We use cookies
This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..
SEO SERVICES
Conduct in-depth technical website audits, strategically develop website projections, and increase your website authority.
ASO SERVICES
Elevate Your App’s Presence with Our Expert ASO Services – Boost Visibility and Drive Downloads!
WRITING SERVICES
We offer a variety of writing services to suit different business necessities. Reach broader audiences or lead specific industries? We've got you covered!
Successful political campaigns begin with an effective SEO strategy for an optimized result in search engines
SEOlutions
A unified source of truth!
SEO & Digital Maternity Solution
SEO & Digital Maternity Solution: Leverage Cross-Platform Insights to Elevate Your Strategy with Expert Consultation
SEO & Digital Maternity Solution
Data Solution options:
Starting from Rp200 mio
Reinventing how a company get creative treatments
A new way to get your creative needs done. Agile team, efficient cost, and expedient way in a flexible yet scalable subscription plan!
Creative-as-a-Services
CaaS package options:
Based on Subscription
Pioneer in digital marketing software powerhouse
We’re excited to unveil our new range of Tech Solutions designed to drive your digital success. Whether you’re looking to enhance your website’s performance, streamline your tech stack, or unlock deeper insights from your data, we’ve got you covered.
Starting from Rp250 mio
Our Clients
Research and innovation center for digital transformation
Digital marketing combines technical skills and business knowledge at every stage. For marketing teams, improving budget management efficiency is crucial, as time is an invaluable resource that should be used wisely. At Sequence, we are dedicated to empowering you to optimize efficiency and strategic planning, ultimately enhancing the impact of your digital marketing efforts.
Subscription-based (IDR1,800/keyword)
Our Clients
BeyondSEO
References
SEO Tools for Webmasters
SEO Tools for Writers
SEO Tools
FIND THE SUITABLE PARTNERSHIP FOR YOUR COMPANY
Check out which cmlabs partnership program suits your company
WHITE LABEL SEO
for CorporateYour company is granted exclusive partnership rights to provide SEO services to our important clients, and we will provide a dedicated backend team to support your efforts.
AFFILIATE PROGRAM
for BizdevA new affiliate program is being introduced for skilled marketers and individuals with strong networks, offering commissions of up to 7% for generating profits independently.
DIGITAL AGENCY
for Marketing Partnerscmlabs is an essential partner for digital agencies, providing a unique selling proposition in Search Engine Optimization (SEO).
BACKLINK PARTNERSHIP
for Media / BloggerWe have a vast database of bloggers and media outlets across Indonesia, categorized by region and media type, giving our clients an edge in managing their media and SEO activities.
OFFICIAL TRAINING
We provide ongoing professional development and support to SEO professionals to ensure they are equipped to meet market demands.
JOIN AS CONTRIBUTOR
for Content WriterGreat opportunity for SEO Writers around the world. T&C applied!
ACADEMIC PARTNERSHIP
Through partnerships with universities in Indonesia, cmlabs has helped align academic curricula with industry demands.
Partnership
Sector & Industries
Tell us your SEO needs, our marketing team will help you find the best solution
As an alternative, you can schedule a conference call with our team
Schedule a Meeting?Contact
There is no current notification..
Notification
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT CMLABS INDONESIA DIGITAL uses your answers, account & system info to improve services, per our Privacy Policy
Survey
Cart
We use cookies
This site uses cookies from cmlabs to deliver and enhance the quality of its services and to analyze traffic..
Last updated: Jun 12, 2023
A negative keyword is the opposite of what we call a positive keyword. This is the type of keyword that shouldn't be used in digital marketing activities, particularly in ads.
Some of these keywords are used to effectively eliminate the possibility of displaying ads on irrelevant searches. That way, search engines will not display ads with certain keywords.
In its use, there are several types of the keywords that can be used. Here are some of them:
Broad-match keywords will avoid serving ads on irrelevant keywords, regardless of word order. For example, the broad-match keywords used are "sandals". These ads won't appear for keywords like "sandals sneakers."
