CMLABS / SEO Terms / What is Yoast SEO?

Definition of Yoast SEO

Yoast SEO is one of plugins that functions to maximize a website performance. Yoast SEO is very popular in WordPress users and has had many users. This plugin is completed with various features that can make the user easy to increase the website quality based on Search Engine Optimization or SEO standards.

Yoast SEO is available and can be downloaded for free. Although it is available in premium or paid version, the most important feature of this plugin is that it is free of charge. Furthermore, Yoast SEO can be installed on a self-hosted WordPress account.

Yoast SEO plugin is very practical and easy to use, even for the beginners in the SEO field. It can be said that Yoast SEO is one of the tools that is comprehensive enough and also complete when compared to other similar SEO tools. The use of Yoast SEO plugin is one of the surefire ways to increase website traffic.

The Advantages of Yoast SEO

  1. Facilitate the process of making keyword optimization
  2. Make it easy to create articles according to SEO standards
  3. Make it easy to check the readability
  4. Make it easy to analyze problems that occur with website content
  5. Facilitate optimization of web content based on SEO to increase the web rank on search engine

Features of Yoast SEO

SEO Title and Meta Description

It is a feature to detect title and Meta Description from the article made based on SEO standards. If the title and Meta Description has been appropriate, it might increase the article rank on the search engine.

SEO Analysis

It is a feature of Yoast SEO that functions as a detector if each sentence on the article has been appropriate with SEO standards or not. Usually this feature is marked with colored lights on each part according to the result of the analysis.


It is a feature that functions to guide the user about the link on the web page. Based on SEO, the use of Permalinks on the website is very influential because it can describe the content in it. 

Snippet Review

It is a feature that can show how an article, which is created, displays on search engines. This feature makes the user easy to optimize or add data so that the article has appropriate display and user friendly while on a search engine.


It is a feature that can be used as web navigation. The existence of the breadcrumb will make the user or visitor easier to explore the contents of the web page. Also, it makes the user easy to access the previous web without going back to the main page. Moreover, it is used to add internal links.

Meta Robot

It is a feature that is used to hide the content, that you don’t want to be detected by the search engine. This feature can be used if your content contains elements that cause violations such as duplication of content. If you feel that the content is safe, so this feature can be ignored.

Readability Analisis

It is a feature to display the result of article analysis readability. Readability analysis results will give a suggestion related to the paragraph and sentence on the web page including the long sentences and paragraphs to word transitions.

Focus Keyword

It is a feature that functions to determine the right keyword based on audience and competitor to optimize the content website. After inputting the main keyword, this feature will evaluate the web content. Also, giving feedback for increasing the rank on the search engine.


It is a feature that is used to limit edit access on a site. If the site is only done by a writer, security feature is not really needed. Whereas the site is accessed by some writers, so that security feature can be used to limit access or edit right towards web content.

XML Sitemap

It is a feature that is used to record all of the pages on the website that can be accessed so that it is detected by search engine. Sitemap is very important to be used as a navigation on the website. By SEO feature point of view, sitemap can make the search engine easy to detect the website page.

Webmaster Tools Verification

It is a feature that can be used to see data analysis and insight related to the web from search engines. It needs additional code tracking on the website to do verification and see the data report. This feature provides Yoast SEO to make the users easy to know how to add the tracking code.

Related Terms


Snippet merupakan fitur pada mesin pencarian google yang berfungsi sebagai penyaring informasi secara akurat.


Permalink adalah akronim dari Permanent Link that contains link address of your website.

Site Speed

Site Speed  menunjukkan seberapa cepat pengguna dapat melihat laman dan berinteraksi dengan konten.

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