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Last updated: Aug 12, 2022
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Using a concise, yet descriptive URL structure can entice people to click on your website link, wherever the link is shared. Of course, this can increase the click-through rate (CTR) and have a good impact on the implementation of your website's SEO.
However, is the URL structure you implemented SEO friendly? Find best practices for creating SEO-friendly URLs in this guide.
URL stands for Uniform Resource Locator, which is a series of characters that serves as the address of a document or resource contained on a web page. Usually, URLs are used to make it easier for users to remember the web pages they accessed.
To make articles more SEO-friendly, you also need to optimize the URL structure for SEO. Before studying the characteristics of an SEO-friendly URL structure, you need to pay attention to the following URL section.
https://cmlabs.co/id-id/seo-terms/url
The URL above is divided into 3 parts consisting of the protocol, domain, and file path. Check out the following explanation:
One of the characteristics of an SEO-friendly URL structure is that it can make it easier for search engines to crawl and index. By optimizing URLs for SEO, you can help search engines better understand your website content.
However, some websites may still not implement a proper URL structure for SEO. The characteristics of an SEO-friendly URL structure are as follows:
The URL structure should be as simple and concise as possible. This is because URLs that are too long can confuse users and search engines in knowing the topic presented on a web page. To keep URLs short, you don't need to display unnecessary parameters in your URLs.
The URL should be able to describe the content of the content, but keep it as short as possible. This is to make it easier for web crawlers to understand the content contained on your website.
When you enter a keyword in your URL, it will tell Google that your web page contains information about that keyword. Google also states that URLs containing target keywords that are relevant to the website's content and niche provide a better user navigation experience.
It is important to use hyphens as word separators in your URLs. It aims to make it easier for users and search engines to read and understand your website URL.
Using hyphens (-) to separate words is recommended over using underscores (_). Because, in a URL, hyphens are considered as spaces between words, while words linked with underscores are seen as one word. Consider the following example:
// writing SEO friendly URLs
http://www.example.com/green-dress.html
// write URLs that are not recommended
http://www.example.com/green_dress.html.
Although some modern servers do not distinguish between uppercase and lowercase letters used in URLs, some servers treat these URLs as different things. Therefore, to avoid unwanted things, URLs are better written in lowercase.
Consider the following example of what happens when the server considers uppercase and lowercase letters to be different URLs:
//accessible URL and return status code 200 - OK
https://cmlabs.co/id-id/seo-guidelines/panduan-seo-wordpress
//URL not recognized by server and returns status code 404 - Not Found
https://cmlabs.co/id-id/seo-guidelines/Panduan-seo-wordpress
A poor URL structure has less chance of being clicked and shared on social media. Therefore, you need to create an attractive URL so that people are interested in clicking on your website link, both from organic search results and from other platforms.
From an SEO point of view, the use of static URLs is recommended. Because, static URLs are easier to read by users and search engines.
In addition, dynamic URLs usually contain several parameters which make them so long that they will be truncated in search results. It's best if you try to avoid using unnecessary parameters in your URLs.
Search engines need a specific URL of the content in order to crawl and index that content. In other words, URL structure is important for SEO because search engines use it to understand the content of your website.
In addition, easy-to-read URLs can also improve the user experience. Because, even though the title tag is not displayed, users can understand the information on the website page through the URL.
Not only that, but the use of an SEO-friendly URL structure can also bring more clicks to your website. In fact, a well-written URL can attract the attention of users to share it on online forums, blogs, and social media.
A number of unimportant parameters added to the URL structure can cause some problems. The common causes of problems with the URL structure are as follows:
Many sites provide different views of the same set of items or search results, often allowing users to filter the set using specified criteria (example: show me hotels on the beach).
When the filters can be combined through additions (example: a hotel on the beach and equipped with a gym), the number of URLs (data views) on the site will be larger and wider.
Generating a large number of slightly different hotel listings is an exaggeration, as Googlebot only needs to see a small number of listings used to reach each hotel's page. For example:
Hotel properties by “rate”:
http://www.example.com/hotel-search-results.jsp?Ne=292&N=461
Hotel properties with a “rate of value” on the beach:
http://www.example.com/hotel-search-results.jsp?Ne=292&N=461+4294967240
“Rated” hotel properties on the beach with a fitness center:
http://www.example.com/hotel-search-results.jsp?Ne=292&N=461+4294967240+4294967270
Dynamically generated documents may cause minor changes due to a calculator, timestamp, or installed ads.
Session IDs, for example, can create a large number of duplicates as well as a larger number of URLs.
Some major shopping sites provide multiple ways to sort the same item, resulting in a very large number of URLs. For example:
http://www.example.com/results?search_type=search_videos&
search_query=tpb&search_sort=relevance&search_category=25
The URL structure contains irrelevant parameters, such as referrer parameters. For example:
http://www.example.com/search/noheaders?click=6EE2BF1AF6A3D705D5561B7C3564D9C2& clickPage=OPD+Product+Page&cat=79
http://www.example.com/discuss/showthread.php?referrerid=249406&threadid=535913
http://www.example.com/products/products.asp?N=200063&Ne=500955&ref=foo%2Cbar&Cn=Accessories.
Dynamically generated calendars can generate links to future and past dates with no restrictions on the beginning of the last date. For example:
http://www.example.com/calendar.php?d=13&m=8&y=2011
http://www.example.com/calendar/cgi?2008&month=jan
Broken relative links can often result in an infinity of space. This problem often arises as a result of repeated flow elements. For example:
http://www.example.com/index.shtml/discuss/category/ school/061121/html/interview/category/health/070223/
html/category/business/070302/html/category/community /070413/html/FAQ.html
To avoid potential problems with the URL structure, we recommend the following actions:
That's a complete guide that you can use as a reference to create an SEO-friendly URL structure. The thing to note is to keep the URL simple and avoid actions that can cause problems for your website.
By optimizing the URL structure, your website can get several benefits. Starting from increasing click-through rate (CTR), providing users with a good page experience, to potentially ranking higher in organic search.
However, implementing SEO-friendly URLs must also be complemented by other web optimization strategies. That way, your website will have a better performance on search engines.
AGENCY WEBSITE
Agency websites should contain a simple URL structure to make it easier for clients.
E-COMMERCE WEBSITE
E-Commerce websites that have a simple URL structure are more attractive to customers.
BRAND WEBSITE
The brand website should have a simple URL that Google can easily identify.
WEBSITE BLOG
To upscale the rank of a blog website, a simple URL is a way for Google to easily index the page.
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