Complete Guide to Implementing SEO for Startup Strategies

SEO for startups can be the key to success in an increasingly competitive business world. In its implementation, SEO for startup tricks must be done gradually and consistently.

The right SEO strategy can increase your online visibility, reach more customers, and strengthen your brand's presence in the market. What's more, all of these advantages can be obtained at a minimal cost.

Then, how do you implement SEO for startup strategies?

Check out the on-page and off-page SEO guides for startups in the following guide.

Why Should Startups Use SEO?

One of the keys to startup success today is strong online visibility. One strategy to increase online visibility is SEO.

Here are some reasons why SEO for startup strategies can be the right marketing combination you need:

1. Trend

Google and Millward Brown Digital have conducted a study on the buying habits of B2B business stakeholders.

The results of the study revealed that 71% of stakeholders started their search for information with a generic query on search engines.

Not only B2B business stakeholders, but currently many consumers are starting to search for product or service information using search engines.

This opportunity can be used by startups to reach relevant audiences.

2. Effective Cost

One of the main advantages of using SEO for startups is the relatively low cost compared to paid search.

Although implementation requires extra time and effort, SEO can provide more stable and consistent long-term results.

3. Organic Traffic

Using SEO for startup strategies can bring organic traffic. Organic traffic that comes in consistently will help the website appear at the top of the SERP rankings.

This condition will increase the opportunity to attract relevant prospects and increase conversion rates.

4. Competitive Advantage

Startups are often in fierce competition with larger, more established companies. Implementation of SEO for startup strategies can provide its own competitive advantage.

An optimal SEO strategy will place a website in a higher position than competitors on search pages.

Such conditions can give the impression of authority and increase the trust of potential customers.

That way, startups can compete with larger companies even with limited resources.

On-Page SEO Strategy For Startups

Using an on-page SEO strategy is one of the steps in optimizing a website so that it can achieve a top ranking on search pages.

The following is a more detailed explanation of the components of the on-page SEO strategy that need attention:

1. Keywords

Keywords have an important role in on-page SEO strategy because they will be used in several parts of the content, such as titles, subheadings, paragraphs, and meta descriptions.

Therefore, keyword research requires a tool to find relevant and popular keywords.

Google Keyword Planner can be a tool to help with the keyword research process. The ideal keyword has a low competition score and a high search volume.

2. Title Tags

Title tags are HTML elements that define website page titles. These elements will appear on the search page and become the link that the user clicks on.

Therefore, the title tag must attract attention and be relevant to the content of the page. For an SEO strategy for startups to be successful, the title tag must be unique, descriptive, and contain relevant keywords.

3. URL

Search engines prefer URLs that are short, contain keywords, and clearly describe the contents of the page.

This is because it makes it easier for search engine bots to crawl and index.

Note that search engine bots do not like using special characters or random numbers in URLs.

4. Page Headline (H1)

H1 tags are used to provide interesting and informative headlines on website pages. Therefore, the headline must contain relevant keywords and provide a clear picture of the content.

5. First Paragraph

The first paragraph is a great place to introduce your topic and clearly describe what the page is about.

This section should have keywords in the first 100 words of content and briefly describe what will be covered on that page.

This will help search engines understand page content so that it can increase page rankings on the SERP. 

6. Fill in Paragraphs

Apart from being used in the several sections previously mentioned, keywords must also be part of the body of the paragraph.

In addition to using keywords ideally, good paragraph content has informative, quality, and interesting content for visitors.

7. Closing Paragraph

Closing paragraphs are used to give a clear message to the reader. This section usually contains a summary or conclusion of the content discussed.

A CTA (call to action) can also be implemented in this section. Later, CTAs can encourage readers to take certain actions.

8. Responsive Design

One of the SEO for startup strategies is using a responsive design on the website.

Websites with a responsive design will be easily accessed by users on various devices, such as desktops, tablets, and smartphones.

The use of responsive design is highly recommended by search engines. This is because it can provide an optimal user experience and increase website rankings on the SERP.

9. Outbound Links

Another effective SEO for startup strategy you can do is using outbound links. The link will be linked to authoritative and trusted sources that are relevant to the topic of discussion.

Having outbound links on website pages will increase the credibility of the content in the eyes of search engines and visitors.

10. Internal Links

Similar to outbound links, internal links also link to other pages. The difference is that this link will link to interrelated pages on the website.

Internal links can help search engines understand the structure and hierarchy of website content and help visitors navigate pages easily.

When using these links, it is also necessary to pay attention to the use of relevant and descriptive anchor text, external links, and internal links that pass link juice from one page to another.

11. Website Speed

Search engines make website speed a factor in compiling rankings on the SERPs. This is because website speed can have a significant effect on the user experience.

Website speed can be optimized in several ways, such as by reducing image size, minimizing unnecessary CSS and JavaScript code, using caching, and choosing a reliable hosting provider.

Off-Page: SEO for Startup Strategies

The implementation of SEO for other startups is to use off-page SEO. This strategy includes all activities carried out to optimize the website from the outside. Here's the description:

1. Dofollow and Nofollow

Backlinks have a vital role in off-page SEO because they can determine ranking on search pages. The ideal off-page SEO strategy has quality dofollow links.

Dofollow itself is an attribute that indicates to search engines that a link should be followed. This attribute can help increase website authority.

On the other hand, nofollow is an attribute that indicates to search engines not to follow a link.

Unlike dofollow, which affects website authority, the nofollow attribute will not have a direct impact on the linked website.

2. Guest Posting

Guest posting is a method of publishing content on other people's websites by including a backlink to the original website.

It can be an effective way to build website authority, increase brand visibility, and get relevant organic traffic.

In general, guest posts are divided into three categories, namely:

1. Free guest posting: This method is usually published on websites that have low domain authority (DA 10 to 30) and are equipped with a dofollow link.
2. Paid guest posts: These posts are generally published on websites that have high traffic and domain authority (DA 40 to 90). However, paid guest posts cannot be obtained for free.
3. Cross guest posting: This method occurs when a website exchanges guest posts with other websites. Usually, cross-guest posting occurs when both websites have similar traffic and domain authority.

3. Fixed Broken Links

Broken links are links that no longer work or lead to pages that don't exist.

These links can be repaired by notifying the website owner about the broken links and then suggesting replacing them with relevant links.

This method not only helps improve their website but also obtains valuable backlinks.

Using SEO for startup strategies provides many advantages. Starting with increasing brand awareness, attracting relevant potential customers, and building a strong foundation for long-term business growth.

Therefore, it is not surprising that SEO for startups can be a vital strategy to be able to compete in an increasingly competitive digital world.

However, implementing SEO is not easy. This strategy requires more time and effort to implement.

SEO services from cmlabs can help your startup implement an SEO strategy to do digital and organic marketing.

Implementing the right SEO strategy provides an opportunity for your business to grow organically.