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Last updated: Dec 27, 2022
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For those of you who search the internet, you must be familiar with Google, Bing, or other engines. However, do you know how this search engine works in displaying the results you want?
In this guide, we'll help you understand how search engine works in detail so you can get the most out of them. Check out the full explanation below.
If likened to, a search engine is a repository of information that contains answers to various questions. The way search engines work is to browse, understand, and manage various content on the internet. The goal is to provide the most relevant information to the searchers' questions.
As a website manager, your job is to ensure that your website can appear in search results, or SERPs. A website must be found by search engines first to be able to appear in the SERP.
Therefore, you must understand how search engine works in finding, storing, and displaying your website to searchers. Knowledge of how it works can help you overcome various crawling problems, indexing pages, and optimize rankings.
Search engines work by using a robot called a web crawler. This robot explores various websites on the internet on a regular basis to find new pages or changes made to the website and saves them into a database called Index.
Technically, how search engine works is based on three stages, namely: crawling, indexing, and ranking. If you want your website to appear in search results, you must ensure that search engines can complete all three stages smoothly.
Crawling is a search process carried out by crawling robots to find content on a website. Searched content can be in the form of pages, photos, videos, PDF files, and so on.
The crawling process is not only done once on each website but repeatedly on a regular basis. This is because every website will always update its content. By crawling, web crawlers can find new content or old ones that have recently been updated.
How Crawling Works
In conducting searches on websites, web crawlers work by relying on URL links. This robot starts a search from one or more pages (usually the main page), then the robot will follow every link on that page. This process will continue from one page to another.
However, not all links will be searched by web crawlers. Using an algorithmic process, web crawlers can determine which links need to be crawled, how often to crawl, and how many links these robots will search.
Best Practices
As a website manager, you must know what content is important and where you want to appear in search engines. You also need to implement best practices that can help web crawlers find your content, which are:
If your website is experiencing crawl errors, you can follow our guide on how to deal with crawl errors effectively.
After crawling, the crawler will index every page that has been searched on the website. Indexing is the process by which crawlers understand the content of a page and store it in a database.
You need to know that not all pages that crawler robots have searched will be indexed. There are several factors that cause a page to be indexed or not. By knowing how the indexing process works, you can optimize that process on your website.
How Indexing Works
The way indexing works is by analyzing the contents of the content along with the tags and attributes in it, such as meta tags, text, images, videos, alt tags, and others. Pages that have been analyzed will then be stored in a large database called the search engine index.
This database contains all content that has been searched by web crawlers, and the content that is considered worthy of being presented to search engine users.
Best Practices
As previously mentioned, not all pages are indexed by search engines. There are several factors that can hinder the indexing process, such as duplicate content issues, low quality content, or website design that make the indexing process difficult.
To maximize the indexing process, you can apply the following best practices:
If you find it difficult to create a sitemap and robot.txt, you can use the tools from cmlabs to help you create an XML sitemap and robot.txt in an instant and beginner-friendly way.
Search engines use the data in the index to find answers to searches made by users. By using an algorithm, search engines will present the most relevant content for the keywords entered by the searchers.
The most relevant and high-authority website pages will get the top ranking in search results.
How Ranking Works
The way search engines work in providing rankings on each website page will go through several processes.
Best Practices
To improve your ranking on the SERP, you need to know what factors are used to assess website pages. By knowing these factors, you can perform optimization according to SEO best practices. Here are the factors and tips to optimize your web pages:
That's how search engine works in searching, understanding, and managing various kinds of information on the internet to be presented to searchers. Hopefully, by understanding how it works, you can perform optimization so that your website can be found and displayed on the SERP.
If you experience problems related to indexing or want to improve website rankings, use SEO Consulting Services that can help with the website optimization process professionally.
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