A Complete Guide to Wix SEO Implementation Strategy

There are several platforms for developing websites, one of which is Wix. In the world of web development, Wix is known as one of the platforms for website development needs without requiring the creator to have coding skills.

Wix is a fairly easy-to-use website development platform for beginners. Even so, there are advantages and disadvantages to Wix and how to optimize it so that your website can operate optimally that you need to know before using it. For more information, see the following guide:

What is Wix?

Wix is a cloud-based website builder that is used to create websites without the need for programming language skills. By using a drag and drop system, Wix users can create a professional and functional website design.

There are a variety of themes provided by Wix, ranging from blogs, portfolios, company profiles, online stores, restaurants, and travel. Plus, there are thousands of features, one of which is the Wix SEO tools, which will help you create and manage your own website.

Who Can Use Wix?

Wix is a web builder that is trusted by 200 million users in 190 countries for various needs. As a website builder, Wix is designed with a beginner-friendly user experience in mind.

Therefore, Wix is not only used by webmasters who are in charge of creating and managing websites, but also by the general public. Wix users are usually entrepreneurs, freelancers, graphic designers, photographers, startups, content writers, or job seekers who want to create a website portfolio.

Wix Advantages and Disadvantages

As one of the most popular web builder platforms in the world, Wix has several advantages to offer its users. However, this platform also has some drawbacks.

Before using Wix, first learn what the advantages and disadvantages are in the following list:

Advantages

• This platform is available for free or paid.
• Its features strongly support customization so that users can customize the website according to their preferences.
• Uses a beginner-friendly drag and drop system.
• Wix websites have good speed performance.
• A variety of themes are available for various needs.
• Has Wix SEO tools that support website optimization in search engines.

Disadvantages

• The free version of the Wix website displays a lot of ads.
• The website's appearance tends to be generic and monotonous.
• The subscription fee for the premium version of Wix is ​​quite expensive.
• Wix SEO features are only available to paid users.
• Setting up Wix SEO is not easy.

How to Build Websites on Wix

As explained earlier, Wix is designed for beginners and non-programmers so that the steps for building a website on Wix will be very easy. Here is the guide:

1. If it's your first time using Wix, create an account first.
2. After the account is created, you will get a guide on choosing the type of website, website name, purpose, and web features.
3. If you have, you will be directed to the dashboard to make further settings.
4. At the top right of the dashboard, click 'Customize Site'.
5. Fill in the contact form, domain name, and website logo.
6. Choose a recommended Wix website theme that matches the settings you made earlier.
7. You will enter the website editing page. To change the appearance of the web, you simply drag and drop the elements you want to change, such as text, illustrations, photos, videos, and so on.

Wix SEO Implementation Steps

All websites, whether they are developed with a web builder or custom, require an SEO strategy to appear in the SERPs. Even so, implementing SEO requires a lot of ability, resources, and time.

Luckily, Wix makes it easy for you to implement SEO strategies. You will get a variety of Wix SEO tools available to improve website performance in search engines. Follow these implementation steps to learn Wix SEO: 

Use SEO Wiz Tools

If you have created a website and want to optimize it for the first time, then you can start by using Wix SEO Wiz. This tool is a guide in the form of a to-do-list and recommendations that can be implemented to perform Wix SEO on a website.

You can access it by opening the 'Marketing and SEO' menu located on the left side of the dashboard. After that, open the 'SEO Tools' submenu and select 'Get Found on Google'. You will see a list of SEO recommendations that you need to complete.

To complete the recommendation, you simply click on the 'Go For It' button. A checklist icon will appear if one of these recommendations has been fulfilled. Meanwhile, if not, the icon that appears is a warning sign.

The following are things you can do with SEO Wiz:

• Guide in the form of to-do-lists and SEO recommendations.
• Know aspects of the website that have not been optimized.
• Access the Wix SEO learning hub.

Create XML Sitemap

An XML sitemap is a file that helps web crawlers find all the pages on a website and search for them. The role of the XML sitemap is so crucial that every website that wants to appear on search results pages must have it.

