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Google Web Stories: Definition, Benefits, & How to Make It

Last updated: Aug 25, 2023

What is Google Web Stories?

Google Web Stories are interactive content that serves to share information with users through pages that can display images, text, and audio. Previously, the Web Stories format was known as AMP Stories.

Web Stories can be indexed and appear as relevant search results.

Web Stories can appear in standard search results or as a carousel in Google Discover. Apart from that, you can also add them to newsletters and provide links that connect the site with social media accounts.

Benefits of Using Google Web Stories

Google Web Stories illustration

1. Help Users to Find Your Site

Web Stories can be used to improve the SEO strategy for your website. Creating Web Stories content needs to be considered because this can provide an opportunity for your site to appear in Google Images and SERPs.

This means that users will find your website easier. Apart from that, you can customize web stories by adding a CTA or some links that can drive traffic to your website.

2. Delivering Immersive Experiences

If you want to use new innovations that can provide a pleasant experience for users, web stories can be your best option.

Mobile and desktop users can view your Web Stories in full screen, which can create the feeling that users are in the stories you create.

3. Fun for Users

Like Instagram, Facebook and Google Discover, you can share stories in a way that is more fun for users by using Web Stories.

According to the data presented by Neil Patel, the average user spends around 5 hours per day scrolling through content on their mobile device.

Creating stories with an elegant design and useful content can make users feel comfortable when viewing content from your Web stories.

How to Make Google Web Stories

1. Storyboard

The first step that needs to be done is to make a storyboard and narrative draft. This is important to do because it can help you develop a more mature Web Stories content concept.

Google also provides script templates that can be used to construct storyboard narration.

2. Select Editor & Create Web Stories

After drafting the content narration, choose an editor to use to create your Web Stories.

If you have what it takes to be a developer, you can follow the AMP tutorial, which will walk you through the process of creating Stories using custom functions.

However, if you don't have the skills as a developer, you can use an editor that doesn't require coding in the process of creating Web Stories.

If you are a WordPress user, you can use the Web Stories plugin provided by WordPress.

After determining the editor, start creating Web Stories based on the concepts you have in mind.

3. Test Web Stories Before Publishing

The last thing you need to do is activate Google Web Stories. To determine whether Web Stories are working properly, you can check them with a number of tools, such as the following:

  • If you use AMP, use the AMP Test Validator
  • Check whether the Web Stories that have been created can be indexed by Google using the URL inspection tool
  • To check that Web Stories are rendering correctly, use the Chrome Developer Tools
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