We use cookies

This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..

SEO Tools

New Chrome Extensions from cmlabs! Only for you

Check now
announcement icon
Where might you have seen our work?
Small places create combinations, but crosses that occur cannot provide many combinations. So be careful in making justifications, especially SEO.

What is a Buying Keyword? Learn How to Use It for Business

Last updated: Jun 12, 2023

What is a Buying Keyword?

A buying keyword is the query used by users who intend to make purchases by searching for certain products or services.

This type of keyword indicates that the user is already in the buying process and wants to get the benefits of the product or service immediately.

Benefits of Buying Keywords

Buying keywords is a necessary tactic to optimize websites and even businesses as a whole. The following are the benefits you can get by using these types of keywords: 

1. Understanding User Intentions

Keywords intended for purchasing help understand user intent and awareness. A good understanding of user intentions and awareness allows for more effective digital marketing strategies.

One way is by designing, using keywords, and applying them to content. The resulting content will be more informative and relevant, so that user needs can be fulfilled.

2. Utilize Local SEO

A buying keyword usually includes location names like "Jakarta" and "Bali". This type of keyword is very important for local SEO. This SEO strategy is designed for specific location-based searches.

In addition, these keywords can target certain demographics in a geographic area. This is very helpful in optimizing local campaigns.

3. Gain Product Visibility

Using a buying keyword in an SEO strategy can provide better online visibility. Online visibility takes the form of a spotlight on the product or service that the user will buy.

4. Creating the Right Content

Digital marketing is inseparable from the use of quality content. Keywords intended for purchasing actions can help create quality content because they can understand user intent and awareness well.

Purchase keywords can help you identify user intent and awareness to learn more about the products or services you offer. Such conditions can help encourage leads to make purchases effectively.

5. Drive Relevant Organic Traffic

Organic traffic is traffic that leads to websites organically. Usually, this traffic is obtained when a visitor is on a website page for a long time and then intends to make a purchase.

Unfortunately, this traffic tends to be difficult to obtain. Keywords with the purchasing intention can help answer this question.

These keywords can adapt to market needs, so they can bring in more relevant organic traffic.

Additionally, these keywords can help improve average visitor sessions and other SEO metrics that focus on relevance.

As a result, the website gains credibility with Google and increases its ranking on the SERPs.

6. Develop Marketing Funnels

Most users who make purchases will go through the marketing funnel process. The marketing funnel usually begins with the awareness, consideration, and conversion phases.

The right buying keyword can help a marketing funnel run more optimally. This type of keyword can be used in the consideration and conversion phases to influence users who will make purchases.

7. Increase Conversion Rates

One of the things that affects conversion rates is the number of users. The more users who have the intention and awareness to make a purchase, the higher the conversion rate tends to be.

Conversely, if there are few users who have the intention and awareness to make purchases, the conversion rate tends to be lower. Purchase keywords can help acquire users who have the intent and awareness to make a purchase.

How to Find Buying Keywords

To find the right buying keyword that is effective and relevant, there are several things that need attention. Here, business people need to pay attention to keywords that contain purchase intentions from users.

An example is a keyword that refers to a location and is associated with a purchase. For example, "Restaurants in Surabaya" and "Tourist Places in Jakarta". Meanwhile, the keywords that refer to the connection with the purchase are "discounts" and "promos".

Another thing to note is how to find these keywords. Here's how to find them:

  1. Competitor Analysis: Pay attention to what keywords are commonly used to promote the product or service you offer. Also pay attention to how they use the keywords in their promotional materials.
  2. Keyword Research: Keyword research is used to understand the keywords in search queries used by users to search for products or services. This research can be done using tools such as Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs.
Our valued partner
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service. Learn More


WDYT, you like my article?

Latest Update
Last updated: Jul 12, 2024
Last updated: Jul 10, 2024
Last updated: Jul 09, 2024

Streamline your analysis with the SEO Tools installed directly in your browser. It's time to become a true SEO expert.

Free on all Chromium-based web browsers

Install it on your browser now? Explore Now cmlabs chrome extension pattern cmlabs chrome extension pattern

Need help?

Tell us your SEO needs, our marketing team will help you find the best solution

Here is the officially recognized list of our team members. Please caution against scam activities and irresponsible individuals who falsely claim affiliation with PT CMLABS INDONESIA DIGITAL (cmlabs). Read more
Marketing Teams



Ask Me
Marketing Teams



Ask Me
Marketing Teams


Business & Partnership

Ask Me
Marketing Teams


Business Development Global

Ask Me
Marketing Teams



Ask Me
Marketing Teams


Product & Dev

Ask Me
Marketing Teams


Career & Internship

Ask Me

We regret to inform you that the Mobile Friendly Test is currently unavailable due to system maintenance until further notice.


Stay informed with our new tool, cmlabs Surge. Discover popular trends and events!


Your Opinion Matters! Share your feedback in our Plagiarism Checker Survey?


Discover your business trends effortlessly! The traffic projection calculator is the perfect tool to help you understand demand in your industry sector. Choose your sector and see its traffic projections now!


New Payment Option Media Buying Services at cmlabs with Xendit Payment Integration


There is no current notification..