How Important is the Role of SEO in Digital Marketing?

The application of SEO in digital marketing is not uncommon in today's business practices.

SEO can control traffic volatility, make it easier to understand the voice of consumers, increase online viability, influence the buying cycle, and strengthen brand presence in the market.

What's more, all these advantages can be obtained at minimal cost.

Currently, Google estimates that there are 3.5 billion searches per day, and search volume is growing by 10% annually.

This opportunity must be utilized in order to increase business growth. To take advantage of it, companies must implement proper SEO in their digital marketing strategies.

Then, what is digital marketing SEO, and how do you apply it?

Check out the SEO strategy guide for digital marketing, starting with how it works, the urgency of its existence, and its application in the following guide.

What is SEO in Digital Marketing?

SEO is a series of strategies and techniques used to optimize websites for search engines.

The main goal of this strategy is to get high organic traffic, increase brand visibility, and generate conversions.

What makes SEO and paid search different is that SEO strategy is implemented organically.

This means that this strategy does not require advertising costs, but the results obtained can be more stable over a long period of time.

However, because it is organic, the SEO strategy must be carried out gradually and consistently.

How SEO Works

The discussion of SEO cannot be separated from search engines. One of the keys to the success of an SEO in digital marketing is knowing how the search engine itself works.

Basically, how search engines work can be categorized into three phases, namely, crawling, indexing, and ranking. Here's the discussion:

1. Crawling

Crawling is the process by which search engines such as Google send bots, commonly known as crawlers, to explore and index website pages.

Initially, the bot will find content from various websites. After that, the content will be stored in the database by the search engines.

Content will appear on search results pages (SERPs) when users enter relevant queries.

2. Indexing

After going through the crawling process, all the information found will be sorted in the indexing process.

Indexing is the process by which search engines organize and store information from web pages in a database.

This process can also be used as a quality control measure that determines the appropriateness of website content.

There are several things that cause website content to not be indexed, including:

• Indications of plagiarism from other websites
• Being considered spam and not credible
• No inbound links in the content

3. Ranking

The final phase is ranking. In this phase, the search engine will rank website pages based on their relevance to the keywords or phrases searched by users.

The most relevant and authoritative pages will get the top ranking on the SERP.

In order for a website to appear at the top of search page rankings, it needs to optimize the three pillars of SEO, namely on-page, off-page, and technical SEO.

The Importance of SEO in Digital Marketing

SEO in digital marketing has a crucial role. Here are some reasons why SEO is important in a digital marketing strategy:

1. Building Brand Awareness

SEO in digital marketing will help increase brand visibility and exposure in search engines.

When a website can appear on the first page of search results, brands have a greater chance of being found and recognized by potential customers.

This can build brand awareness in the eyes of potential customers. The better the brand awareness, the better the brand can gain a positive image and consumer trust.

Of course, this condition can be used to encourage more people to buy the product or service being sold.

2. Improving User Experience

In its guide, Google has announced that user experience is one of the ranking factors on search pages.

User experience optimization can be done in terms of speed, easy navigation, and responsive design.

That way, users will feel more comfortable when accessing and exploring content. A good user experience can increase visitor retention rates, reduce bounce rates, and increase conversions.

3. Getting Sales Through Inbound Leads

Usually, users find the information they need through search engines. One of the things sought is a product or service that can meet their needs.

If they are interested and have needs that are relevant to the product or service being offered, then the next step is to direct this traffic into quality leads that have the potential to generate sales.

In this case, SEO can help get leads by targeting the right keywords.

4. Using Keywords Strategically 

Every online search activity always begins with determining keywords. Given this, it is necessary to pay attention to the use of keywords in every piece of content, be it on websites, e-commerce, YouTube, or other social media.

Search engines like Google are now able to display search results from various online platforms, not just business or personal websites.

This opportunity makes the use of keywords for various content on online platforms a matter of concern in SEO activities in digital marketing.

5. Implement Local SEO Strategy

The main objective of SEO in digital marketing is to drive business visibility online. To make this happen, the use of local SEO strategies needs to be considered.

Local SEO can strengthen a business' online presence in a specific geographic location. This can make the business more recognizable to many new potential customers.

To implement it, the use of keywords with local search intent needs to be considered. In addition, using schema markup can help potential customers find business locations easily.

Implementation of SEO in Digital Marketing Strategy

The implementation of SEO in digital marketing requires several strategies in order to provide optimal results. Here are some implementations of SEO you need to know:

1. Keyword Research

Keyword research has an important role in SEO strategy. Later, these keywords will be used in several parts of the content, such as titles, subtitles, paragraphs, meta descriptions, and image attributes.

Google Keyword Planner can be a tool to help with the research. The ideal keyword has a low competition score and a high search volume.

2. Content Optimization

Content is the essence of SEO in digital marketing. Content must be relevant, informative, and of high quality to meet the needs of users.

For this reason, content must be optimized by using relevant keywords and good structuring.

In order to attract users' attention, content can also use an attractive title, a strong opening paragraph, and informative subtitles.

3. Link Building

Link building is the process of obtaining backlinks from authoritative websites. Quality backlinks can increase a website's authority and ranking on search engines.

There are several strategies you can use to get quality backlinks, including creating complete and informative content, using content sharing platforms, and guest posting.

4. Optimization of Content Structure

A good website structure that is easy to navigate has a vital role so that search engines can easily understand the website structure and carry out the indexing process.

Internal links can help optimize the structure by linking between pages on the website.

Overall, SEO in digital marketing is an effort to increase website visibility and ranking on search pages.

The use of SEO in digital marketing strategies can have many positive impacts, such as building brand awareness, increasing organic traffic, and generating more leads and customer conversions.

Therefore, it is not surprising that implementing an SEO strategy can be a vital strategy to be able to compete in an increasingly competitive digital world.

However, doing it on your own may not be easy. That’s why SEO services from cmlabs are here as your SEO specialist to help you navigate the digital marketing world in a strategic manner..

Implementing the right SEO strategy provides an opportunity for your business to grow organically.