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What is Google Discover? Find Out Why It's Important for SEO

Last updated: Feb 21, 2023

Disclaimer: Our team is constantly compiling and adding new terms that are known throughout the SEO community and Google terminology. You may be sent through SEO Terms in cmlabs.co from third parties or links. Such external links are not investigated, or checked for accuracy and reliability by us. We do not assume responsibility for the accuracy or reliability of any information offered by third-party websites.

Have you ever heard of Google Discover? Yes, this platform from Google is able to bring a lot of traffic to your website if it is properly optimized.

So, what is Google Discover? What is its significance for SEO? This guide will discuss the meaning and importance of Discover for SEO and how to optimize content so that it can be loaded on the Discover feed.

Let's see the following explanation to get the full picture about this platform from Google!

What is Google Discover?

display of google's home page
Figure 1: Google, a search engine that has the Google Discover feature

Google Discover is a feed-like feature from Google that serves articles and videos on mobile devices. Content delivered to users is personalized through results related to their searches.

Users also have the opportunity to further customize what they see in their feed by following topics they are interested in. The results that appear may change periodically based on newly published content relevant to user interests.

Google Discover can be a very powerful traffic driver for a website. Therefore, it is important for you to develop website content properly, because Discover can be one of the biggest contributors to traffic for your website.

Apart from producing good articles, make sure to also use images or other visual elements with good resolution. Discover will choose the website that pays the most attention to the user needs to be displayed.

You can access Discover very simply under one condition: you must have the Google application on your cell phone. Basically, this application is available by default on Android and iPhone.

However, if the Google app is not available on your phone, you can download it for free from the Google Play Store or the App Store. 

The Difference Between Google Discover and Google Feed

Some of you may wonder what the difference is between Discover and Google Feed. Basically, Google Discover is just the new name for Google Feed. However, there are some updates that make Discover and Feed look different.

Hence, it's important to learn about the differences between Discover and Feed. Check out the following explanation:

1. UI/UX Display

Discover is designed with a new look that is more visually appealing. In addition, the latest UI/UX update from Discover has features that make it easier for users.

The new Discover view allows users to view new topic headers and a "Discover" icon. Once users click on the header, they can select various options tailored to their interests.

2. User Customization

Another update that many users have enjoyed is more control over what they see. In other words, users can customize Discover to show only the things they want.

Discover has a "Control" menu that allows users to tell Google when they want to see more or less of a topic.

3. Location

The good news is that Discover is now also available on the Google browser homepage and is not only available on the Google app. Thus, users can easily interact with the desired topics in their feed.

4. Content Type

In the past, most of the topics that appeared on Google Feed were media-styled content or news content. Now, Google is constantly adding new content types to the Discover page.

This Discover feed displays a lot of evergreen content so that users are still interested in the content that appears on their feed.

The Importance of Google Discover for SEO

Most people judge that the main factor supporting the SEO strategy lies in the content. However, many people don't know that Discover also needs to be optimized to maximize the SEO strategy.

Discover from Google enables users to stay up-to-date on topics that matter to them. This then creates additional opportunities for those of you who use the website to do business.

Discover allows your website to consistently appear in user feeds, making it one of the focal points for maximizing your SEO strategy.

In addition, users have the opportunity to explore new topics available in various types of content, such as blogs and videos. Discover also doesn't limit its ability to display only new content but also allows it to display any content, regardless of the publication date.

This means that Discover also has the potential to keep older articles on your website and reach new users. Therefore, it is important to pay attention to the quality of any content published on your website.

How to Optimize Content for Google Discover

illustration of content optimization
Figure 2: Illustration of Writing Good Content to Optimize Google Discover

If Discover is one of the things that can support an SEO strategy, how do you optimize content so that it can be loaded on the Discover page? Consider the following points:

1. Descriptive Content Titles

One way you can make your content appear in the Discover feed is to create titles or title tags that are descriptive but not clickbait.

Misleading or exaggerated content titles may result in content being deemed ineligible to appear in the Discover feed.

Google recommends using page titles that reflect the essence of the content without using clickbait or other tactics that can mislead users.

2. Include High Quality Visual Elements

In order to appear in the Discover feed, you need to use high-quality visual elements for your content.

Visual quality in content is one of the main factors in Google Discover optimization. This means that images and videos must be clear and relevant to the content being written.

Google states that large images must be at least 1200 px wide and enabled through the use of AMP or the "max-image-preview:large" setting.

In addition, Google also recommends that each site avoid using its logo as the featured image.

Consider using a variety of visuals to enhance blog posts, such as infographics, GIFs, screenshots, quotes, and data visualizations.

To find good-quality photos, you can use several platforms, such as Pexels, Unsplash, Shutterstock, and many more.

3. Follow the E-E-A-T Principle

Basically, the principles of Experience, Expertise, Authoritativeness and Trustworthiness, or E-E-A-T, are designed to help you produce high-quality content.

Google's main goal is to provide information that is most relevant and related to the query that the user is looking for.

To occupy the top SERP positions, you need to create unique and informative content, because Google likes sites that have useful content for users.

The E-E-A-T principle is defined as follows: 

  • E (Experience): Content writers should be people who have experience creating content that is friendly to both users and search engines
  • E (Expertise): Content writers must be experts in their fields
  • A (Authoritativeness): Site authorities and content authors
  • T (Trustworthiness): The information contained in the content on a site must be trusted and accounted for 

Thus, the comprehensive guide to Google Discover. To help you create content that meets the E-E-A-T principles so that it can appear on Discover, use content writing services and SEO services from cmlabs.

This is because cmlabs has professional SEO Specialists and Content Writers who are ready to assist you in maximizing digital marketing strategies on your site.

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