Fortunately, Wix will automatically generate an XML sitemap for your website. This file will be activated immediately when the website has been published. You also need to know that Wix will adjust the XML sitemap to the type of website you choose.

Use Long-tail Keywords

If you want to start your Wix SEO strategy on a new website, then focus on targeting long-tail keywords. This type of keyword has a long word count, usually more than three words, and is used to find something very specific.

Why do you need to target long-tail keywords? Because even though it has a small number of searches or search volume, the level of competition tends to be low. By targeting a large number of long-tail keywords, you will find it easier to grow traffic.

Produce Content Routinely

As with any SEO strategy, you need to regularly create quality content on Wix. It doesn't matter if you produce one piece of content a day or a week. You can customize it based on your abilities. The thing that needs to be your concern is consistency regarding the time for the publication of your website content.

Scheduled content production will make it easier for your audience and search engines to know when you will publish new content. To produce content on a regular basis, Wix provides a calendar where you can log SEO activities such as content creation or publication as a reminder.

On-page Optimization

One of the strategies in SEO is on-page SEO, which is optimization from the internal side of the website. With the guide on Wix SEO Wiz, you have been helped enough to implement on-page optimization.

There are several on-page optimization guides in Wix SEO Wiz, such as setting meta titles or meta descriptions and recommendations for using internal links. However, you also need to optimize beyond the Wiz recommendations, such as:

• Simple website menu navigation management.
• Use of SEO-friendly URLs
• Mobile-friendly website design.
• Use of images with a light file size.

To check whether the meta title and meta description in the SERP are displayed properly, you can use the Page Title & Meta Desc Checker from cmlabs.

Add Internal and External Links

Internal links and external links are very useful for websites. First, search engines will find it easier to crawl every link on your website. In addition, the large number of links that point to other pages with similar topics will make it easier for search engines to recognize the context of the discussion in your article.

Another thing that is no less important than the use of internal and external links is that the duration of visits and audience engagement on the website will increase.

Optimize Local SEO

Local SEO is an SEO strategy that focuses on a specific physical location or area. The trick is to target keywords that are related to a location. Examples include 'recommended Betawi restaurants in Jakarta' or 'cafes around Monas'.

This strategy is perfect for those of you who run a business with a physical store or office. You can use local SEO to target locations where your business operates.

One way to optimize local SEO apart from utilizing keywords is to write down the address or use the embedded map feature on your website. You can easily install this feature on Wix.

Periksa Mobile Friendliness Website

One of the ranking factors that makes your website appear on the first page of Google is mobile-friendliness. When you design the appearance of your website on Wix, make sure that it is responsive and easy to see and use on mobile devices.

There are several tips that you can apply to make your website look mobile-friendly:

• When editing a website on Wix, you can change the preview of your website on desktop or mobile to make sure both versions are good.
• Optimize the images you use on websites to make them easier to view on mobile device screens.
• In making articles, pay attention to the length of the paragraph so that the screen display on the mobile phone is not filled with text.

Mobile friendliness testing is not only done when you create a website on Wix, you also need to use other tools such as the Mobile Friendly Test from cmlabs to compare results.

Get High Quality Backlinks

Apart from the on-page side, the Wix website also needs optimization on the off-page side. The way to implement off-page SEO is to get quality backlinks. You can't get backlinks like this by buying them or using various black-hat SEO techniques.

Quality backlinks must be obtained naturally and sourced from credible websites. You can use an SEO outreach strategy to get high quality backlinks.

Perform SEO Audit

Once you've implemented SEO on your Wix website, of course, you'll also want to know how your efforts have been going. Wix provides tools to measure website performance. The way to access it is to open the 'Analytics & Reports' menu.

In addition, you can also use tools such as Google Search Console and Google Analytics. To be able to access these two tools, you need to connect them with Wix. You can see the guide on SEO Wiz.

Thus, a complete discussion of Wix SEO. From the explanation above, you have learned how to create a website along with the steps for implementing SEO on Wix. Hopefully, this article can be used as a guide for creating your first website.

Do you find it difficult or do you not have the ability and time to develop a business website? If so, don't hesitate to use SEO services that are ready to help implement SEO on your website.