.

cmlabs is an excellent SEO Agency that also offers Professional Article Writing Services validated by experts to enhance brand authority and support comprehensive SEO strategies.

We provide various services that can assist you in implementing all SEO practices and strategies, whether you need SEO for Small Businesses or SEO for Enterprises.

Achieve content visibility on Google SERPs with the help of professional SEO writers alongside cmlabs. Contact cmlabs' Marketing Team and schedule a meeting to request a quotation!