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Google AdWords: Definition, Benefits, & How to Use It

Last updated: Oct 10, 2024

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What Is Google AdWords?

Google AdWords is a feature provided by Google to display advertising content on a paid basis. Google will display ads on search pages based on keywords relevant to your niche market.

A business usually uses this feature in the early stages to build brand awareness, increase website traffic, conversions, and sales.

In 2018, Google AdWords was rebranded as Google Ads. Despite this change, the core functionality remains the same.

In general, how Google AdWords operates is similar as Google Search, which involves factors such as keyword relevance, content quality, and the number of ad clicks.

The main difference lies in the auction system, where advertisers set bids for specific keywords. This means that your daily budget and cost-per-click (CPC) significantly influence how often your ad is displayed.

What are The Benefits of Advertising with Google AdWords?

The abundance of competitors makes business owners use the Google Ads feature. By using Google paid ads, you don't have to compete directly for the top position.

Here are other benefits you can get from using Google AdWords:

Increase business online visibility.
Reach a more specific target market with your business.
Increase traffic and conversions significantly.
Build brand awareness faster.
Flexible and customizable with your marketing strategy.
Increase sales.
Cost can be adjusted according to your needs.

Types of Ads on Google AdWords

There are several types of ads on Google AdWords that you can choose and customize according to your business needs. Here are some of them:

1. Search Campaign

The most common ad type on Google AdWords is a search campaign. This ad is displayed when the audience searches for keywords in Google Search. As a result, your website will appear in the top position with an “Ads” sign.

2. Shopping Campaign

The next type is a shopping campaign, one part of search campaign. However, the format of shopping campaigns also includes images, product names, prices, and store names. Mostly, shopping campaigns have a main focus on making sales directly to users.

3. App Campaign

App campaigns are ads on Google Ads to promote and drive audiences to install apps. Ads can be text, static images, or short videos that encourage users to download apps.

4. Video Campaign

The other type of ad is a video campaign, which uses a short video ad format to promote a product or service. Video campaigns are generally displayed on YouTube, websites, or Google Display Network application.

5. Display Campaign

Last but not least, display campaigns are a type of advertising that uses a banner or graphic format to promote your business on various apps and websites.

How to Use Google AdWords

After recognizing the benefits of using Google paid ads, you definitely want to know more about how to implement it in your business. Here are the steps you can take to use Google AdWords

1. Create an Account

Before creating any ads, you need to have a Google Account first. You can create a business-specific Google account that is different from a personal account.

After creating an account, you can go to Google page. Then, register by entering general information related to your business.

2. Set The Purpose of Creating an Ad

Then, you need to have an ad objective. Google Ads offers various campaign objectives such as increasing sales, increasing leads, or increasing brand awareness. Choose a campaign objective that suits your business and the goals you want to achieve.

3. Set The Campaign Type

After setting the goal, you can choose what type of campaign you want to do, such as search campaign, display campaign, video campaign, shopping campaign, or app campaign.

In addition, you can also customize other parameters, such as target audience location, language, and demographics. This ensures that the ads you create reach a relevant and specific target audience.

4. Choose Your Business Category

The next step is choosing a business category that matches the products or services. This category selection can help Google show your ads to the relevant target audience.

5. Create Ad Content

The most important thing in creating ads is to grab customer's attention. You can customize your ad format according to the needs and characteristics of your business. In creating an ad, ensure the visuals and copywriting are clear, informative, unique, and engaging.