Phrase-match keywords will avoid showing ads on irrelevant keywords, but only if the keywords appear in a certain order.
For example, the use of the phrase "children's shoes". Ads with these keywords won't show on searches with the phrase "kids sports shoes", but may appear if the
Negative exact-match keywords will avoid showing ads for irrelevant exact keywords. For example, an ad that uses negative exact match keywords with the phrase "women's shoes".
These ads won't appear on searches with the phrase "women's shoes" or "cheap women's shoes."
The use of this certain type of keyword has various benefits for SEO as well as paid ads. Following are some of the benefits:
A negative keyword can be used to target more precise and detailed customer segments. More precise and detailed customers can lead to higher conversions and increased profits.
Using ads will make a business lose a lot of money if there are wasted clicks. These wasted clicks usually come from ads displayed on irrelevant searches.
However, you can avoid such a scenario by using a negative keyword. Plus, these keywords can save on marketing budgets, create a higher chance of being shown on relevant searches, and result in higher conversions.
Adding a negative keyword to your ads will reduce the chances of disinterested impressions. This condition can increase the percentage of visitors who click on ads, commonly known as the CTR (click-through rate).
Users tend to leave the website immediately if they realize that they have not found what they are looking for. This condition can create a high bounce rate.
Websites with a high bounce rate have a difficult time getting a good SEO score.
In this case, this particular type of keyword can be used to help the website avoid irrelevant search queries.
Using such keywords can help provide a good user experience. User experience itself is one of the factors considered by Google to determine a website's relevancy. The higher a site's relevance to Google, the higher it will rank on the SERP.
Finding relevant and effective negative keywords is an important step for optimizing ads. Here are some ways to search for them:
Searching for this type of keyword can be done manually on Google Search. This method can be done by entering the desired keyword to see other related keywords that are less relevant.
Usually, these less relevant keywords will display unrelated ads, videos, or links on the search page. Then, record these keywords and add them to the list of keywords you deem negative.
Keyword research will give a picture of the language of the target audience, including the words and phrases they use when searching for content, products, or services. Add the targeted keyword during this analysis process.
Search Term Report is a feature of Google Ads that is used to see keyword performance. The Search Term Report will provide views and insights on new keywords that are being missed.
In addition, it will identify negative keywords that do not have the desired search intent.
WDYT, you like my article?
Free on all Chromium-based web browsers
Tell us your SEO needs, our marketing team will help you find the best solution
As an alternative, you can schedule a conference call with our team
Schedule a Meeting?There is no current notification..
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT CMLABS INDONESIA DIGITAL uses your answers, account & system info to improve services, per our Privacy Policy
In accordance with the established principles of marketing discourse, I would like to inquire as to your perspective on the impact of SEO marketing strategies in facilitating the expansion of enterprises in relation to your virtual existence.
By continuing, you agree PT CMLABS INDONESIA DIGITAL uses your answers, account & system info to improve services, per our Privacy Policy
Tools for SEO Specialists, Writers & Web Developers
Exclusively for cmlabs Members
Unlimited crawl on SEO Tools
Unlimited crawl on SEO Tools
Full access to SEO guideline and terms
Learn more about SEO at cmlabs resources
cmlabs is strive to help enterprises to step up their SEO activities. We called it end-to-end SEO through the product, tools and services (consist of SEO Consultant, SEO Content Writing, and Media Buying). Aside of that, cmlabs still have SEO tools that is designed for webmaster and writer to fulfill their needs. Here are several free access SEO Tools for you!
cmlabs Jakarta Jl. Pluit Kencana Raya No.63, Pluit, Penjaringan, Jakarta Utara, DKI Jakarta, 14450, Indonesia
(+62) 21-666-04470These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the United States market, you've come to the right place!
These strategic alliances allow us to offer our clients a wider range of SEO innovative solutions and exceptional service.
Psst! Hey there, SEO Stats and Tools SEO company! If you've ever planned of conquering the United States market, you've come to the right place!